KnowThyBrand

A fantastic episode packed with research, information, and insights about financial inclusion, why it matters, how it affects women, and what we can do about it. Our guest is Mary Ellen Iskenderian, the President and CEO of Women’s World Banking, a passionate advocate for women’s economic empowerment, and the author of the incredibly important book "There’s Nothing Micro About a Billion Women...

It is a well-known fact that a diverse workforce brings greater creativity, social justice, and financial returns. And yet, all too often effectively recruiting diverse candidates seems a challenge for most companies. Felicity Hassan, Board member, book author, and co-founder of The Find, shares with us how to effectively hire for diversity. Felicity founded her company precisely with the intentio...

In this episode, we talk with Dr. Ingrid Murra. In her own words, Ingrid is a mission-driven entrepreneur and orthodontist passionate about democratizing access to confidence by way of smiles. Her business, TwoFront, helps individuals get the best care for their smiles while helping small practices grow. In a world where women founders only received 2.3% of all VC funding in 2021 and latino women...

What does it take to become an entrepreneur? What are the main challenges and why is it worth starting such a journey? Kasia Krzyzanowski is the founder of Neighbour Magazine, a magazine dedicated to sustainable living.  From slow living to sustainability, from circular economy to regenerative practices, Neighbour Magazine brings to its readers the stories of the people around us who are making an...

In this episode, we speak with Fiona Murden, psychologist, podcast host, and author of the book Mirror Thinking. Fiona explains to us how mirror thinking is not only the process of observational learning but also the key to social understanding and emotional intelligence. From there, we expand the conversation to a variety of  complex yet critical topics including: Mirroring and counter mirroring...

In this episode we talk with Flo Williams, an elite rugby player both for premiership clubs (currently Wasps) & internationally capped with Wales, as well as the Women's Sports Lead with MATTA, a marketing sports agency. With Flo we discussed her journey as a female sportswoman in a traditionally male sport like rugby, the challenges she faces but also the amazing opportunities that come...

This episode is packed with incredible knowledge, information, and insights on gender inclusion.  Kristen, Vice-Chair at European Women on Boards and Former Chief DEI Officer at Barilla, shares her experience as a woman in STEM as well as a champion for gender inclusion.  Kristen talks about some horror stories women face in a highly man-dominated field like STEM, like being asked to take addition...

In this episode, Georges shares his insights into supporting a more inclusive society; Georges talks about his experience as a father, as a CEO, and as an entrepreneur who works in a traditionally male-dominated industry such as the Fintech area. Covering topics from the role of AI in gender equalit  to unconscious  bias, from self confidence to promotions at work, Georges provides practical tips...

In this episode, we talk with Brian Ballantyne, co-founder of Men for Inclusion and author of the book 'Confessions of a working father'. Brian explains how the idea of Men for Inclusion came about and his personal journey from being a female ally to becoming actively involved in gender inclusion. With him, we discuss the challenges that men might face in recognising the disparities that...

In this episode, Sara Kaiser, Program Director at Luxembourg Tech School, shares her experience of working with the next generation and the challenges - and possible solutions/steps -  to attract and retain more girls in STEM courses. A few key points include gender stereotypes and most importantly the stereotype threat -> the risk of confirming negative stereotypes that creates high cognitive...

With his incredibly vast experience in recruitment, in this episode Darren covers some very critical aspects of gender inclusion in business: The critical role of men in supporting gender equality The broken rung number 1: at the start of the career -> why do the entry levels have a similar number of women and men but already the first step of the carer progression sees more men than women bein...

"He has a natural authority..." " He hit the ball with authority" "He was an authority on the stock market" These are the examples that you will find if you Google the meaning of authority. None of the examples you will find use the pronoun She. This is the premise for the incredible book "The Authority Gap, why women are still taken much less seriously than men&...

