Knox Talk

Paul and Brandon dive into a deeper conversation on coaches' shows and how they have changed over time. They break down why they think coaches' shows are not as popular as they used to be, ways to enhance your coach's shows, and more!

Is radio dead? Paul and Brandon dive into radio broadcast in sports sponsorship and how it can impact and aid your team or sponsorship deals. Listen now!

In this episode, we are joined by Derek Scott as we unpack sports sponsorship at the high school level. We discuss key similarities and differences between selling at the college and high school level, the evolution of high school sports sponsorships, regular season vs championships, and more! Derek Scott is a Marshall University grad who has worked in college sports at Ohio University and South C...

Brandon and Paul kick off season 4 with the topic of service. They discuss the high rate of turnover in the service department in college athletics, how the college model is different than the pro model, and ways to build a deeper connection with clients that are impactful yet are not being used as much in today's world. Listen now!

We are wrapping up season 3 with the second part of this two-part special, featuring guest Alicia Longworth. Give it a listen and be sure to subscribe to be the first to know when season 4 will return!

It's Women's History Month, and we are celebrating by having our first female guest with us! (But most definitely not our last!) Alicia Longworth joins us in this episode of Knox Talk as we dissect different ways to integrate sponsorships in college universities. Some topics discussed are: How to get fans in stands and up attendance Does the cost of hotels defer people from attending games? Funny...

In this episode of Knox Talk, we are joined by Caleb Swann as we discuss Intellectual Property Rights! We dive into topics such as, What drives market prices for IP rights? How do you establish or re-establish a baseline for IP rights when at a new property? Changes in the pricing model of IP rights Different ways to utilize IP rights + logs and more!

Paul and Brandon discuss the evolution of coaches' shows. They dissect what is working and what is not. They share success stories and what the biggest challenges are in creating coaches' shows. Subscribe and rate Knox Talk on your podcast platform of choice and be sure to let us know what you want to know more about in the sports sponsorship world by messaging us at @knoxsports on Twitter!

In our first episode of 2022, Paul and Brandon share their thoughts on renewals. They discuss what has changed, what people can do to improve the renewal experience, and what is the perfect time to start the renewal process. If you enjoyed this topic, leave us a review and let us know what topic you want to learn more about next!

In this episode, we follow up with what NIL is like now that it is in play. Paul and Brandon are joined by Austin Price, as they discuss NIL, the problems that have arisen, NIL promotions, and where it will go in the future. Listen now!

In this episode, we are joined by Fred Doremus as we discuss videoboard assets at games. We break down the different ways they can be used for marketing in the stadium, how they have evolved over the years, share unique ways they have been used, and more!

We are joined by Job Zeitz in our latest episode! Jon breaks down what it looks like selling at a small school like Radford. They discuss asset values, how they share fans with Virginia Tech, and why their time in March Madness was so important to them marketing-wise. Listen now!

Paul and Brandon break down the different areas of basketball sponsorships. From social campaigns, signage, promotion activation, and more. This episode is jam-packed with great info. Listen now!

Paul and Brandon are back with Season 3! They're kicking off the season with an incredible episode on selling sponsorships in the world of college sports vs. professional sports. Bill Houston, the Senior Associate AD at the University of Tennessee, joins us as our guest speaker.

Paul and Brandon are joined by Mike Money as they discuss schools going back in house. A few of the topics they'll cover are the advantages and disadvantages, how this affects staffing and multi media partners, and how this changes their role on game day. Listen now!

NIL is officially in motion. But what does that mean for companies already in partnerships with the schools? What does this mean for future partnerships? What is off limits + what is allowed? Will this change how recruiting is done? Paul + Brandon discuss these topics in more in this episode of Knox Talk!

Paul and Brandon discuss sales pitches, and closing the deal. They share personal stories and tips on every step of the negotiation process that will help close the deal.

In this episode, we are joined by Matt Preece from the Texas Longhorns. Matt, Brandon, and Paul discuss what it is like selling from ones alma mater. They breakdown the pros and cons that come with it and share tips on how to navigate through.

We are joined by Ron Houser, the Market Partner of Texas Roadhouse! He shares the client perspective of sports sponsorship and what he values when creating a partnership.

Paul and Brandon join us for a mid-week discussion on TV promotions in the sports sponsorship field, content and how it has evolved over time, and summer promotions in the world of college sports.

In this episode, Paul and Brandon discuss selling and buying sponsorships from hot and cold properties. They share personal stories, a few laughs, and tons of insightful information to help your sponsorships!

In this episode of Knox Talk, Paul and Brandon discuss sports play-by-play announcing and broadcasting with the legendary Gene Deckerhoff! They breakdown what goes into making a successful play-by-play, how the crowd is important, share tips and stories, and more! About our guest: Gene Deckerhoff has been the voice the Super Bowl champion Buccaneers since 1989. On top of that, he also is the been...

Paul and Brandon talk about the growth of baseball and softball sponsorships in college sports. They explain why they're growing, why they are perfect for local businesses, promotion and branding ideas, and more!

Paul, Brandon, and our special guest Lee Douglas, share sponsorship negotiation stories. From the good to the bad, lessons to be learned, and key takeaways, you won't want to miss this episode!

Kick-off March with some madness. Paul and Brandon discuss all things March Madness in our first episode back! From the sponsorship perspective to the fan perspective, they cover it all. There are even some fun facts + personal stories sprinkled in that might surprise you.