LAF : The B2B Influencer Podcast

In this episode of the LAF B2B Influencer Podcast , we explore one of the fastest-growing formats in B2B communication: podcasts. Hosted by Russell, this episode features Estelle Ducommun, CMO at Les Années Folles , who shares her perspective on how podcasts are becoming a strategic growth tool for B2B brands , not just a content format. With real experience leading marketing and communication str...

In this episode of The LAF B2B Influencer Podcast , we sit down with Julien Morisson , CEO of Les Années Folles, to break down what it really takes to scale B2B influencer campaigns across international markets. From expanding into the UK to managing cross-cultural collaborations, Julien shares practical insights on how brands can think beyond local markets and build impactful strategies across Eu...

LAF B2B Influencer Podcast welcomes Steve Collinge , managing director of Insight Retail Group , one of the most respected voices in retail intelligence and retail technology. Recognized as a Rethink Retail Top Retail Expert 2026 and a Retail Technology Innovation Hub Top 100 Retail Technology Influencer 2025 , Steve has built a reputation for helping retailers and brands turn complex market data...

🎙️ Creator Economy 2.0: Strategy Meets Structure The B2B creator economy is evolving, and it’s no longer about content alone. In this episode of The LAF B2B Influencer Podcast , we dive into Creator Economy 2.0 , where creators are no longer just external voices but strategic assets embedded into brand leadership, demand generation, and growth strategy . We explore how B2B creators are reshaping t...

Season 2, Episode 1 – The Rise of In-House B2B Creator Labs The era of the faceless B2B brand is officially over. In this opening episode of Season 2 , we explore one of the most significant shifts in B2B marketing today: the rise of in-house creator teams, Creator Labs, and Influence Hubs inside enterprise brands. More than 68% of enterprise B2B companies now employ or contract full-time creators...

🎙️ Episode 6 : “Fake LinkedIn Influencers: The Hidden Threat to B2B Authenticity” The rise of fake influencers and AI-generated engagement is quietly reshaping LinkedIn and not in a good way. In this episode of The LAF B2B Influencer Podcast , we uncover how bot-driven profiles, inflated metrics, and fake engagement are eroding trust across the B2B ecosystem. What’s inside: How AI bots are manipul...

Episode 5 – From Conversion to Expansion: Mastering LinkedIn Content and Going Global In this episode of the Laugh B2B Influencer Marketing Podcast , we dive deep into what every B2B brand, influencer, and agency needs to know about building real impact on LinkedIn. 👉Part 1: The Anatomy of High-Converting LinkedIn Content Discover what makes LinkedIn posts perform beyond vanity metrics. From stor...

Episode 4 – Next Generation Creators: The Future of Content on LinkedIn LinkedIn isn’t just a networking site anymore — it’s a thriving content platform where Millennials, Gen Z, and even early Gen Alpha are reshaping how influence works in B2B. In this episode of The LAF B2B Influencer Podcast , we unpack the generational shifts transforming the creator economy on LinkedIn — and what that means f...

🎙 New Episode – “From format to impact : Creating content that converts & measures that matter !" What’s really driving engagement on LinkedIn for B2B brands in 2025? In this episode, we break down the content formats that convert , KPIs that actually matter , and how to align influencer content with real business goals . 💡 Whether you're a brand, creator, or strategist, you'll learn: Why car...

🎙️ Episode 2 — Launching Your LinkedIn Creator Campaign: Strategy, Formats & Funnel Tactics That Actually Work Welcome back to The LAF – The Influencer B2B Podcast — where LinkedIn meets the creator economy and B2B influencer marketing gets real. In this second episode, we’re unlocking the real strategy behind LinkedIn influencer campaigns : from choosing the right content formats to building...

Welcome to the very first episode of LAF: The B2B Influencer Podcast , where LinkedIn, influencer marketing, and the creator economy collide. In this kickoff episode, meet the team behind Les Années Folles, a leading B2B influencer marketing agency connecting brands with expert voices on LinkedIn. We introduce who we are, what we do, and why we believe B2B influence is reshaping how brands build t...