LashCast

Why do you post what you do on our IG page? Are you trying to attract new clients? Are you trying to educate your clients? Are you trying to impress other lash artists? Sometimes when I look at lash artists' IG pages, I scratch my head because it appears some of you just think your IG is a good place to vent your frustrations. In today's episode, we talk about how we need to make sure ou...

Do you have a team? Are you thinking about hiring this year? If you said yes to either of these questions, then this episode is for you. Our friend April Meese of the Beauty Marketing Simplified Podcast interviewed us for her podcast last year, and we thought it would be good for you to hear what we said here too In this episode, we go over our lessons learned from leading and growing a team. We g...

What is your tax strategy with your business?"Uh, Paul...my strategy is to not pay any taxes."Okay...I know...paying taxes sucks but not paying them is not a strategy. You are playing a game that if you lose, it can cost you so much that you might be paying the IRS for the next 10 years. If you like to gamble, go for it....but if you want to be a professional there is a better way. I kno...

RUTHIE BELLE DISCOUNT CODE: LASHCASTSave 20% for 30 days on all productsWhen we first started working in the last industry back in 2005, if you asked another lash artist for any sort of info or help, there'd be no way they'd do anything to help you. You'd have better luck breaking into Fort Knox than finding out what glue a lash artist was using. Thankfully our industry has changed...

If you have been a lash artist for a while, I'm sure you have thought about being a lash trainer. It's just part of the lash artist's journey and thinking about what you want to do next. In today's episode Deanna Campese of International Lash Masters joins us to talk about what it takes to be a lash trainer. Deanna trains lash trainers all the time and has a heart to see our in...

2022 is here and I'm sure you've spent the last week or two thinking about how you can make this year your business's best year yet. The question is...what will give you your business the most lift? How can you get the biggest bang for your buck? If all you've done so far in your planning is think I want to make more money or be more booked...then you plans might need to be tho...

How good are you at staying focused every day? Do you find yourself being distracted by pretty much anything? I have struggled with focus all my life. When I was growing up they did not test me for ADHD but I'm pretty sure if I was tested now that box would get checked off. Over the years I have learned a handful of little things that help me to be more focused and Tussanee and I felt we&apos...

One of the most exciting and difficult challenges in life is building a business. Every business has its own challenges. So many of us who take on this challenge don't have a lot of experience in starting a business so it can be quite daunting and difficult. In today's episode, we have Nikki Scott from Beat Gang Lashes share her journey in building a beauty business from scratch. I know...

Merry Christmas lash family! January can be a slow time in the beauty industry. It's pretty normal to see clients say they need to take a break due to the normal overspending that happens during the holidays. That said there are some things you can do as a lash artist to minimize this reality. In this episode, we share a handful of ideas that you can try so this January you'll see your b...

Making big changes in your life can be crippling. So many doubts and fears can swarm into our minds. "What if I fail?" "What if I can't pay my bills?" "What if my second-grade teacher Mrs. Johnson was right and I'll amount to nothing?"We've all been there and it's never fun. In today's episode, Marley Ortiz goes into detail about how it's...

How do you price your services? Do you charge by time, by service difficulty, by how many certificates you have on your wall? There seems to be a lot of confusion on how much you should charge. Years ago when we first got into lashing there were salons charging by how many lashes you applied. One salon near us would charge you a different price for 30 lashes, 60 lashes, or 90 lashes per eye. I rem...

We are finally back! The LASHCONference 2021 was a huge success! We took some time off from the podcast to wrap things up and we are now ready to get back at it! For our first episode since LashCon, we thought we'd pass out a handful of "thank yous" to all the people and brands who made our con happen and we thought we'd share some of the lessons we took from this year's e...

Hey Guys...we are in the thick of getting the LASHCONference ready for you (we have over 475 people coming) so we've been a little slow in getting our podcast done for you. In today's episode, we are going to do one more flashback from LashCon 2020. Tussanee and I share how we got over our largest failure in our life...closing our salon. We know a lot of you have gone through some hard t...

We are excited to bring one of our speakers and a Diamond Sponsor onto our podcast today. Jena Cash is the owner of Soco Lashes and has a wealth of information to share with you in this episode. We could have talked all day with Jena and I know you'll get a lot of golden nuggets from her. We discuss the entrepreneur mindset, her expansion to a new location, networking, business archetypes, ti...

As we get closer and closer to the LASHCONference 2021, we are back with another great session from 2020 where Jamie Butler of LashBase shares how you can do social media and not let it stress you out. Last year's session was all virtual but this year we'll be meeting live and we'll be live-streaming for all our friends who can't make it. We will be selling virtual tickets very...

Today we did a baby episode on what is happening with vaccine mandates and our conference. Today the City of Los Angeles announced a new vaccine mandate for anyone who meets in any kind of closed space. This has a lot of people worried that it would affect our conference so I felt it was important to post a quick podcast talking about what is happening. Here's some good news...our event is no...

Have you been thinking about working with a partner to launch or maybe expand your business? Running a business by yourself is a lonely endeavor so it makes sense to want to partner with a friend or family member to grow your business. The problem is having a business partner can actually cause more problems than it helps. Finding a great business partner is not something to take lightly. In today...

Finding new clients can be difficult. It can be a costly and time-consuming activity. Paying for online ads, running promotions with your clients, or just going out in your local neighborhood all take a lot of effort and there is no guarantee someone will come in to pay for your services. This is why when we had our lash salon seeing over 700 clients a month, we focused on retaining our clients an...

So many of us when we get into lashing dream of taking care of our clients and that makes us happy. We just want to be busy enough to pay the bills and take care of our families. But for some of us, doing lashes is just the beginning. There is so much more that we want to do in the lash industry. Helena Garret is one of those people who is super driven and always looking for new challenges. We enj...

The LASHCONference is only 7 weeks out and over the next month or so we will be rolling out some of our favorite talks from LashCon 2020. Today Sheila Bella takes the stage and breaks down how you can turn your Instagram page into a money-making machine. Instagram was made for beauty professionals but too many of us don't really understand how to use it correctly where it actually drives cust...

In today's episode, we are excited to have Otto Mitter of Elleebana join us in the LashCast booth. We have known about Otto for years and when the opportunity came for him to be on our show, we jumped at it. Otto is an industry leader and has done a lot to grow and further the lash industry. We could not wait to sit down and pick his brain on all things lashes. In this episode, Otto shares a...

What were you doing when you were 17? Did you have a game plan and know what you wanted to do for your career? I had some ideas of what I wanted to do but I definitely had no plans to have my own business. For many people, I know the fear of the unknown and fear of failure keep them from taking chances and pursuing their dreams. Blaze Lloyd the founder of Lashiivo is not one of those people. We re...

We've been in this industry for over 16 years and there still seems to be a lot of confusion over what causes the lash allergy. Pretty much every week I see posts with good intentions passing on information that is just incorrect when it comes to the lash allergy..also known as contact dermatitis. Today we have a Dr. Matthew Zirwas, an expert in contact dermatitis, join us to talk all things...

What are your thoughts on booth rental? For many employees renting a booth or room is the dream. You're tired of being paid commission or hourly and renting a room from a salon owner means you get to be your own boss. I know many of you listening to this podcast hope to one day have your own space and most likely you'll start renting a room from someone else. Booth rental for employers c...

How patient are you? A little? A lot? It seems in the age of Instagram, patience can be difficult to find. Everyone wants 100K followers overnight and wants to make 6 digits in their business in their first year. I get it...waiting for life to unfold can suck. In today's episode, we sit down with Amber Kwong of Makeup Memories who shares wisdom from her lash over decade-long lash journey. One...