KnowThyBrand

In this episode,  Danielle Di Martino, CEO and chief strategist at QI Research, delves into the critical importance of financial literacy and inclusion.  Drawing from her own journey, Danielle highlights the underrepresentation of women in finance and stresses the necessity of empowering them through financial education. Topics covered in this episode:  Importance of financial literacy and inclusi...

At the heart of every organization lies the human element—their values, aspirations, and stories. It is in embracing and nurturing this humanity that true leadership and organizational excellence emerge. In this episode of KnowThyBrand, Pascal Viscor, an entrepreneur, storyteller, and strategist, shares his insights into the significance of purpose and vision for companies. The conversation covere...

Ever wondered how many business cards you've handed out recently? For most, it's a fleeting exchange, a mere formality in the whirlwind of networking. But for Martine Bosch, founder of Ecofluent, each business card is a statement—an embodiment of sustainability, innovation, and the power of conscious consumption. In a world where disposable culture reigns supreme, Martine's approach...

“From a very young age, girls are often taught to diminish our skills. You don't want to take too much credit, and you don't want to be too assertive, but at the same time, you have to be confident. But you can't be self promoting. So, don't promote yourself too much, but at the same time, be assertive and have leadership traits.” These are the words that my most recent guest o...

In a recent podcast episode, I had the honor to sit down with the former Minister of Finance and current Minister of Defence, Minister for Mobility and Public Works and Minister for Gender Equality and Diversity in Luxembourg, Yuriko Backes.  We started our conversation by discussing a transformative initiative that marked a significant milestone in the pursuit of gender equality—the Luxembourg Wo...

Amidst the prevailing gender disparities in today's society, one might wonder if reconciliation between the genders is even possible. Enter William Keepin and Cynthia Brix, the authors of the book "Gender Equity and Reconciliation." Their interesting work offers a different perspective on fostering harmony and understanding between men and women, paving the way for a brighter future...

In an era where businesses often prioritise profit above all else, Johnny Pawlik, the driving force behind Mantra Media, emerges as a beacon of hope for those seeking a more ethical approach to marketing and entrepreneurship. With a compelling story and a philosophy that transcends the ordinary, Johnny embodies a commitment to ethical values in business that inspires many. In fact, Forbes has best...

In an era where gender equality is a pressing global concern, Daniele stands at the forefront of challenging traditional norms and advocating for change. Daniele Fiandaca, the visionary founder of Token Man Consulting, is an expert in the field of inclusion and diversity. His insights on the pivotal role of men in the gender equality movement, as well as the obstacles they face, provide a fresh pe...

In the world of art, where creativity knows no bounds, lies a visionary with a passion for positive change. Patrizia Luchetta, an Italian name with an unwavering determination, is the driving force behind an inspiring non-profit organization called Charlotte in Red . This remarkable initiative aims to address gender inequality in the art world while promoting sustainability through the captivating...

Today, we have a special treat for you as we dive into the world of personal branding from a different angle with the incredible Sandy Grisby , a multi-talented photographer, and personal branding expert.  In our efforts to develop our personal brand, we must acknowledge that we live in a world where image and perception matter. And like with work on our brand strategy, also with our image it&apos...

In a world often filled with negativity, there are individuals and organizations working tirelessly to make a difference and create a better, more inclusive world. In our latest podcast episode, we had the honor of meeting Emanuele Santi, the visionary founder of " Riding the Rainbow ," and Lena Shevchenko, a Ukrainian mother living in Luxembourg, who discussed their project's journ...

In this podcast conversation, we had the pleasure of chatting with Hope, a remarkable woman who took a leap of faith and transformed her career from being a traditional yoga teacher to establishing her very own successful business called "Mother Trucker Yoga”.  We dug deep into her journey, exploring the challenges she faced and the incredible decision-making process that led her to discover...

In this episode, we talk with Maria Elo, an associate professor at the University of Southern Denmark and an immigration fellow at the Institute of Migration. Drawing from her academic expertise and personal experiences, Maria sheds light on the challenges encountered by spousal migrants and provides insights into this crucial topic. With a particular focus on women, Maria also highlights the alar...

