La Taza Habla

Unlock the secrets of professional sensory analysis in this definitive conclusion to our "Training to Taste" series. Whether you are a seasoned Q Grader or a home enthusiast, understanding the journey from bean to cup requires more than just a sense of taste; it requires a new internal lens. In this episode, we explore why your first sip of specialty coffee at high temperatures is a "bold-faced li...

Have you ever felt that the more YouTube videos you watch about specialty coffee, the more confused you become?. In this episode of La Taza Habla, we cut through the noise of conflicting online advice by introducing the "Track and the Train" metaphor. We explore how the SCA cupping protocol acts as the shared rail for the industry, but why your "train"—whether you are a professional Q-Grader on th...

In this episode of La Taza Habla, we dive deep into the sensory science of specialty coffee to demystify the complex world of organic acids. Drawing on over two decades of experience and the high-stakes pressure of a Q Grade exam, we explore a unique musical framework for understanding flavor. By comparing the four primary acids—citric, malic, acetic, and quinic—to the instruments in a blues band,...

In this episode of La Taza Habla, we explore the often-overlooked world of specialty coffee sensory training. Much like a pilot must be trained to fly, a coffee lover must be trained to truly taste. We break down the complex sensory training journey through a unique baseball analogy, explaining how your olfactory bulb processes hundreds of signals simultaneously—just like a player navigating the b...

In this episode of La Taza Habla, we pull back the curtain on why so many specialty coffee lovers feel lost despite years of "education." Drawing on two decades of experience and Q Grader training, we explore the disconnect between the industry's branding and the actual experience of coffee tasting. We dive into why terms like acidity in coffee remain confusing for the average drinker and how "Big...

Have you ever felt like specialty coffee tasting notes were a marketing scam? You buy a bag promising "blueberry and chocolate," but all you taste is bitter, scalding heat. In this episode of La Taza Habla, 20-year industry veteran Don Cox reveals The Hot Lie: the physiological reason why your morning routine is actually masking the best flavors of your beans. We dive deep into the science of the...

In this episode of La Taza Habla, I explore why the secret to identifying your coffee’s flavor profile might not be in your taste buds, but in your ears. Drawing on 20 years of roasting coffee, I break down a revolutionary sensory framework called the "Listener’s Guide to Flavor". This approach moves beyond technical coffee roasting metrics like brew ratios and temperatures to help you find the em...

Stop settling for a morning cup that tastes like a "sun-bleached grey" wasteland. In this episode of La Taza Habla, we draw on 20 years of specialty coffee expertise to transform your daily ritual from a caffeine hit into a "moment of beauty". Just as Ansel Adams uses colored filters to find definition in a landscape, you can use coffee tasting and color as a tool to separate complex sensory signa...

In the final installment of our coffeehouse trilogy, host Don Cox of Bald Guy Brew takes us behind the scenes of specialty coffee and the accidental birth of a community staple. What started as a simple passion for coffee roasting—the straightforward act of "making green beans brown"—evolved into a profound lesson in community-led design. Following a devastating fire, the roastery was rebuilt not...

In this episode of La Taza Habla, we dive into the origin of America’s caffeine obsession, tracing it back to the cold waters of Boston Harbor. While many know the Boston Tea Party as a political protest, few realize it was the moment specialty coffee began its journey toward becoming the patriotic drink of a new nation. We explore the "paradox" of the tea boycott: how Parliament actually lowered...

In this episode of La Taza Habla, we draw on 20 years of specialty coffee expertise to explore the dangerous and defiant history of your morning brew. We journey back to 15th-century Mecca and 17th-century Istanbul, where coffee roasting and consumption were once capital offenses. Discover why rulers like Sultan Murad IV personally hunted coffee drinkers in the streets and why King Charles II of E...

Legacy, Community, and the Java-preneur Life In this concluding episode of our four-part series with Explore Boone, Don reflects on his personal legacy, moving from a past of "rage and dysfunction" to finding a "wired different" life through faith and community service. We dive into his vision for the High Country, lamenting the loss of the unified "Old Boone" spirit while celebrating the "Mountai...

In this powerful third installment of our series on La Taza Habla, we go behind the scenes of coffee roasting to explore the "faithful finish". This episode dives deep into the raw reality of starting over after a devastating fire destroyed a local Boone, NC roastery. We discuss the 20-year "long obedience" required to grow as a business person and the resilience needed when you lose everything. W...

