Launch and Scale®

Welcome to the 100th Episode of the Launch and Scale Podcast! Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024. In Today's Discussion: We tackle the common perception that ads on Facebook and Instagram are losing their effectiveness. Explore the significant changes in...

Welcome to another episode of the Launch and Scale Podcast, where we bring you the latest insights and strategies for scaling your e-commerce business. In this episode: We're exploring essential tips and common mistakes to avoid in managing a successful brand ambassador program. Understand how to select the right ambassadors for your brand and the pitfalls to avoid in this process. Learn about set...

Welcome to our Forward-Focused LinkedIn Live Session! As 2024 approaches, the e-commerce landscape is rapidly evolving. Join us for an insightful exploration of the latest trends that are shaping online retail. In this session, we will: Uncover key trends set to dominate e-commerce in 2024. Analyze how shifts in consumer behaviors and technology advancements are reshaping online shopping. Discuss...

Discover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock. Episode Outline: 1. Foundational Prep: Establishing Your Unique Selling Proposition How to define your 'Oasis Positioning' and set your brand apart. Evaluating if...

Welcome to Episode 96 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. In this episode, we're focusing on a pivotal decision for any brand – hiring a marketing agency. We'll go in-depth on "Best Practices When Hiring Your Next (or First) Marketing Agency," providing you with practical insights to make this critical choice. What We'll Cover: - Identifying Yo...

Welcome to Episode 95 of the Launch and Scale Podcast. In this insightful episode, we uncover critical findings from my extensive audit of hundreds of brands in the wellness space. We'll discuss "Three Key Factors Hurting Sales in Wellness Brands" and delve into the common pitfalls these companies face. What We'll Cover: - The Impact of Vague Messaging on Customer Engagement and Conversion - Over-...

Welcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition. What We'll Cover: Challenging Traditional CPA Metr...

Are Your Products Scalable? The other side of validation Introduction: Welcome to Episode 93 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. Today, we're diving into a critical topic that every entrepreneur should consider – the viability of your product. We'll examine scalability from a margins perspective to help you make informed decisions about your bu...

In this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place. Next Steps: Visit LaunchandScale.co for detailed show notes and resources. Don’t forget to subscribe for...

In today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch. Key Discussions: Product Platform Fit: Understanding Kickstar...

We're going to talk about why your Shopify store isn't growing, and how you can fix it. If you're serious about growing your Shopify store, then listen to this episode! We'll discuss the different factors that can affect your store's growth, and how you can fix them.

Are you tired of all the hassle and headache that comes with crowdfunding platforms like Kickstarter and Indiegogo? If so, then you'll love this simple method for crowdfunding on your own Shopify website! This method is easy to use and doesn't require any special skills or knowledge. So if you're looking for a way to get your project funded without all the hassle, then this is the way to do it! Hi...

Mastering Conversion Rate Optimization is crucial for e-commerce success. By dispelling misconceptions and understanding the true essence of CRO, you can implement strategies that improve your website's conversion rate and overall performance. With the guidance of industry experts like Chase Clymer, you can take your e-commerce brand to new heights.

Are you a Shopify Seller that's got some organic traction for your product, but you aren't sure if you're ready for paid ads, what platform to use, or even where to start? Watch to learn if your store is ready for traffic, some common pitfalls to avoid, and how to get started. Work With Us For As Little As $1 With Our Product Launchpad Accelerator ➡️ https://launchandscale.co/product-launchpad Hir...

In this video, I'm sharing with you how Suzy Weeks hit $20K in her first month on Shopify with a new baby brand [with just one product]. If you're thinking of starting your own business and you're not sure where to start, then you should watch this video! Suzy Weeks is a successful e-commerce entrepreneur who shares her secrets with you in this video. In just one month, Suzy Weeks managed to hit $...

In this video, I'm going to show you how to unlock your brand's growth potential with cash flow financing. This is an important video for anyone who is looking to start or grow their business. We interview 8Fig.co to understand their inventory cash flow financing options better for Amazon and Shopify Sellers. By using cash flow financing, you can get the funding you need to grow your business with...

In this video, I'm going to show you how to validate your product. This is an essential step in the product development process and it can help you make sure that your product is ready for launch. Validation is the process of determining whether a product or idea is sound and meets the requirements specified by a customer or client. By validating your product, you can ensure that it is quality-che...

TikTok ads are a great way to promote your e-commerce brand on the popular app. In this video, we'll show you how to run TikTok ads for your brand and increase your traffic and conversion rates! If you're looking to take your e-commerce business to the next level, then watch this video interview with TikTok's own Ryan Rali!

In this video, we share the story of how BigSpoonPillow.com hit $4,000 in revenue from zero in just 30 days. If you're looking for a blueprint for starting your own online e-commerce business, then you need to watch this video! I'll show you how our Product Launchpad member, Brodie Wilkinson of BigSpoonPillow.com launched in 30 days from scratch. This video is full of valuable information that you...

In this video, I'm going to talk about the hidden danger of Kickstarter campaigns. Kickstarter is a great way to get your products into the hands of consumers, but be aware of the dangers of running a campaign. This video will give you a sneak peek into the dangers of running a Kickstarter campaign and help you avoid some of the common mistakes made by entrepreneurs. By watching this video, you'll...

In today's world, it's easy to get stressed out and overwhelmed. But mindfulness can help you to manage and thrive in the crazy, fast-paced world. In this video, we'll share some mindfulness tips for entrepreneurs, so you can stay calm and focused no matter what the situation. Mindfulness is a powerful tool that can help you to manage stress and stay productive. In this video, we'll give you tips...

Lisa Myers, Founder and CEO of CeresChill.com is joining us LIVE today on YouTube to talk about her journey from lawyer to full-time CEO. If you aren’t familiar with Lisa and Ceres Chill... Ceres Chill is a brand that helps to make breastfeeding easier with their on-the-go solutions for busy moms. ​ ​​​Lisa’s last interview with us is one of the most popular interviews on our YouTube channel. And...

Having the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We’ll also walk through best practices and show you how to create a product launch email marketing strategy that will help you sell more through your email list. ========...

Are you looking to scale your online store? In this video, we share the four keys to scaling your business to 10K+ months. Whether you’re just starting out or you’re looking for ways to take your business to the next level, these tips will help! RSVP to the Intensive here -- https://launchandscale.co/intensive ********** Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAU...

Looking to launch your next product? Kickstarter might be a great option! In this video, we explore some of the best ways brands can use Kickstarter for their next product launch. From generating buzz to building a community around your brand, Kickstarter can help you take your product to the next level. RSVP to the Intensive here -- https://launchandscale.co/intensive