KLIMB
KLIMB Podcast
KLIMB is a branding and digital agency helping ambitious brands stand out and scale. On this channel, we dive into brand marketing, design, tech, and creativity with the people shaping the most inspiring brands in the industry. Expect candid conversations with CMOs, founders, and brand leaders, behind-the-scenes looks at our work, and actionable insights to build a brand that actually matters. Subscribe if you're ready to grow your brand differently. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Episodes
De Malt à Brevo : leçons sur le branding et la créativité, avec Rémi Grousset 09.07.2026 58:33
Branding, intelligence artificielle et culture du feedback design : dans cet épisode du KLIMB Podcast, nous recevons Rémi Grousset, Head of Brand chez Brevo (ex-Malt), pour un échange riche sur la construction de marque en environnement de forte croissance. Rémi revient sur son parcours singulier : des études en vente à Poitiers et Bordeaux, jusqu'à un master en design à Chicago, en passant par un...
From Apple to Netflix: lessons on storytelling and creative leadership 19.12.2025 46:49
In this episode of the KLIMB Podcast, we meet Samira Musa, Creative Executive at Netflix, who has worked across some of the most dynamic industries — from fashion and Apple to film and streaming. Samira shares her unique journey from retail leadership at Apple to producing and commissioning shows at Netflix. She talks about the art and process of storytelling, how to balance creativity with execut...
Brand, Trust & VC: how Keji Mustapha (CMO Partech) rewrites venture marketing | KLIMB Podcast 11.12.2025 59:24
This episode explores a different side of venture capital — one built on trust, long-term relationships and the power of brand. Keji Mustapha, CMO at Partech and one of Europe’s most respected voices in VC, shares her journey from early operator roles to leading brand, community and strategic communications at a multi-stage investment firm. She explains why venture marketing cannot be approached l...
How to build marketing that actually works – with the CMO of Lemlist | KLIMB Podcast 08.12.2025 58:21
This episode dives into what it really takes to build marketing that works in 2025 — marketing that creates demand, builds trust, and compounds over time. Domitille de Saint-Exupéry, CMO at Lemlist, shares her journey from launching a DIY startup on YouTube to leading marketing at one of Europe’s fastest-growing outbound platforms. She explains how these early experiences shaped her conviction for...
Generalists Are Back. Here Is Why w/ Kevin Branscum from Typeform | KLIMB Podcast 02.12.2025 57:04
This episode explores how brand, content and creative operations come together inside a fast-moving SaaS company. Kevin Branscum, Senior Director of Brand Marketing at Typeform, shares his unconventional journey from fashion and luxury marketing to leading brand, creative and content teams in the tech world. He reflects on early agency work, the discipline gained from project management, and how t...
Back stories from a Global Marketing Leader (North Face, Oakley, Canada Goose...) 30.10.2025 53:12
In this episode of the KLIMB Podcast, we sit down with Hugues-Yo , a marketing leader who has worked with iconic brands like The North Face, Vans, Geox, Oakley, and Canada Goose . From retail marketing to brand transformation, Hugues shares two decades of experience leading global teams and helping companies shift from wholesale to D2C. He explains how to build authentic retail experiences, why cr...
From Mailchimp to Zapier: lessons on brand systems and creative leadership 23.10.2025 1:06:39
In this episode of the KLIMB Podcast, we sit down with Joe Montefusco, Brand Design Lead at Zapier (ex-Mailchimp), to explore what it really takes to build a lasting, scalable brand system. From his early days designing for small agencies to leading brand identity work at Mailchimp and Zapier, Joe shares how great brands are built — not just designed. We talk about creative leadership, the value o...
Mastering design feedback – with Jonathan Quaade | KLIMB Podcast 11.09.2025 52:24
What happens when you go from Pentagram to a product startup? In this episode, Jonathan Quaade shares his journey from design school to agencies, to becoming the founding designer at Workflow. We talk about design, sure—but also about context, feedback, systems, team culture, and why Workflow wants to become the OS for creative teams. We cover: – How Pentagram operates from the inside – What he le...
What it means to build brand & content in B2B – with Bernardo Lemgruber (Pigment) | KLIMB Podcast 25.08.2025 46:04
Bernardo Lemgruber is Head of Content & Creative at Pigment, the planning platform powering better decisions at scale for companies like Klarna, Figma, and Airtable. In this episode, Bernardo shares how he built content and brand teams inside high-growth B2B companies—and why creativity, trust, and emotional connection are just as critical in enterprise. We discuss how to scale storytelling wi...
Designing the most Lovable product w/ Nad Chishtie, Founding Designer at Lovable | KLIMB Podcast 04.08.2025 24:52
Nad Chishtie is the founding designer at Lovable, an AI-first product that enables anyone to build software—no coding required. In this episode, Nad shares how Lovable was built (and rebuilt), what it means to be a “founding designer,” and why the team prioritizes generalists over specialists. We discuss designing for AI acceleration, building with user feedback at scale, and how a small team can...
What it takes to build a global Fintech Brand – with Gareth Morgan (Revolut) | KLIMB Podcast 24.07.2025 51:47
Gareth Morgan, Head of Global Brand at Revolut, joins us to talk about what it really takes to shape a world-class brand from the inside. From design studios in Manchester and London to building and managing a 40+ designer team at Revolut, Gareth shares his unique journey—how he transitioned from agency life, how the Revolut brand matured in 2024, and how they launched a physical ATM experience th...
Rencontre avec Sébastien Navizet, ex-Creative Director chez Algolia | KLIMB Podcast 08.07.2025 52:56
Qu’est-ce que ça fait de construire la brand d’une scale-up B2B de 40 à 800 personnes ? Dans cet épisode, je reçois Sébastien Navizet , ex-Creative Director chez Algolia, aujourd’hui freelance en brand design. On revient sur 15 ans de design, de Photoshop 7 aux design systems globaux. On explore : – Comment il est passé des agences pub à la tech – Pourquoi il a (déjà) mené deux rebrandings chez Al...
Making Notion Unforgettable w/ Yann Petretti, Marketing Lead EMEA @ Notion | KLIMB Podcast 19.06.2025 1:01:08
What’s it like to lead marketing at one of the most beloved tools in tech? In this episode, I sit down with Yann, Marketing Programs Lead at Notion, to dive into his unconventional path from customer support to leading programs across EMEA. We explore: – How he got the job at Notion – What makes Notion’s company culture so unique – Why community-led growth only works if you actually help people su...
Design at scale with Didier Hilhorst, VP Design @ Qonto, ex-Uber | KLIMB Podcast 26.05.2025 1:05:46
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Mascots in Insurance? How Alan Breaks the Mold – with Stef Hamerlinck | KLIMB Podcast 19.05.2025 56:39
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Réussir en tant que Founding Designer avec Thomas Cochet (Hyperline) | KLIMB Podcast 12.05.2025 1:33:00
Hosted on Ausha. See ausha.co/privacy-policy for more information.
"Le marketing est l'affaire de tous" - Clément Rog (PayFit, Shine, Slite, Pennylane) | KLIMB Podcast 28.04.2025 46:32
Dans cet épisode du KLIMB Podcast, Clément Rog (ex-PayFit, Shine, Slite, aujourd'hui chez Pennylane) partage son parcours et sa vision du marketing. On parle du rôle de chacun dans la construction d'une marque, du syndrome de l'imposteur, de l'impact de l'IA sur le marketing, et de l'importance stratégique du site web aujourd'hui. Hosted on Ausha. See ausha.co/privacy-policy for more information.
The secret to scaling brands with Stephanie Bowker (Spendesk, Defacto, Gusto) | KLIMB Podcast 25.04.2025 36:08
In this episode, Michael sits down with Stephanie Bowker, CMO at Defacto and former marketing leader at Spendesk. Together, they dive deep into what it really takes to build and scale powerful B2B brands. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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