Knox Talk

Paul and Brandon get honest in the latest episode. They share their frustrations and worries about the current college sports landscape and make a call for change.

Paul and Brandon discuss the topic of zoom and teams calls. COVID changed the meeting landscape and there has been no going back. They share the pros and cons of digital calls and in-person call in all areas of a sponsorship deal. From negotiations, brain storming campaigns, and even closing the deals.

We are joined by Caroline Allman, the Director of NIL Revenue & Activation at the University of Tennessee. Before joining the team at Tennessee, she worked on NIL for Under Armour. She shares her perspective and expertise on NIL from both the brand and the school side.

On today's episode, we are joined by Erik Lowery, the General Manager of VCU Sports Properties! Paul hosts a Q&A with Erik and Brandon discussing running a sports property. They discuss NIL, running a team, percentages of top clients, and even the best and worst parts of being a GM.

In this episode, Paul and Brandon discuss retaining young employees. They share the top reasons people leave jobs in the sports world and tips on retaining them.

Paul and Brandon disagree on whether they think post-season sponsorships are worth it. They discuss the pros and cons of each perspective. As a bonus, Paul shares his experience of attending the Olympics in Milan! Listen now and be sure to let us know if post-season sponsorships should be mandatory in your sponsorship contracts!

In this episode, Paul and Brandon discuss unique signage in sports sponsorships. They share some of their favorites and least favorite ways to utilize signage across sports.

In our latest episode, Paul and Brandon discuss the college football calendar and all of its flaws. They dive into how it affects other sports, marketing campaigns, the portal, and more! Challenge: see how many times Paul and Brandon say the date.

As we kick off season 8, Paul and Brandon discuss how college bowl games are broken. They deep dive into why they're broken and how they can be fixed to be beneficial to fans, sponsors, and teams alike.

In the last episode of the season, Paul and Brandon discuss evolving inventory in sponsorships. They share what is working, how to make what isn't working work, and even share how different inventory items have evolved over the years. Grab your headphones and listen now.

In this episode of Knox Talk, Paul and Brandon pick up the mics to discuss fire sales as we prepare for the return of college football! They share the pros, the cons, and how to negotiate and navigate fire sales.

Paul and Brandon address how to handle that dreaded one-syllable word, "no." Where do you go after this? How do you find a way forward? They share tips and personal stories in our latest episode!

In this episode, we are joined by Jordyn Vannes, the Senior Coordinator of Partnership Services at JMU! Paul, Brandon, and Jordyn discuss everything from what to expect from a service team in sports, work-life balance, learning as you go, and more! Grab your headphones and press play, because you won't want to miss this episode!

Paul and Brandon discuss sponsorship agreements and the cost of doing business within those agreements. They talk about how things have changed, the role MMRs play in the discussion, social media, NIL, and more!

Paul and Brandon discuss concession deals in college athletics in the latest episode.

Paul and Brandon dive into the topics of hiring and firing in the sports world. They discuss everything from what they look for in potential hires, how culture plays a role in the hiring process, retaining employees, what calls for termination for employees, and more! You won't want to miss this episode. Listen now!

We're back on the mic with some exciting updates from Brandon! On top of that, we are also joined by the incredible Michael Jay Keener from the University of Tennessee licensing department, as we dive into the topic of college licensing and royalties. Trust us when we say you won't want to miss this episode. Grab some headphones and listen now!

Paul and Brandon are back on the mic as they dive into the topic of spring sports. In this episode, they discuss hospitality around baseball and softball sponsorships, share stories about activation experiences and meet-and-greets, and even discuss challenges seen with the trend of QR codes. Grab your earphones, some popcorn, and listen now!

We're back with a part 2 of our chat with Yeehaw Brewing Company! In this episode, we discuss successful activation and results Yeehaw Brewing has seen in their sports sponsorships and how they utilize those assets to continue growth.

We're live from Knoxville, TN! Join us as we sit down with the CEO and Marketing Manager of Yeehaw Brewing Company! We'll discuss what made them choose sports marketing as an avenue for sales and growth and how to get into a sports sponsorship deal.

Jason Pappas, the Sport Management Professor & Experiential Learning Coordinator at FSU joins Paul and Brandon in this episode of Knox Talk. They discuss how to land an internship or job in the world of sports. They dive into: How curriculum in the industry has changed over the years Best practices for getting jobs How to make yourself stand out in the sea of applicants and more! Listen now!

We're kicking off season 7 with a BANG! Brandon and Paul are back on the mic as they discuss baseball sponsorships!

What would you do if you were in charge of the NCAA? What would you change? What would you keep the same? This is the question Paul and Brandon dive into as they discuss how the NCAA would look with them in charge.

Paul and Brandon share there opening day stories and what they've learned along the way.

In this episode, we update you all with new changes in NIL and discuss how the future of NIL and college sports as a whole be affected.