This episode is dedicated to Iran and the people who are protesting after the killing of Mahsa Amini. While most news outlets have long stopped covering what is happening in Iran after the initial wave of protests started in September, the reality is that people in Iran are still challenging the Government. In this episode, we talk with Nahid Mohammadi and Shabnam Sabzehi, two brave women who left...

In this episode, we talk with Cornelia Lucey, a Leadership psychologist and business owner. Cornelia shares with us what ‘Positive Leadership’ is and how it integrates what we know from the leadership field in what creates the most effective leaders, with what we know from the science of positive psychology to offer us an integrated model of leadership that brings the best in wellbeing and perform...

In this episode, we have a very special guest: Neve Swart, an 8 years old girl who, despite her young age, is already raising money for children in Africa. Neve is from South Africa and has been living in Luxembourg since January 2021.  Recently, she realised that she had a skill and a passion for doing nails and other beauty treatments and started treating her much delighted mother. Others starte...

In this very special and moving episode, we speak with 3 women from Ukraine: Iryna Volnytska, Nataly Veremeeva, and Valeriia Kotsur. Iryna and Nataly live and work in a country at war and share with us how this has changed their life but also how this war is affecting men and women differently and how Ukraine is, despite it all, still pushing its Tech agenda with the women taking center stage. Val...

In this episode, we talk with Kate Monserrate, co-founder and director of Simplify Consulting. Kate, together with her business partner Carl and their team decided to invest substantial resources, in terms of financial, personnel, and time resources, to create a seriously impressive whitepaper on a  topic that could make us wonder: gender equality. What does gender equality have to do with financi...

In this episode we talk with Mari Vasan,  CEO, Entrepreneur, Professional Hypnotist, Women´s Transformational Life Coach, and Founder of MindGift.org. But that's not all! Mary is a former Wall Street senior executive and Managing Director of US Equity Research who by her full will decided to walk away from a career that, in her own words, defined her exclusively by her job title and salary, t...

"You too are a brand. Whether you know it or not. Whether you like it or not". Mark eckō, founder and chief creative officer of marc eckō enterprises In this episode, we discover what personal branding is, and what it is not. Why you should care about it and how you can develop a strong personal brand to support your career. The main takeaways are: - Personal branding is about optimising...

In this episode, we host an old friend of our podcast, Felicity Hassan. Not only Felicity is the found of The Find, a recruitment agency the focus on diverse recruiting, but she is also the co-author with Suki Sandhu of an incredibly inspiring book called 'How To Get Your Act Together: A Judgement-Free Guide to Diversity and Inclusion for Straight White Men' As the name implies, the book...

Today, Amy Anthony runs her private practice called NYC Aromatica and is the New York State representative for the Alliance of International Aromatherapists. But this has not been always her life. Amy used to have a corporate career and it was her love and knowledge of plants that became a bridge between her corporate past and her entrepreneurial future. In this episode, we discuss with Amy about:...

In this episode, we have the absolute honor and pleasure of hosting H.E. Fleur Thomas, His Majesty's ambassador to the Grand Duchy of Luxembourg. Despite the very important (and long!) job title, H.E. Thomas candidly opens up about her professional experiences and how she has found herself in several mostly male-dominated jobs. With a very practical approach and a quick-wit and a spontaneous...

In this episode, we talk with Annette Allen, Development Team Leader at WellData, an IT company based in the UK. Annette shares her journey to starting a career in IT, the challenges she has faced as well as the opportunities that working in IT brought to her. We discuss the societal pressure put on girls when they consider a career in STEM, how this translates into low numbers of women in tech, a...

In this episode, we talk with Lisa Burke, the famous broadcaster, inspiring woman, and mum of 2 teenagers. During our conversation, Lisa tackles a very true, but often untold, part of the amazing journey of being a mother:  the toll it can take on your career. We all wish that we can have it all, a family, kids, career, healthy diet, time for the gym, time for friends, and even a hobby perhaps.  T...