Koyoti Small Business Podcast

Summary In this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different platforms available. They emphasize the need for authenticity and understanding your audience when using social media. They also discuss the challenges and opportunities...

Summary In this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny object syndrome, such as the hype around non-fungible tokens (NFTs) and the use of flash technology in websites. The host also explores the potential pitfalls of relying too...

Summary In this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of video games by companies like Chex and Captain Crunch. They then dive into the concept of service design, using examples from the banking industry and pizza delivery to i...

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here ! Summary In this episode, Thomas discusses the importance of bravery and taking risks in building a...

Summary In this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importance of storytelling and connecting with customers on an emotional level. They also discuss the role of SEO, landing pages, and email sequencing in effective copywritin...

Summary In this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to develop the logo, focusing on the visualization of the name and the animal. The final logo depicts a coyote howling at a full moon, symbolizing ambition and the pursui...

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name? Building a small business community for small busines...

Summary In this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influenced the decision. Thomas also highlights the attributes of coyotes that align with the values of small business owners, such as persistence, adaptability, coura...

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name? Building a small business community for small busines...

Coming back from our hiatus, we've got loads morestuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every M...

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've done the research into your brand thesis, how does the research reflect the thesis? If it lines up, what are the next steps towards building your brand? Building a small business community for small business. Sharing experiences,...

How a digital nomad is turning his passion for traveling into a business making packpacks. Our chat with Aaron Radcliffe is a great example of harnessing passion and experience into creating a new product and business and how Aaron is sharing his journey in the most transparent way. Have questions? Reach Aaron here: Email Website Youtube Instagram Would love to hear from you! Drop us a line! Pleas...

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey. For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here !  Would love to hear from y...

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Research into the thesis that you've put together is an integral part of the branding journey. Here are some steps to help you along the way and why they're important Building a small business community for small business. Sharing experienc...

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the why of Koyoti, and the thesis that we'll be working on in our brand refresh journey. For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here !  Would love to hear from you! Drop us a line! Please help...

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: The first step in establishing your brand, establishing what you THINK your brand is going to represent. Listen to why this is a crucial first step and how this helps to set up your branding journey Building a small business community for small busin...

Some reasons for a rebrand or a refresh, our reasons, and communicating our why. The beginning of our journey in our brand refresh, why we're doing it, and what to expect this season on the Koyoti Small Business Podcast For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here !  Would love to hear from you! Drop us a...

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: How we got into branding, and some small businesses are totally conquering brand marketing! Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Mon...

We've got loads of stuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure Would love to hear from you! Drop us a line! Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word. For more i...

Just some reflections as the second season of the KSBP comes to a close. We hope that some of the content has been helpful to you and your small business. Any feedback or suggestions to how we can improve for season 3 would be sublime! Thank you so much for choosing to spend a little bit of your time with us. We'll see you soon! Would love to hear from you! Drop us a line! Please help the hum...

Marketing can be daunting. At the end of the day, marketing takes a combination of time, and money. Both of which, are resource scarcities that small business operators face. So if you’re going to be allocating resources, invest in your brand. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every...

In the digital age, the phrase 'content is king' rings ever more true. Here to chat with us about how to incorporate blogging into your marketing strategy is Lacy Boggs, the owner and founder of The Content Direction Agency. Want to learn more? Reach Lacy here: Website Email Instagram Facebook Check out the Ace Stone Marketing Detective Podcast: Click here Building a small business commu...

We've talked about the benefits of writing a book. Our chat with Craig Colby, the owner and founder of Colbyvision is a brilliant example of how writing a book isn't just a great way to position yourself as an authority, but also a wonderful example of Value Marketing. Join us, as Craig shares some insight into his process and journey publishing his book ALL CAPS. Have questions? Reach C...

Ever wonder how authors hit number 1 on Amazon or the New York Times Best Seller list? Here to chat with us about crafting an award winning book is Michelle Vandepas, owner and founder of GracePoint Publishing. Want to learn more? Reach Michelle here: Website Email Telephone Facebook Instagram Building a small business community for small businesses. Sharing experiences, information and stories to...

How might a company's storytelling change as it grows? Where are you in your storytelling? Here to chat with us about helping you to craft your story is Mellissa Tong, owner and founder of Duck Punk Productions. Want to learn more? Reach Mellissa here: Email Website Instagram (personal) Instagram (Duck Punk Productions) Phone Building a small business community for small businesses. Sharing e...