Erin Braford

Known For: A show by Dreamboat

Business EN ↓ 5 episodes

You’ve built a boutique consulting firm with a small, mighty team and a real track record. Until now, your network and hustle have been enough—but you’re starting to outgrow word-of-mouth, and you can feel it. Known For is for founder-led firms stretching to, or past, the million-dollar mark—who are ready to build a firm reputation that doesn’t depend on you—the founder—being in every room. You’re ready to be the obvious choice in your segment, to stop fielding the wrong conversations, and to confidently pass on misaligned opportunities without second-guessing the decision This isn’t about tur...

Author

Erin Braford

Episodes

Making It More True 11.06.2026 12:15

“We need more leads” often points to the wrong problem. Erin explains what to focus on instead. Most new client conversations Erin has start the same way: we need more leads. Her argument is that it’s usually pointing at the wrong problem. What is in your pipeline today reflects decisions made six to eighteen months ago. If you don’t love what’s coming up, the work is getting intentional about wha...

Scalable Talking Points: What Messaging Strategy Means in Practice 07.05.2026 10:05

A cleaner way to think about messaging strategy, and why your whole team needs to be in on it. When a fellow marketer challenged Erin to describe messaging without the jargon, one phrase came out of it: scalable talking points. Erin breaks down what that means in practice. Talking points are the core ideas that anchor every sales conversation: who you are, what you do, who you serve, what makes yo...

Why It’s Hard to Talk About What You Do 07.05.2026 15:18

Four reasons consultants fumble when it matters most, and the one fix that cuts through all of them. You’re a pro. You know your work. So why does it feel like a stumble when a prospect turns to you and says, “Tell me exactly how we’d work together”? Erin Braford walks through four reasons consultants get stuck in those moments: the curse of knowledge, first-time buyers who have no mental model fo...

Say It a Thousand Ways: Positioning, Messaging, and Copywriting Defined 07.05.2026 13:15

Most consultants start at copywriting and work backward. Erin explains why that makes everything harder. If you’ve ever struggled to describe what you do, or found yourself rewriting the same bio for the hundredth time, this episode is for you. Erin Braford starts with a simple question: what do positioning, messaging, and copywriting mean, and how do they connect? She walks through each term and...

Know For Season 1: COMING SOON! 16.04.2026 1:50

Known For is for founder-led consulting firms ready to outgrow word of mouth. Hosted by Erin Braford, founder of Dreamboat, this podcast is for boutique firms stretching to or past the million-dollar mark who want to build a reputation that doesn't depend on the founder being in every room. Each episode brings real stories and practical conversations from Erin's own work with consulting firms, alo...