Launch For Profit

This is the process I use for creating my frameworks for products and speeches. If you have any forward-facing material, you can use it too. It’s not an easy fix, but over time, this will make your stuff world-class…  The key is always simplicity. Make your material easily digestible, with your audience in mind. You’re making this for them, not for you.  Also, practice! I spend hours practicing my...

Not all lists, opt-ins, or leads are created equal. About 7 years ago I got a little too close to the ethics line on an email campaign. Here's what I did and what I learned… You can have a list with a million emails, but that doesn’t mean these are leads. Traffic is great, but unless you get conversions, you will go broke. In this episode, I want to talk about email lists, distribution, and how to...

When should I start coaching? This is a question I often get, and in this episode, I’m gonna answer it straight…  Starting a business with the intent to become a "guru" can be awesome… or it can become your downfall. Every time you communicate with the market you're either providing value or being annoying.  So what is it that qualifies you to be a guru? And what exactly is a #fakeguru? There are...

The economy changed. Don't waste time wishing for it to change back. In this episode, I’ll tell you how to remain useful and selling to the marketplace. We’re in the new normal, and the faster you stop counting down the days till it goes back to the way it was, the better for you and your business. Because listen to this: YOU CAN STILL SELL. Maybe you need to restrategize, retool, rethink your bus...

When is the funnel ON? Even if you have a great funnel, it’s not gonna do you much good unless you launch for profit! And launching means generating noise through sales-based events… the campaigns. Today I’ll tell you about 16 different campaigns that we used to fill our live event last year. We got 650 people! That was a huge success for us, but it wasn’t done overnight. Funnels may take a few da...

Let’s go down for a little marketing history lesson. WHEN did "spamming" start? WHO started it? WHY? Because when we look at history, we understand that there’s no such thing as “internet marketing”. Marketing is a set of principles, not platforms—we just use the platforms to do the principles. So from the first direct mail campaign and the first spam email to today’s paid ad campaigns and free di...

It didn't start on purpose, but about every 6 months, I tend to ask ONE very important question. It's a hard question to answer, but answering it forces my business structure to upgrade.  Every time I asked this question, something crucial changed that allowed me to make more money, have more time, be more productive.  This question is also important because it stops you from comparing yourself to...

Brace yourself... a million dollars doesn't go that far. Here's the four-phase goal of what to DO with a million bucks… Sometimes I hear this or that financed his million dollars for the award… So it must not be legit… What?  There will ALWAYS be people who are cheating! But is the focus on them really the best use of our time? Go out there and SELL! We have 2-3 people joining the Two Comma Club e...

There are a few hedges I build around my business to make sure I'm only pitching the DREAM customer, and not the 'Could Be' customer... This is one of the most simple tweaks to increase my bottom line… So how do you speed up your sales cycle? How do you find a customer that will have immediate success from your services? These are the questions you need to ask because that’s what makes YOUR busine...

From my experience, here's what you as a sales funnel builder need to tell your paid ads drivers to make a successful campaign. These are the ways I make sure my money goes as far as it can… Don’t rely on just organic—paid ads offer unmatched consistency and speed to evergreen campaigns! Paid ads are also a whole thing that I don’t know much about. I could learn, but I’d rather focus on launch str...

Welcome back to Launch for Profit everyone! In this episode, I want to talk about my experiences as both a student and a teacher. If you’re just starting out and learning new skills, this is the episode you need to hear.  First of all: Tthe teacher does NOT make the student. If you just listen to the lessons and do the assigned tasks, you won’t get far. You need to be PROACTIVE in your approach to...

This is Launch for Profit and today we’re talking funnels! You know that I spent years as a 'professional funnel builder'. Here’s the thing: I don't actually build my own funnels anymore. In this episode, I’ll tell you how I get those funnels built by others, professionally, for free, almost every time... And before you go and say: Steve, that’s easy for you, you have your lists and your people—gu...