In this episode of La Taza Habla, we explore the 20-year journey of specialty coffee roasting in Boone, NC . Our guest on Explore Boone, the founder of Bald Guy Brew Coffee Roasting Co., shares the raw reality of entrepreneurship—from the early days of the "Bald Guy Buggy" mobile espresso van to surviving the devastating 2016 arson in Valley Crucis and the recent impact of Hurricane Helene. We div...

In this episode  Don Cox—better known as Bald Guy—takes us behind the scenes as a recent guest on the Explore Boone Podcast where he shares how he went from the pulpit to the roastery. Discover how a history student at App State transformed into an artisanal coffee roaster after a life-altering Traumatic Brain Injury (TBI) shifted his path from a PhD to the pursuit of the perfect cup. Don shares h...

In this heartfelt tribute episode of La Taza Habla, host Don Cox honors the life and legacy of Bill Kennedy, CEO and founder of San Franciscan Roaster Company, who unexpectedly passed away in December 2024. Over two decades of friendship, Bill transformed specialty coffee through American-made coffee roasting equipment, education programs, and unwavering mentorship. This deeply personal episode re...

Discover the intricate flavor map of Mexican Specialty Coffee, a world leader in high-quality, organic coffee. In this episode, your 20-year veteran host of La Taza Habla takes you on an origin journey through Mexico’s "Big Three" growing regions: Chiapas, Veracruz, and Oaxaca. Learn why Chiapas is the "heavyweight champion," producing 40% of the country’s coffee with a chocolate-rich flavor profi...

How is it that the number one producer of organic coffee in the world has hungry coffee farmers?  In this episode of La Taza Habla, we unpack the Paradox of Fragility that defines Mexican Coffee. Unlike other origins, Mexico’s coffee culture was built from the bottom up by smallholder farmers and indigenous communities—an "accident of history" caused by the Spanish obsession with gold over agricul...

Join Don Cox as he revisits the question: "What is quality in coffee?" by introducing the Lumber Analogy. We break down why the score system—even for high-value Specialty Coffee—is, at its core, a Structural Inspection. We explore Commodity Coffee (70-79 points) as "Grade 3 lumber" riddled with Defects. The 88 Poins of a Kenyan AA I am considering for the holidays guarantee a flawless structure, b...

Why does one bag of Colombian Coffee taste like sweet chocolate and another like lime? In this episode of La Taza Habla, we unlock the secret to Coffee Flavor by revealing Colombia’s "mountain map". Moving beyond the economics of Part 1 (The Paradox of Plenty ), we dive into Coffee Terroir and how the three Cordillera mountain ranges create hundreds of distinct microclimates. Host Don Cox takes yo...

Welcome to La Taza Habla, where 20 years of specialty coffee stories reveal the hidden truths in your cup. In this deep-dive, we explore the precarious state of Colombian Coffee—a global icon that’s now teetering on the brink of crisis. We trace its fascinating origin story, from 18th-century "penance planting" by Jesuit priests that spurred expansion across regions like Santander, to the current...

Discover the liquid geography of your morning cup! In this intimate episode of La Taza Habla, your host takes you on a sensory four-sip journey through a rare Costa Rica coffee from the high-altitude Chirripó origin. We explore why this region produces beans unlike any other, beginning with the geographical shock that the coffee was grown at an elevation equivalent to thirteen Empire State Buildin...

Ever grabbed a bag of Costa Rican coffee at the store and assumed you knew what you were getting? In Part 1 of this two-part journey, we shatter that myth. We explore the incredible coffee history of Costa Rica, a nation that literally bet its future on a single plant and used coffee to build its entire infrastructure. Discover the story behind the radical 1989 Robusta ban—a national commitment to...

Welcome to this episode of La Taza Habla. Before your next sip, join us on a journey into the Global Coffee System, an oscillating and complex machine that connects 125 million people across over 50 countries. This isn't just caffeine; it's economy, survival, and a reflection of humanity's struggles. We peel back the morning aroma to reveal the harsh realities of the Coffee Belt, the slender band...

Welcome back to La Taza Habla, the podcast celebrating 20 years of specialty coffee stories! In this powerful episode, we sit down with Don Cox, a man whose coffee roasting journey is a testament to extraordinary small business resilience and unwavering faith. Don recounts a staggering series of setbacks, from an economic collapse in '08 and losing his entire operation to an arsonist in 2016, to t...