We often hear that one of the main challenges that women face when climbing their career ladder is the lack of self-confidence. Denise Voss shares a very interesting point: women are not born without confidence, somehow along the journey, we become less confident. Denise is Chairwoman of LuxFlag, an independent and international organisation that promotes the raising of capital for sustainable inv...

In this Episode Mira, a Transformational and Clarity Coach to Leaders shares with us some of the main challenges that leaders and particularly female leaders face: 1. Leadership is an amplifier: leadership is about being exposed and being out of our comfort zone, which amplifies weaknesses and fears. 2. Leadership is therefore an inner game, once you master your inner challenges, tackling the exte...

In this episode, Peta shares her journey from employee to trailing spouse to freelancer. How to go back to work after a break? The world goes on, what can we bring to a new employer? Self-doubts are very common amongst women who have left the corporate world, whatever the reason. And yet managing an overseas relocation and/ or managing a young family, and /or looking after family members requires...

In this episode, we talk with Kate Webber, lead product manager at Northern Trust and the founder of the award-winning network WiAS (Women in Asset Servicing).    As Kate started progressing in her career she noticed that the number of women in the higher ranks of organisations was significantly dropping. Finding herself increasingly as the only woman in the room, Kate decided that something had t...

Ai Ching, founder and CEO of Piktochart walks us through her entrepreneurial journey.  From bootstrapping to organic growth, from deliberate talent hiring to TikTok all the way to ensuring that you define your niche area to protect your business from bigger, richer and more aggressive competitors, this episode is not to be missed! Approachable, genuine and business acute, Ching is the kind of entr...

In this episode Rachel, a talented professional coach and mentor, shares with us some key elements that start-ups and business owners should address to ensure sustainable growth for their business. Some of the areas we covered in the interview include: The importance of defining a vision The difference between long term and short term vision  What makes a good goal How to stay on track and how to...

Often the obstacles we face come from the outside world. But what happens when they come from inside ourselves? Fran, a "recovering CEO", successful entrepreneur and an incredible mentor, talks us through the challenges of recognising and addressing the impostor syndrome, as well as the cost that this struggle has on individuals as well as enterprises. If you are feeling that scary tinkl...

In this episode, our very special guest, Kat Luckock, a Social Enterprise Coach and founder of Share Impact, tackles some of the most challenging topics for social entrepreneurs: profit, pricing and sales. As social enterprises are born as a way to address social and societal issues, there is often pressure on social entrepreneurs when it comes to recognising the importance of making a profit as t...

In this episode Hayley shares her experience in transitioning from a good corporate job to her dream freelancing  career. This is not an easy  kind of journey and Hayley shares the fears she had at the start, as well as her biggest motivators. Now an established freelancer, Hayley also shares important insights on how to get started, how to find the first clients, what are the biggest perks of her...

In this episode Jon, a young, bright, innovative brand expert, walks us through some of the best practices, as well as the perils, of logo design. From working on the strategy that defines a business visual identity, to the different typologies of logos, Jon  shares incredibly useful and practical insights for start-ups businesses and businesses working on their re-brand. Find out more about Jon&a...

In this episode Mel tackles a quite untouched and certainly challenging angle of D&I: neuro-diversity. We speak about some of the hurdles as well as the perks of welcoming and supporting neuro-divers talent. What can be seen as an obstacle in the end can turn up to be your team's winning strategy! We are so grateful to Mel for sharing her expertise, you can find out more about her work he...

In this episode, I share 3 business mistakes I made since turning my company into a social enterprise and what I learn from them. Unfortunately I had to learn the lesson the hard way: a client not paying their bills, a prospect taking the whole programme I designed for her and getting a cheaper supplier to implement it, and a business partner cutting me out of the very same project I called them f...

In this episode we talk with a brand veteran: With decades working on brand strategy, Kevin guides us through a journey of understanding, building and delivering a strong brand promise for business success. If you are a start-up or an established business owner willing to grow your business, this is the episode for you. Find out more about Kevin and his business here: https://www.boardwalkhq.com/