Launch Like a Creator

This is the picky bits of the podcast world - a selection of quick fire life and business hacks to save you time and make life easier. Picture the scene, it's the night before the Atomicon conference, we're in our pjs with burgers on the way, rosé in hand and a single mini-microphone passed between us. Ellie Kime and Mary Lord join me in this episode to share things we've done recently...

Launch debrief: how I had my best launch ever with a brand new offer that wasn't even built yet. My new offer Radiate now has its first founding members, and it ended up being my best launch ever - so I'm doing what I always do and sitting down to share the full behind-the-scenes with you. The numbers, what worked, what I'd do differently and the big lessons I'm taking into the nex...

Every day you scroll past thousands of pieces of content that wash over you completely. And then there are a handful of people you always show up for. They pop up first on your stories, when their email lands you read it. When they post you stop scrolling, when they launch something you're first in the door. This episode is about what's actually different about those people - and why most...

A whole YEAR of this podcast! Here are the four biggest lessons I’ve learned in that time, about my business, my content, my overall strategy and my goals.  It also happens to be the day my new offer Radiate opens - which feels very fitting! In this episode: An honest look at where I was a year ago - pivot aftermath, rebuilding my email list, rebuilding my cashflow. How the podcast changed things...

This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn't If you've got a new offer idea you've been sitting on and want to get moving, this one's for you. In this episode: Why Radiate is the offer I was always meant t...

Email list growth tips that actually work in 2026 - plus, it's episode 50!! This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you. Your email list is one of the most powerful places for that to happen. When it's working properly. In this episode I'm getting into the difference bet...

In this episode I'm sharing my exact content workflow as someone with big goals this year who will never be a "whole month scheduled in advance" girly. The system that's actually working for me right now, and the mindset shift that made content feel like it finally has real momentum behind it - thinking in movements instead of pillars. I also get into something I see constantly with established, e...

Building an audience is one thing - but turning that audience into people who are obsessed with your content, join every offer you launch, and basically become raving fans of everything you do is a whole different challenge. It comes down to one thing: the gravitational pull of your content. In this episode I'm breaking down what actually makes content magnetic - not just content that gets vie...

Have you been hearing people talking about building online worlds, brand worlds, worldbuilding in their marketing and thinking - WHAT? HOW? Then this is the ultimate guide for you. And when I tell you - OOOF this feels like a podcast episode that was 17mins in recording, but 10+ years in the making 🤣 We cover: - what world building is in the context of branding and marketing - what it means for u...

Have you ever thought to yourself -  "I have a small group of people who love everything I do, I just need more of those people"  - then this episode is for you. It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer -  because growing your following is literally pointless if those people never take action with you. The more loyal fans y...

You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode. I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but mak...

This week I'm joined by Gemma of This Social Cottage - Gemma is an Instagram strategist who is an absolute GENIUS at messaging, and she just had an incredible £77k launch for her new membership, The Plotting Shed. We touched on Instagram tips, but the main thing I wanted to chat about with Gemma is how she built her launch and her offer in public. She shared: - The behind the scenes of her lau...

If you've ever struggled to define your "thing", you're going to want to listen to this one. In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement. I break down the difference bet...

There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online. In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, expl...

I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026. Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement al...

Have you ever looked at your content and thought - this just isn’t me anymore? In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again. Inside this episode, I share: Why this “disconnect” is completely norm...

In this episode I'm debriefing my most recent launch - the numbers, the highs, the lows and most importantly, the things I think contributed to not hitting my "best" stretch goal. If you've recently had a launch that didn't go to plan, or could have been better, I also shared my exact post-launch process I go through to gather the data and improve next time. If you're nos...

If you’re feeling wobbly in your business right now, this episode is for you. Whether you’re in the middle of a launch, coming out the other side of one, or just feeling a bit disconnected, uncertain, or in your head - this conversation is here to help you steady yourself and keep going. Launch wobbles (and business wobbles in general) are incredibly common, especially in the messy middle bit, whe...

I'm joined in this episode by Alice Loveday of Loveday Social, who just had a MEGA launch and booked her stop motion animation services out for the whole of this year, resulting in a £100k launch. Alice is a member of Luminous Launching, and she shared how she worked on her offer set-up, her messaging, how she spoke really specifically to the exact buyers she was looking for, and generally kep...

Ever wondered what really goes into a 6 figure launch? Today I'm joined by my pal Alice Benham, and she's sharing the behind the scenes of the incredible launch of her program On It. Alice shared her honest thoughts around: - her mindset going into the launch - how she rebuilt her confidence and got rid of the launch scaries - some real data and numbers from her launch, including how many...

If you want more sales this year, this episode is for you. In this episode, I’m breaking down 10 practical things to focus on if you want selling to feel way easier this year, without reinventing your business, launching more often, or doing everything at once. This is an honest breakdown of what actually moves the needle when it comes to sales, especially if you’ve launched before and know there’...

In this episode, I’m walking you through how I'm planning to scale my business this year, what I’m prioritising, and how I'm doing it in the most spacious way possible. I covered: My word of the year and what it means for me in 2026 - and how it’s shaping my decisions How I’m thinking about scaling revenue by making each launch work harder , not doing more My big launch goal for February a...

In this final episode of the year, I’m sitting down to reflect on what has been one of the most challenging and rewarding years of my business so far. I share the highs, the lows, and the lessons I’m taking into next year - from navigating a big confidence wobble and a scary pivot, to rebuilding trust in myself, finding my creative spark again, and ending the year feeling genuinely proud of what I...

This week I’m bringing you a mid-launch debrief of my brand new sprint, Light Up Your Movement - the early bird phase has just wrapped, we’re heading into the next stage, and there’s already so much to share. I’m chatting through: How the early bird phase brought me my highest conversion rate ever What made this launch convert so highly Why strong messaging and audience warmth matter more than “la...

This week’s episode dives into something that’s been coming up everywhere lately - in client calls, DMs, even my own creative process - and it’s the real reason content creation feels so slow and draining, even when you’re technically “doing everything right.” Most people assume the time-suck is the creation part: the filming, the editing, the captions, the ideas. But after hundreds of conversatio...