Launch and Scale®

In this episode, we interview James Lawrence, the Iron Cowboy. In the past decade, James has completed the 50:50:50 [50 Ironman Distance Races in 50 States in 50 Days], and 100 in 100 for his Conquer 100 Campaign. His work has been featured in his Netflix Documentary "The Iron Cowboy" as well as Amazon Prime when he competed in the World's Toughest Race.   This is a conversation about mental grit...

Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐: https://khierstyn.clickfunnels.com/free-training-case-study-page ** Or do you want to Scale your e-commerce brand? Check out our advanced E-commerce program, The Scale Mastermind: http://joinscalemastermind.com/

Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐ https://khierstyn.com/free-training​

The big question right now is: What is Clubhouse? And as brand owners, how can you make the best use of it? You probably have a lot of questions, like is it user-friendly? Is it an exclusive application? How can I get an invite? Stick around and we'll be talking about all of that and a lot more, in this video and the next ones! Clubhouse is an application for all business professionals and entrepr...

A halo effect is essentially all of the surrounding benefits that come from doing a Kickstarter launch. These are benefits that many entrepreneurs overlook when it comes to thinking about launching their product. In this video, you’ll see why a successful launch can be such a powerful boost for your business. First of all, when you have a public product launch, people can easily see your sales. Ha...

Is there a type of influencer that would be perfect for your business? How are you able to do a proper influencer search? There are a lot of factors you need to consider when choosing the right one for you. There are some influencers that work well with companies in the same industry as you, who might not be suitable for your business. But why? You need to assess your business, determine what you...

Today I wanted to talk about the pros and cons of manufacturing in China and the things to consider such as the landed cost, the speed of manufacturing, and the product quality. More businesses are thinking about manufacturing products domestically and others are looking for alternatives because of current events. But I'd like to shed some light on the issue in order to help you better understand...

TikTok is famous for being a platform where users can make short clips of themselves singing, dancing, or lipsyncing, but can TikTok eCommerce be made possible? When products and endorsers offer value and create interest within a community, anything can be viable! Brands are often under the misconception that in order to make use of TikTok, they'll have to get a spokesperson or influencer to endor...

The new year ushers in renewed spirits and ambitions, but how do you make sure the new year resolutions you've made are realistic? Are they achievable goals or just wishful thinking? In this video, I want to talk to you about how you can set yourself up for success in 2021 by sharing multiple ways to achieve both your personal and professional goals. Why is it that every year, you're so sure you'l...

In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money. Nathan started his entrepreneurial journey back when he was in college, selling used student textbooks at rates much lower than what the school offered. When the school eventually forced him to stop, he turned to se...

Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source. Maneesh created Pavlok, a wearable device that releases a mild stimulus called a...

A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets, which can then create massive visibility for your product or service. In this interview with Norman Farrar, we discuss the importance of having a good PR strategy and some of the right ways to take advantage of this oft-overlooked form of publicity. A press release is ess...

Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them! The Monk Manual is a quarterly planner inspired by timeless monastic principles and designed to help you live a fuller, more peaceful, life. It combin...

​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy. I think you'll agree, his approach was ingenious! Although Timothy gives most of his content for free via his website, he was able to launch a course that resulted in an almo...

In today's video I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan. We had a great discussion about why crowdfunding is such a great way to solve cash flow and inve...

⭐ If you enjoy this interview with Gareth Everard please subscribe for lots more great crowdfunding content⭐ Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first Kickstarter product to launch several other successful product lines and made the transition to make it a sustainable brand. But...

A brief summary of this episode

You've come up with a GENIUS idea for a new product. You then go take action and start putting together your plan and getting ready to launch it to the market and finally go through with it.   Shortly after your launch... Someone steals the idea from you and ends up taking all the spotlight (and success).   Or at least, that's what many of us entrepreneurs fear when launching new products. Luckily...

One of the most complicated parts of planning a product launch can be calculating the costs of shipping. This might be a “make-it-or-break-it'' scenario for your overall pricing strategy.   For this reason, in the last LS episode, I’m talking about how you can set prices when you don’t know your shipping costs, so you can avoid losing your profitability due to inadequate prices.

Whether you’re launching a new product or you have an existing brand, using customer testimonials to build social proof is an excellent way to increase your visibility.   Want to learn how you can do this?

 How Dan started his company through Indiegogo crowdfunding  Crowdfunding, apparel brands, and ecommerce marketing during the pandemic. For many brands, adaptation is an absolute necessity during the current crisis. This is especially true for some industries more than others.   Take Dan, for example. He runs a travel apparel company (that he started through a successful Indiegogo campaign!), duri...

An online product launch can be a great promotion strategy because it can provide you with visibility and excitement for your product. In this video, I delve more into why momentum advertising is so important to making your launch successful and how you can get the most out of your campaign.   From day one of getting your business up and running, you should be focused on creating an event out of y...

➜ Grab Khierstyn Ross's product launch system: https://bit.ly/Launch_Guide ➜ Subscribe https://www.youtube.com/channel/UC4KE... ➜ Why most people get the product launch process all wrong ➜ How to see success with your new product launch The way most people launch new products online is extremely outdated. Here's what the standard product launch plan looks like: - Create a product idea - Develop th...

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch. When doing a launch campaign, do you think about your target consumer? Or are you looking for whatever opportunity will allow you to sell yo...

Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy? Here’s the bad news… the large CPG brands can’t either.  But here’s the GOOD news… the large CPG brands are so slow that you can still beat them at their own game if you know what to do. Today’s guest, Ain...