Kiss My Aesthetic Podcast

How did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode!   Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday boxes, which were carefully curated to celebrate...

If you're a freelancer and feel discouraged by a lack of work: this episode is required listening!   Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether yo...

In today's episode, Michelle is joined by money expert Shay Bacani. Together, they dive into the world of financial fitness, and Shay shares valuable insights on managing your business finances effectively. From the significance of setting up proper bank accounts to pricing services and navigating the world of AI, you'll be ready to start navigating this ever-changing financial landscape.   Shay B...

It's finally here! You've been asking for this episode since the MKW Creative Co. team had their brand photo/video shoot back in April.   In today's solo episode, Michelle covers all the planning she did to prepare for the shoot to create a unique and evergreen library for content planning. You'll hear everything that went into the pitch deck and things to consider, from specific shots to capturin...

With Twitter, or X, slowly falling off people's radars, Threads has swept in and brought life to social media again!   But how do you approach it as a business owner? 🤔   In today's episode, we welcome marketing expert Ashli Pollard back to the podcast! Ashli tackles the latest thing in social, Threads, and how to use it as part of your brand's personality (hint: your brand does NOT need to be co...

Hot tips for Canva AND Pinterest packed into one bite-sized episode? 🤯   From creation to lead-gen and pivoting your business with the rise of new technology, Brodi-Rose dives into the value of Canva in the world of accessibility and convenience, plus why Pinterest shouldn't be falling off the radar of service-based business owners.   Bro is the Creative Director of Brodi-Rose Creative Co, a desi...

Today we have the special treat of hearing from MKW Creative Co's fantastic video editor, Josefina!   In today's episode, Josefina shares the best practices for creating brand videos—from voiceovers to recording and editing. Plus, don't miss out on tips for recording content to send to your video editor to elevate your brand. If you're our client or interested in working with us, you won't want to...

We should be charging for the content in this episode, but it's so good that we had to share it with y'all!   Have you ever tried writing a pitch for brand partnerships and only heard crickets? We hear you, it is definitely not easy work, BUT we have something that might lighten the load.   In today's episode, Michelle shares how she pitched to sponsors for her 30th birthday and recent team retrea...

AI is not coming for your job!   On the contrary, being an early adopter of AI technology can be a unique selling point that accelerates your business (yes, we're also looking at you, copywriters!)   In today's episode, