Knowledge at Wharton

The event was a contest designed to highlight the ways that advanced marketing science can improve the bottom line. The place was the recent Practice and Impact of Marketing Science 2007 conference held at Wharton. And the winner was the National Academies Press (NAP) the book-publishing arm of the National Academy of Sciences which presented information on how marketing research had helped it rea...

On November 6 Facebook outlined a strategy to integrate more targeted advertising into its popular social networking website. Facebook CEO Mark Zuckerberg saw the new initiative as an opportunity for users to refer products to each other and allow friends to share information as they shopped online and visited other websites. The system called Beacon was also intended to lead to more relevant -- a...

Anyone who has popped open a bottle of wine will agree with George Taber that it is one of the few sounds in the world that brings true joy to the listener. But if the opponents of cork have their way that sound might disappear as Taber a veteran business journalist and author explains in his new book To Cork or Not to Cork: Tradition Romance Science and the Battle for the Wine Bottle (Scribner)....

McDonald’s operates the biggest restaurant chain in France. The company’s franchisees are French as are their employees and they also source their supplies from France. And yet most people in that country regard McDonald’s as an American firm that is undermining the French way of life. That is a good example of how the question of corporate identity has become complex and confused today because of...

Almost every day a new twist seems to appear in the subprime crisis drama. This week the investment arm of the government of Abu Dhabi announced an infusion of $7.5 billion to acquire a 4.9% stake in Citigroup which has been slammed by enormous losses in the credit market. The announcement came on the heels of a report from Bank of America that the subprime mess is about to get messier as interest...

On November 19 Amazon.com CEO Jeff Bezos announced the launch of an e-book device called Kindle. It weighs 10.3 ounces costs $399 and can be used without a computer offering instead a free high-speed wireless data network from Sprint. Users can download books in less than 60 seconds as well as newspapers magazines and blogs (for a fee). The device uses an eye-friendly screen and lets readers incre...

Not long ago a global corporation decided it wanted to help children in the southern African nation of Namibia -- and so it spent millions to donate scores of new computers and television sets for the classrooms in a particular region of the country. They should have talked to someone like Jonathan Johnnidis first. The rural aid worker had information the large corporate benefactor apparently did...

Meet the new consumers of the new media age. They want things to be better faster cheaper and even more important free according to AOL vice chairman emeritus Ted Leonsis who is considered an Internet pioneer and whose business portfolio over the years includes an impressive array of online companies. ”We’re living in a world where consumers have taken control of everything ” he noted. Leonsis a k...

On October 4 Microsoft launched HealthVault a free web-based service that allows users to store their medical records online and eventually share them with doctors. On October 17 an executive at Google noted the company’s interest in health information services. And on November 19 23andMe announced a program that will allow consumers to pay $999 for the privilege of exploring their own genomes. Th...

The recent departures of two chief executives -- Stanley O’Neal of Merrill Lynch and Charles Prince of Citigroup -- in the wake of major financial losses at their firms have focused renewed attention on the issue of succession planning. Published reports speculated that both positions would be filled by outside candidates and on November 14 Merrill Lynch announced that it had chosen John Thain CEO...

When it comes to shopping women are from Nordstrom’s and men are from Sears. Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. For men shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible according to a new study by Wharton’s Jay H. Baker Retail Initiative and the Verde Group a Toro...

At a time when many barriers to global trade have fallen countries all over the world are taking steps to harmonize their accounting standards and develop a truly global language of business. Under the lead of the International Accounting Standards Board (IASB) more than 100 countries have either implemented International Financial Reporting Standards (IFRS) or plan to do so. Yet while proponents...

At the end of October the Federal Reserve gave the financial markets just what they had been asking for: a 0.25% cut in the federal funds rate. But in early November stocks plunged and the dollar hit a new low. Applause turned into hand-wringing -- then back to applause as the markets rebounded in the middle of the month. Why can’t the experts make up their minds? Is the outlook good or bad? Accor...

When Merrill Lynch reported solid second-quarter earnings last July chairman and CEO Stan O’Neal sent employees a memo boasting about the firm’s risk management prowess. Only three months later Merrill Lynch took its historic $8.4 billion write-down for losses in mortgage-related securities with Citigroup and others soon reporting unprecedented credit losses as well. If the capital markets are mod...

Turn on the Internet pick up your telephone or cell phone read a newspaper or watch television: No matter what the communication vehicle is polls and the reporting of poll results are ubiquitous. Yet how accurate are polls? Can they be manipulated? How do the Internet and the proliferation of cell phone users affect both marketing and political polls? And which polls are the most reliable? Knowled...

For nearly two decades consulting firms technology companies R&D-driven corporations and other knowledge-intensive organizations have made significant investments in ”knowledge management” initiatives. These initiatives are intended to facilitate the capture and transfer of company expertise as a way to spur learning and innovation. But research by Wharton management professor Martine Haas and...

”One thing that makes my heart beat is the smell of drywall ” says Pastor T.L. Rogers whose Maryland-based congregation once turned a strip mall into a church complex. Having completed that renovation his church is now thinking about even bigger projects. But for Rogers whose advanced degree is in Bible studies meeting with bank executives can be a challenge. ”Finance is a whole different language...

In a span of four days earlier this month Google launched an initiative to enable social networking tools to work across dozens of web sites and rounded up 33 partners to develop software to power a new generation of cell phones. While these efforts illustrate Google’s determination to keep expanding its territory they also increase the challenges faced by the $200 billion company. And they pose a...

When Wal-Mart starts its holiday markdowns three weeks before Thanksgiving you know it will be a tough Christmas season. The Arkansas-based discount chain a bellwether for U.S. retailing usually holds off on its ”door buster” sales until the day after Thanksgiving traditionally the year’s busiest shopping day. This year Wal-Mart decided that it couldn’t afford to wait. No wonder say scholars at th...

According to Larry Huston managing partner of consulting firm 4INNO future competitive advantage will depend on ”innovation networks” -- individuals and organizations outside a company that can help it solve problems and find new ideas for creating growth. A senior fellow at Wharton’s Mack Center for Technological Innovation Huston was vice president of knowledge and innovation for many years at P...

It’s been a busy few weeks for Adobe Systems Microsoft and Google. All three have announced plans or new technologies that will address the latest vision of software’s future -- one that combines the features of web-based applications with desktop software to create a hybrid model offering the best of both worlds. Indeed the question today is not so much whether this desktop/webtop model will be a...

When Thomas Friedman wrote his popular book The World Is Flat one of its central arguments was that geography might soon become history. The proliferation of information technology and telecommunications networks has integrated the world in ways that were unimaginable in the past -- and this has transformed how companies produce and distribute products and services. One result of this transformati...

For marketers the Internet changes everything -- and nothing at all. For example it enables companies to instantly reach consumers in different countries and economically tailor messages to them based on demographics buying habits and other information. Yet it doesn’t free these companies from the constant challenge of building distinct durable brands. At the 2007 Wharton Marketing Conference part...

Entrepreneurs love to grumble about the roadblocks and delays created by bureaucrats. Government officials they say are slow bumbling and concerned only about sticking to the rules and clocking out at 4:55 p.m. But in a study of global entrepreneurship Raffi Amit and Mauro Guillen both Wharton management professors have found that a simple if smart bureaucratic initiative mattered critically in de...

Oil is marching toward $100 a barrel largely due to China’s boom. Demand for ethanol is pushing corn prices up. Soybean prices are rising because so many bean fields have been switched to corn. In short prices of commodities worldwide are soaring making for frenzied action in commodities futures markets. New research by Wharton finance professor Gary Gorton and two colleagues shows how spot and fu...