Laptop Empires

In this episode, Mike and Bobby discuss the types of content they consume, and the things they tend to avoid. “When coming up with your social media strategy, you have to talk about beginner level things to generate reach to get to your target audience of advanced people.” – Mike Yanda Welcome to the Laptop[...]

Welcome back to the Laptop Empires show! Mike and Bobby discuss their personal experiences with creating their brands and how they and other successful entrepreneurs transitioned between personal and professional branding. “Your brand is more the voice and the message than it is the name.” – Mike Yanda Welcome to the Laptop Empires podcast hosted[...]

This week, Bobby and Mike discuss SEO and how it’s so important to growing an online business or brand – and how you can use it to convert leads into sales. They also discuss misconceptions about SEO and keywords, and some underutilized methods of converting lower volume searches into paying customers. “Everybody leaves out the[...]

Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss the current momentum of short-form media and how social platforms are adapting to it- and where it’s going in the future. Mike also shares his content strategy with TikTok/YouTube leading into the future. “TikTok is interesting, it feels like a video[...]

Welcome back to the Laptop Empires Podcast! This week, Bobby and Mike discuss their experiences with parenting while growing their online businesses – and how it’s completely worth the struggle and hardships. “I think the thing that people kind of maybe don’t think about as much is spending time with kids is super important cause[...]

Today, Bobby and Mike discuss social media and how comedians are great at it, how niching and experimenting is so important, and how kids actually impact productivity (despite some creators’ opinions). “You’re struggling with this one thing right now that every single person I’ve ever worked with struggles with, and what happens is that as[...]

Welcome back to the Laptop Empires show! This week, Bobby and Mike discuss Twitter- its release of its algorithm to the public, how people get good at the platform, and why political content is so powerful in the modern age. “It’s the only social media platform that is like a marketplace of ideas. It’s the[...]

Welcome back to the Laptop Empires show! This week, Bobby and Mike discuss the ongoing and incessant trend that is A.I. content and its seemingly never-ending presence on social media. Will TikTok actually get banned in the U.S.? “We’re in a weird time. It’s like everything is changing so fast which is like there’s opportunity[...]

Welcome back to the Laptop Empires show! Today Mike is joined by Marko Zlatic, who is the owner of Whiteboard Finance – a successful personal finance YouTube channel targeted at entrepreneurs and investor. “I’m not special, you’re not special. Yes, we have our strengths, we have weaknesses. I think at the end of the day,[...]

Welcome back to the Laptop Empires show! Today in Bobby’s absence, Mike brings Robert onto the show, who is a successful copywriter. They discuss productivity, their favorite forms of content, and their business books of choice. “One of the biggest indicators of success as an entrepreneur in this online space is just time. The longer[...]

Welcome back to the Laptop Empires show! Today Mike and Bobby discuss hiring new people in their businesses and how they’ve gone hiring previously. Should a business owner also consume content, and is it important to work less as an owner to be successful? “I’ve been doing this a long time. I’ve done the grind.[...]

Welcome back to the Laptop Empires show! Bobby and Mike discuss work-life balance, and how hard it is specifically as a father and as a business owner. They also talk about sleep schedule, work efficiency, and their ideal day-to-day routine and priorities. “I want my kids to see me build a thing and I want[...]

Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss what it was like quitting their jobs to go into an online business, what they would do if their kids wanted to be entrepreneurs, and the types of people that leave hate comments online. “How you react is like a big[...]

Welcome back to the Laptop Empires show! Mike and Bobby discuss things they didn’t know about when they started businesses – bookkeeping, taxes, networking, investing in the business, and personal development. “Spending money to get access to people that have money is a very wise investment.” -Bobby Hoyt Welcome to the Laptop Empires podcast hosted[...]

Welcome back to the Laptop Empires show! Bobby and Mike discuss their experience starting online businesses, their takeaways and advice for new creators, and whether or not having a definite vision or goal in mind really matters at the beginning. “There’s tons of strategies, it’s just a matter of how much you’re leveraging it. The[...]

Welcome back to the Laptop Empires Show! Today, Bobby and Mike discuss why online businesses, (and internet marketing in particular) tend to have so many scammers/slimy businesses and how that hurts everyone in the industry. They also discuss whether they think TikTok is going to get banned by the government, and what you should do[...]

Welcome back to the Laptop Empires show! Today Bobby and Mike discuss their resolutions and goals in 2023, both in their business and personal lives. The guys discuss why people fail at their resolutions, and Mike describes his process of figuring out TikTok’s algorithm and an optimal growth strategy. “If you’re posting on Tiktok, it’s[...]

Welcome back to the Laptop Empires Show! In this episode, Mike and Bobby give their very honest and blunt advice to people who are trying to genuinely build their businesses and brands in 2023. The guys talk about mindset, aligning your priorities, and ways to keep yourself on the right track toward success. “I think[...]

Welcome back to Laptop Empires! Today Bobby and Mike discuss a variety of topics from NFTs and Gary Vee, to Rick Ross’ books and social media expertise. “If you have the dream, you know it’s going to take work and it’s going to take sacrifice. And I think a lot of people don’t want to[...]

Welcome back to Laptop Empires! In this episode, we delve into the topic of Google and its slow decline. Will short form video platforms like TikTok make the old-school monetization methods like blogging irrelevant? “Pictures are worth a thousand words so how much is the video worth? If somebody watches you on video whether it’s[...]

Welcome back to the Laptop Empires podcast! Today we’re interviewing and talking with our colleague and friend Robert about his copywriting business, how he found success, and the impending threat of AI copywriting software. “The way to stand out is to actually do the work. And I think a lot of people if you’re just[...]

All great business owners know that the learning process never stops. Mike and Bobby dive into their favorite moments of this past year, what they regret not doing more, and what their goals should be for 2023. “Complexity (in your business) is something that should happen really slowly, over time. I don’t think you should[...]

Mike asks a successful, 7-figure content creator about his process of building an audience from years of blogging and course creation- and how to apply that knowledge to modern platforms like YouTube and TikTok. “You don’t have to act on your entire plan all at once. You have to act where you can have success[...]

We were curious – if we started a new business in 2023, what industry would we choose? Today on Laptop Empires, we talk about various business models, our analysis of different industries, and alcohol. A lot about alcohol. “I always like the idea of having a product. Something like, hey, this is the thing. Check[...]

Welcome back to Laptop Empires! Today we do a deep-dive into opportunities that the rise of short-form video has presented, and why you should start taking advantage of them. As YouTube and TikTok’s hold on the creator economy continues, are other major social platforms keeping pace? “We’re in a space and time where it’s easier[...]