Launch Lab

In this episode of  Launch Lab , we welcome  Elena  as the new voice joining the show and officially introduce her to the Launch Lab family. We kick things off with a few fun “get to know you” questions — coffee order, last meal, New York, life advice, and more — before diving into one of our recent client projects:  PerformX Training . Michael and Elena talk through how VICI helped PerformX move...

Episode 3: Gladden the Heart — How Brand, Story, and Digital Strategy Fuel a Mission In this episode of  Launch Lab , we’re spotlighting one of our newest and most meaningful client partnerships:  Gladden the Heart , a unique charitable foundation built to help generous donors make the greatest possible impact on people who are often overlooked — the poor, the hungry, immigrants, veterans, familie...

Welcome back to  Launch Lab , the behind-the-scenes audio journal where we share the raw, real process of launching creative passion projects from the ground up. In this episode, host Michael Vicinelly walks us through the origin story of  BRUH , a food podcast born out of kitchen conversations with chef and co-host Tony. From idea spark to naming struggles, co-host recruiting, branding, tech setu...

In our very first episode, host Michael Vicinelly sets the stage for what Launch Lab is all about: testing bold ideas, building real businesses, and sharing the behind-the-scenes journey as it happens. From launching a hot sauce brand to creating an AI-first marketing masterclass, we're taking you inside the experiments—wins, fails, and all. This isn’t just theory. It’s a look at how we use strate...