Welcome back to Launch for Profit! This episode will be a bit different than the others! I want to talk about willpower, mindset, and the tips and tricks I learned that helped me succeed. I’m often asked: “Steve, how do you stay 'on' all the time? How do you get into 'flow' so quickly?" This is what I want to answer today. I really believe that willpower doesn’t exist, it doesn’t help much. It’s a...

Hello and welcome back to Launch for Profit! In this episode, I show two successful direct mail campaigns (one of them is mine) and how to use the same lessons online. The principles of launching don't care about the platform—a message that converts will convert anywhere. When you think about marketers before the internet, how did they sell stuff? They used direct mail. This just means they sent o...

There are three areas that I look at to increase the profits of my business. In this episode, we're going to look at each of them and simple places to keep more of what you make... This show is all about launching for profit, but if you want to build a successful business around that, you also need to focus on what happens after the product is launched. Whatever money you have coming in, you will...

Welcome back to Launch for Profit! In this episode, I will talk about my go-to methods to increase cash flow from current offers. Low cash flow is rarely about a bad offer, and I’ll tell you what you need to do to get the money flowing in. The one thing you always need to remember: money is a byproduct of marketing. If you’re not getting enough cash from your sales, that’s usually because your pro...

Hello everyone, welcome back to Launch for Profit! Today, I want to dive deep into the psychology of sales, specifically, how to craft a great sales message.  The key to any good sales campaign is customer research.  You need to know where your customers are on their journey. You also need to figure out where you want to jump in—are you marketing to beginners or advanced buyers? Because a key to a...

Welcome back to Launch for Profit! In this episode, I’m talking about reusable marketing. Here’s the bomb: you don’t have to recreate your campaigns every time.  I often get a question: Steve, how do I make something profitable again? Do I need a new campaign? Nope! Let’s say you launch a campaign and get some sales. That means it’s working. And if after a while, you want to relaunch that product,...

Welcome back to another episode of Launch for Profit! Today I’m going to share one of the most effective, cashflow-increasing practices that I ever did. Russel Brunson once asked how would I get by if I had to start from scratch, with no list or following. The trick was, you only get 30 days to get it done. At the moment, that was exactly my situation, so I took to this challenge with passion! Wha...

Hi everyone and welcome back! In this episode, I wanted to bring your attention to evergreen strategies and systems. Once an offer is successfully launched, there’s a lot you can do to keep cash flowing consistently, and today we’ll see how that’s done.  The trick is, launch campaigns and evergreen campaigns require a different set of skills. If you’re anything like me, you get excited about the l...

Welcome back to Launch for Profit! In this episode, I’m going to talk about taxes. That’s right. Specifically, I’m going to explain why I think that the rich do in fact pay their fair share. And I’m going to tell you how to play the game right.  First off, there are always people who are not paying their legal share, and those can be both rich and poor people. There are always those who try to sid...

Welcome back to Launch for Profit! We’ve been doing really well with this new podcast, so thank you for listening! In this episode, I will teach you how to generate positive attention for your brand. Trying to break a new market with your products or services can be a daunting task. There is a LOT of work to be done, and it takes a long time.  But that’s just one option. Today I will tell you abou...

Welcome back, everyone! In this episode, I want to hammer one point home: these really are crazy times but you can still make your money! Plus, I will teach you how to rock a fire sales campaign.  The one question I’ve been hearing a lot these past months is how to find a way to sell in this new economy. People are scared and they think there’s no more money to be made. WRONG.  This kind of thinki...

In this episode, I’ll tell you how I made my first launch money after I left ClickFunnels. The kicker? I didn’t even have a product ready! Yes, it’s possible to launch without a product. In fact, obsessing over what would be a good product to sell is a trap. Jeff Walker’s Seed Launch strategy is a great solution that you can leverage in this case. I will tell you all about how I applied it to make...

In this episode, I’m going to tell you a secret to a successful launch. I will explain why even a great product or offer can fail without this one element. So what’s the secret? Pressure. It’s all about pressure, building up the noise towards your big event, your big launch. If you want to make money from your offers and launch products successfully, you need to learn how to build pressure. I will...