Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What if I told you writing six simple emails once could bring ongoing revenue into your subscription box business?    There are three email automations (also called flows or sequences)every subscription box owner needs to have in place. Write these once and they’ll work for you for a long time.    If you’ve listened to my podcast, seen me on social media, or read my blog, you know I like to keep t...

Have you ever wondered what would happen if you served your audience first?    Today I’m excited to introduce you to Kristy Bottle, Scale Your Box member and owner of Kristy’s Craft Room. I hope Kristy’s story inspires you to get creative, serve your audience with a generous heart, and have the courage to take chances.    Kristy is a dedicated crafter who decided to take the crafting parties she h...

Do you think current supply chain issues only affect big corporations?   They don’t. All business owners are dealing with supply chain issues right now. And that includes subscription box owners.    I’ve heard some subscription box owners going down the road of doom and gloom. Wondering if it’s time to just give up and throw in the towel. Um, no. It’s absolutely NOT time to give up.    It is time...

Have you thought about taking your subscription box business from a side hustle to a full-time gig?   It’s absolutely possible. I did it and so have many members of Launch Your Box.    But…    Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and...

“Come up with a simple plan and work it!”    I am so excited to bring you my interview with Jamie Shahan, Launch Your Box member and owner of CRNA Swag. Jamie’s subscription box journey shows us what is possible when a plan, consistent engagement, and the willingness to “just do it” come together.     In addition to being a subscription box owner, Jamie is a wife, mother, proud grandmother, and a...

“If you are waiting for the day you have everything perfect, you’ll never launch.”    I am so excited to bring you my interview with Cassandra Ross, Launch Your Box member and owner of Thread Crate. Cassandra’s story is full of inspiration with a side of “just do it.”    Cassandra always sewed as a hobby, getting most of her fabric and supplies from local fabric stores. When the pandemic hit and h...

Have you ever wondered what a typical week looks like for me?   I get that question a lot and truly, there is no such thing as typical. Every week brings its own set of challenges and surprises, but I have developed a schedule to help me meet one major goal.    Leaving work by 3 PM.    I have two teenagers. And in addition to driving them to all the places for all the things, I want to be home for...

Guest: Betsy Goodman - The Lettering Box   Have you ever wanted to sit in on a one-on-one subscription box coaching session?    Well, you’re in luck. Today’s episode is an interview with Besty Goodman of B Goods Lettering - a Launch Your Box member who was in the middle of launching her subscription box when we talked.    Betsy has an existing stationery and wax seal shop and also teaches hand let...

“You can’t just put it out there and it works.” - Pam Rodgers Today’s episode is packed with so many golden nuggets! I’m super excited to introduce you to a member of Launch Your Box!  Pam Rodgers is a Nurse Practitioner, which means her full-time job is absolutely nuts right now. Pam decided her career in medicine wasn’t keeping her busy enough and turned a love for nail polish into a home-based...

I talk a lot about the importance of audience building for subscription box owners. You have to build your audience in order to build your subscription box business.  One of the best ways to build your audience is through the use of short videos you record and use on Instagram stories and reels or on Tik Tok. These videos can also be turned into Facebook video ads. All of which help you build your...

We’re subscription box entrepreneurs, which means when we’re not creating a unique box experience for our audience, we’re building that audience of subscribers for our box! We spend so much time getting in front of our audience and gaining those subscribers, it kind of hurts every time we lose one of those subscribers for whatever reason.   But let me ask you a question: are you also putting as mu...

Everyone starts somewhere in this subscription box business. Sometimes you start with an audience ready and waiting for your box (if you’re already online), and sometimes you must build your business and audience from nothing. That’s where Donna Prudhomme started with her Plan, Lead, Educate box, but with a little Launch-Your-Box knowhow and some hard work, she was able to build her launch base to...

