LashCast

Want to stand out from your competition? I know we do with our podcast (we are thinking of starting Taco Lash Tip Tuesday soon on IG to help us differentiate ourselves from the 1000's of other lash podcasts). Doing something out of the norm is really how you're going to make your business rise above the sea of sameness. There are a lot of good lash artists in the market...so you need to...

Have you had to close your salon and start over at a new location? If you have, you know it can be very difficult and discouraging. For me, I had to start over when I was in the FBI witness protection program after I testified against the world-renowned gangster "One-Eyed Billy Bob". Okay...that's not true...Billy had two eyes...but you get the point...starting over because you had...

How's your work/life balance? Is there really such a thing? For me finding a perfect balance between life and work has been about as difficult as finding hair on my head. Sad but true. Finding balance for me is a myth and in today's episode, we give you a sneak peek into what is going on with our business between now and the end of June. We have a lot going on and wanted to share our pro...

How much has your life changed since the pandemic hit us back in March of 2020? For us, the pandemic brought about a lot of change. We had to cancel the LashCruise (lost a bunch of money on that), close Tussanee's lash business and I decided to let my beard grow way beyond what was natural or socially acceptable. It was a tough time with all sorts of changes being forced upon us (thankfully o...

Every once in a while...I'll get a DM, email, text, or maybe post online from a concerned artist letting us know we are hurting the lash industry. It usually goes like this:(Playing the part of the "concerned lash artist" is Cardi B.)Cardi B: Hey mother $%#&@...you are one lame #$&!!!Okay, that actually has never happened to us...at least not that aggressive...but we have go...

Do you have dreams of being a lash salon owner one day? How about having your own product line? Or maybe you want to be a circus clown with huge lashes. (Wait a minute...That's my childhood dream...just forget about it). If you are like most lash artists I know, you probably have some ideas and dreams of what you want to do someday (What? You don't want to lash alone in a room for 40 yea...

Need some ideas on how to grow your business? If you're not using partnerships you're missing out (I know I missed out in partnering with my best friend Steve Jobs and Apple back in 1977...still kicking myself). Back when Tussanee first started her lash business in the lash dark ages of 2005 (we used rocks as tweezers), she partnered with a lot of local businesses and associations. If sh...

What is going on with premade fans? I know a couple of smaller brands who have completely run out and I know of at least two major lash brands whose inventories are low. Is this premade fan lash apocalypse that the lash prophets warned us about? Or maybe the lash gods are mad that some of us sold out the industry and started to use premade fans...it's judgment day. Okay, enough of the silly e...

I have really grown tired of the endless amount of DMs I get from you "busy" lash artists asking me for advice on how to get rid of all these high-paying clients that book out for years in your schedule. I know it's tough for you. That said in today's episode we want to offer some help and encouragement to those lash artists who are still struggling to get their books filled up...

Do you currently feel stuck with your business? Do you ever struggle with what to do next with your business? Do you want to see big changes but just don't know where to start? (I had this hope with my hair but I gave up.)If you are struggling to make changes in your business, you are not alone. Change is difficult...change is scary (being bald is scary too but we'll save that for anothe...

The LashConference (AKA LashCon) is entering its third year and today Jenelle Paris, the CEO of Lash Affair and host of Lashgasm Radio, interviews us about our experience with the LashConference. Normally we interview others about their life and business adventures but today we thought we'd share Jenelle's podcast that we were on recently where we go into some lessons learned from past L...

A year ago this week, we had to shut down our business and we had to cancel the ill-fated "Lash Cruise". It was a tough week. On the news, we were being told we just needed to stay home for two weeks to help "flatten the curve". I had a sinking feeling two weeks would not be enough. We ended up being closed for more months in 2020 than we were open. That all said, looking back...

Do you have a dream of owning your own lash salon one day? Of course, you do. Everyone wants to have their own lash empire someday where your staff will feed you grapes while you sit on your lash throne made of spoolies. Okay...maybe that's a little over the top. That said, most lash artists I know hope to have a salon one day (spoolie lash throne not included) but running one is no small tas...

Does your lash business provide the best customer service in your community? If I were to visit your business, what do you think would most impress me about your customer service? (Please don't say, I developed a close connection with my guests...everyone says that). I know many of you think your customer service is second to none, but what really makes your business stand out? Is it the rece...

If you were a beauty professional in 2020, it most likely was a horrible year for your business. I've seen some of my lash friends throw in the towel and just decide to move on...and I don't blame them. In many states and countries around the world, they've deemed us as "not essential" and forced us to close our business (many have opted to work underground....time to open...

Are you ready for another social media app? If you're like me back in early January, I'm sure you're saying "NO" as you read this. You might be thinking, "I'm already on Instagram, Facebook, Twitter, Pinterest, Yelp, Tik Tok, LinkedIn, YouTube, and Vine...I don't have any more time!!! Arrrrgh! If I have to post on one more feed, I swear I'm quitting thi...

Did you know that most of the lashes we use in our industry are made in China, North Korea, and Vietnam?"Of course I know that Paul...I wasn't born yesterday. Tell me something I don't know". Did you know if I close my eyes, I only see clowns? Wait...let me try this again! Um...did you know that Bella Lash is making lashes in the United States at this very moment as I type this...

Are you thinking of renaming your business? Are you about to open your first business but aren't sure what to call your new salon? If you said yes to either of these questions, you'll want to listen to this baby cast episode where Paul shares tips from one of his favorite books from 2020: "Hello My Name Is Awesome: How to Create Brand Names That Stick" by Alexandra Watkins. BTW...

Do you have a product you want to share with the lash industry? Do you know what it takes to take your product from an idea and make it into a reality? If you've been thinking of making a product, then this episode is for you. Mary of Cosmoglo sits down with us and shares the details of her journey. I'm sure it won't come as a surprise that her journey was not a smooth one and it&ap...

If you have your own business, you know that if you don't have enough clients or if you don't watch your budget, you could see your business fail. Initially, when you start a business these two things seem to be what most beauty bosses worry about...sadly there are a lot more things you need to think about if you really want to have a successful business. In today's episode, Paul br...

Do you spend a lot of time on Instagram trying to build your following? Having a large following that is engaged with you is a great way to build your business...but it's easier said than done. In today's episode, we close out our interview with Ali (AKA Lash Anarchist) on how she built her following on Instagram. If you follow Ali you know her page gets huge engagement and it didn'...

What are your feelings about discounting? If you are like a lot of lash artists I talk to, many people feel discounting their services hurts their brand. I'd say that is true if you are fully booked out for three months and every time you raise your prices, your books stay full. If your name in your community is gold like this, then yes discounting will hurt your brand. That all said, I'...

Do you want to have your own lash salon with staff someday? If so you will not want to miss this episode. Salon ownership is an amazing calling and as a former salon owner, I have the utmost respect for people in our industry who pursue their dream to be a salon. I feel salon owners have the most difficult job in our industry. That said, I don't feel salon ownership is for the weak at heart....

Do you hate Yelp? Have you gotten a bad review on Yelp or Google? If you have been in business for a while, I'm sure you have. Sadly getting bad reviews is part of the job when you have a business. When we got our first bad review it destroyed our day...in fact for days Tussanee and I just keep talking about it. We questioned if it was a real review. We seriously doubted the claims the person...

Have you seen a post like this? Angel the Lash Artist: "Hey guys I had a client come in again with dirty lashes....ugh! This is the 5th time it's happened!"Lash Minion: "What! It's time to fire that girl!"Lash Minion 2: "That's right...I've fired clients for less!"You know where this going...just a bunch of lash artists talking about how they all d...