MarketScale
Krow Knows
This is 'Krow Knows,' where host AJ Krow unlocks the latest and greatest in Hospitality, Travel, Food & Beverage, and Sports. Each episode is a journey through captivating stories and expert takes, uncovering important insights these thriving industries. Whether you're a seasoned professional or a rookie, 'Krow Knows' is your invitation to the heart of what's trending, innovative, and truly transformative in these sectors. Don't just keep up with the industry – get ahead of the curve with this unmissable podcast.
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Episodes
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism 03.11.2025 39:58
In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight reel, yet fans continue to crave the context behind th...
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football 27.10.2025 48:23
The college football carousel is spinning faster than ever—accelerated by the transfer portal, NIL, and playoff-or-bust expectations. In this environment, staff turnover isn’t just a headline; it’s a human story affecting assistants and families who don’t have eight-figure buyouts. As discussed in this episode, a widely cited estimate suggests a majority of portal entrants never find a new home—un...
College Football’s AP Poll: Should Voter Rights Be Revoked? 12.09.2025 20:42
The early weeks of college football are once again putting the AP poll under a microscope, with a controversial ballot sparking debate over voter accountability and the disconnect between initial rankings and on-field performance. At the same time, financial pressures are reshaping both college and pro football, from coaching buyouts to roster strain created by quarterback contracts in the NFL. Sh...
Ryen Russillo’s Creator-Owned Pivot: What His Barstool Deal Signals for the Future of Talent, IP, and Distribution 09.09.2025 45:19
Ryen Russillo’s decision to launch his own production company—while tapping Barstool for investment, distribution, and commercialization—lands squarely in the middle of a larger shift: audiences are following personalities more than platforms, and the business is finally catching up. For years, Russillo has been a fixture at the top of the sports podcast charts, first at ESPN and since 2019 at The...
The Branding Balancing Act: Reinvent Without Losing Your Brand Identity 07.07.2025 59:00
The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain value. As conferences, companies, and...
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap 28.05.2025 44:24
Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to safely and reliably...
Private Aviation Demystified: Fractional, Leases, and the Real Costs 20.05.2025 1:00:59
Preston Holland unpacks the rise of fractional jet ownership and why private aviation is now more accessible than ever.
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation 14.05.2025 40:07
Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals and professionals are building personal bran...
The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent 01.05.2025 32:36
As inflation reshapes consumer habits and restaurant margins tighten, the produce distribution industry is under more pressure than ever. This high-touch, low-margin, logistics-heavy business is facing rising freight costs, labor shortages, and evolving food safety standards — all while trying to deliver perishable products across a fragmented national landscape. Between 2020 and 2024, the Consume...
From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces 17.04.2025 38:21
Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions toward hyper-customized lockers featuring e...
Krow Knows: How Fair Are the College Football Playoff Rankings? 22.11.2024 18:30
The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from the Big Ten, and SEC teams with tw...
Taking Stock of the Private Aviation Market: A Broader Customer Base in a Post-Pandemic World 07.08.2024 46:56
Private aviation has seen significant changes since the COVID-19 pandemic, with increased demand and shifts in customer demographics. And in 2024, the private aviation industry continues to experience growth and challenges, with emerging trends influencing the market. The stakes are high for business owners and high-net-worth individuals considering private travel, as well as for the aviation indu...
Wine Investment Has a Promising Future With Technology Pushing it Forth 29.05.2024 42:29
Anthony Zhang, co-founder and CEO of Vinovest, discusses the rise of wine investment and the technology aiding it.
Bringing Tech In: How Coffee Businesses Can Maintain Brand Identity While Enhancing Their Reach 30.04.2024 46:22
In today’s rapidly evolving market, the tension between maintaining brand identity and embracing innovation poses significant challenges, especially in industries rooted in tradition and community, such as craft coffee. This delicate balance is crucial as businesses navigate labor challenges, supply chain issues, and the relentless pressure of rent and operational costs. The stakes are particularl...