The Fourth Quarter is coming, and you know what that means: the busiest shopping days of the year. If you haven’t started preparing, now is a great time to start. This week’s podcast is all about maximizing your selling potential for the holiday and really using the audience and subscriber base that you’ve already built to do it. I’m going to give you five ways to use the resources that you have t...

One of my favorite things that I’ve learned since starting the Launch Your Box group is how many unique kinds of subscription boxes are out there. This week I’m talking to Amanda Stucky, founder of the Mandy Lynn Plans Box, and her box is all about stickers made specially for Hobonichi Planners. What are Hobonichi Planners, you ask? That’s the same question I had coming into this week’s podcast, a...

You have an idea for a subscription box and you’re excited to start building it for your audience. But where are you going to get all the items you need for a price that doesn’t break the bank? Or maybe you’re already sending your box out, but you’ve increased your subscriber base to the point that you need to start thinking about ordering in bulk. That’s the subject of this week’s episode, where...

This week I’m speaking with Claudia Ramos, founder of Shabbyboxes.com, about her unique story: how she went from having a box, to shutting it down, to launching a brand-new box and building to 100 subscribers in 60 days. How’s that for an attention getting headline! We talked about what she did to achieve this and how engaging with your audience is so important to building your subscriber base.  ...

There is so much that can get in the way of our journey to success, but nothing stops us more than the doubt we put on ourselves. We all have pitfalls in our past and struggles in our present that threaten to make us think less of ourselves, especially when we’re trying to create something and share it with the world.   The truth is that all the parts of our past, the good and the bad, are just pa...

When you’re just starting out your business, one of the things you dream about is getting followers and growing your audience. We get so stuck on the idea that only way to be successful is to have a huge following, that we’re not maximizing the following that we already have. Success doesn’t come from having a bunch of followers that just look at your posts and don’t buy anything, it comes from ha...

No matter how hard we try, no matter how much we think about and plan for every possibility, something is going to go wrong. Don’t worry! It happens to all of us at one point or another. Being a business owner means that you need to be ready for when the worst happens, because how you deal with that situation can mean the difference between really stretching those problem-solving skills and becomi...

Subscription Box owners come in all shapes and sizes, with all kinds of different products imaginable. The Creative Soul Box is no exception, with its owner Julianna “Jewel” Avelar not only curating a box with different jewel projects every month, but also creating and patenting the loom used to create the jewelry. She joined me this week to talk a little about her journey from working alongside c...

This episode: you’ve done it! You’ve come a long way since your first launch, and you’ve built the foundation of your business but now it feels like you’ve hit a plateau in growth. Well, let me first say Congratulations! Your business is a success, but now it’s time to smooth out the ragged edges of your business and scale up to the next level. Here are 5 things I’ve learned on how to scale your b...

One of the hardest lessons that we as business owners have had to learn from 2020, it’s that business can change drastically in no time at all. A product that may have seen steady sales before can suddenly turn into dwindling subscriptions. That’s the situation that Sarah, founder of the Redheaded Camel, found herself in with one of her subscriptions, and it left her thinking that maybe it was the...

We’re subscription box entrepreneurs, which means we’re motivated by success and ready to take on new challenges as they arise. But we don’t need to take on these challenges alone! Behind the scenes we can have a support system to help us stay on track and even expand without getting overwhelmed. This week we’re talking about how Virtual Assistants can help take on some of those tasks and next lev...

We all have our reasons for starting our own businesses. Maybe we want a steady source of income, or a creative outlet and connections with a like-minded audience or breaking away from the corporate lifestyle. But I think the thing that connects us all is a want to do something meaningful with our lives and make true those dreams we’ve had about the independence of running a business for ourselves...

This week my guest is LYB OG Debbie Poole, founder of the Create Happy Box, and we’re talking about fear. Starting your own subscription box business is a risk and taking on risk means having to deal with fear. Fear is that thing deep inside all of us that all entrepreneurs will need to be able to deal with, because that fear follows you through your whole business. We need to be able to identify...