Known for Something

Summary: In this episode, Ed Troxell discusses the significance of content creation and consistency in messaging across various platforms. He emphasizes the importance of streamlining content production to enhance efficiency and engagement, particularly through social media and email marketing. Ed shares his personal journey in content creation and encourages listeners to seek support in their bus...

Summary: In this episode, Ed Troxell discusses the significant shift in how professionals, particularly those reliant on referrals, must adapt their marketing strategies to thrive in a trust-based marketplace. He emphasizes the importance of being proactive in marketing efforts and introduces a simple yet effective equation: content plus conversations equals conversions. By focusing on creating va...

If you’ve built a strong business on referrals, reputation, and being excellent at what you do… this episode might feel uncomfortably accurate. Because here’s the question: What are you known for — and is it still serving you? In this kickoff episode, Ed introduces the core idea behind the show: You can be known… and still be stuck. Sometimes what built your business is the very thing now capping...

Known For Something is a podcast for service professionals who are great at what they do — but not yet clearly known for it. If you’ve built a strong reputation, get steady referrals, and are respected in your work, but still feel like your growth, visibility, or authority hasn’t caught up (and maybe those referrals are slowing down), this show is for you. Each episode explores one core question:...