Keith Elias: Retirement Doesn't Have to Be a Fumble. NFL's Support Systems Ease Transition to Next Chapter 28.03.2024 42:03
The spotlight is shifting, we're not just cheering on professional athletes during their prime, but also wondering what happens when the final whistle blows as they move from the peaks of their careers into the next chapter of their lives. The conversation turns to the challenges they face outside the sporting arena and the strategies they can employ to navigate this significant change smoothly. W...
Revolutionize Airline Loyalty Programs: Embrace Digital Innovation, Expand Flexible Rewards, and Prioritize Sustainability to Meet the New Era of Consumer Expectations 22.03.2024 51:27
As the travel industry emerges from the shadows of the pandemic, it finds itself at a crossroads, particularly in the realm of airline loyalty programs. Historically seen as ancillary benefits to enhance customer retention, these programs have undergone a profound transformation, now standing at the heart of airline revenue strategies. This pivot has not only changed the way airlines engage with t...
Navigating the Evolution of Stadium Experiences with Zack Klima 11.03.2024 40:31
In the rapidly evolving world of entertainment venues, the transition from the basic amenities of the past to the high-tech, immersive stadium experiences of today marks a significant shift in how fans engage with live events. This transformation, driven by advancements in technology and changing consumer expectations, is reshaping the landscape of stadiums and arenas, turning them into state-of-t...
Cutting Through the Digital Clutter: Fooji's Magic with Brent Carney 21.02.2024 42:26
In a world where digital noise is louder than ever, AJ Krow of "Krow Knows" sits down with Brent Carney, client partner at Fooji, to explore the evolving landscape of customer engagement. In this enlightening episode, they delve into the shifting paradigms of brand interaction, moving beyond the bombardment of social media ads to the tangible touchpoints of analog engagement. The conversation illu...
Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody 21.02.2024 48:01
Welcome to another electrifying episode of the Krow Knows Podcast, where today we delve deep into the seismic shifts transforming college sports, with a special focus on the NIL (Name, Image, and Likeness) and the transfer portal. Joining host AJ Krow is Billy Embody, the esteemed publisher of On3 Sports, who brings unparalleled insight into the rapidly evolving landscape of college athletics. The...
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte 20.02.2024 37:48
In a world where dining experiences increasingly dictate travel plans, the latest episode of Krow Knows delves into the trend of culinary tourism with Wayne Conte, CEO of Aspire Americas. This episode illuminates how food enthusiasts are now prioritizing coveted dining reservations over traditional travel bookings, inspired by international food lists, Michelin stars, and the global spotlight soci...
From Touchdowns to Takeoffs: Exploring the Super Bowl's Private Jet Boom with Preston Holland 10.02.2024 50:45
In the latest episode of "Krow Knows," we dive into the electrifying world of private jets amidst the Super Bowl frenzy, a time when the stars align in Las Vegas, not just for football but for a spectacle of private aviation unlike any other. As the city brims with celebrities, athletes, and the elite, the skies tell their own story of luxury and exclusivity. We're joined by Preston Holland, Chief...
Branding Battles & Billion-Dollar Deals: The WWE-Netflix Partnership and the Future of Trademarks 01.02.2024 47:20
In a monumental shift within the entertainment and sports industry, the recent $5 billion deal between WWE and Netflix marks a significant moment, not just for the broadcasting landscape but for intellectual property rights in the athletic and entertainment spheres. This deal, highlighted by the announcement of Dwayne Johnson, aka "The Rock," joining the board of directors for TKO—a newly formed e...
Dive into the Future of Sports and Hospitality: AJ Krow Unleashes a Game-Changing Podcast Experience with Krow Knows 26.01.2024 27:48
Get ready for a groundbreaking journey into the heart of industry insights with Krow Knows, a brand-new podcast series that's set to redefine the landscape of digital storytelling! In its sensational debut, OPW Commercial Services LLC CEO AJ Krow, an innovator and visionary in the realms of hospitality and media, teams up with Daniel Litwin, the Voice of B2B from MarketScale. Together, they're kic...
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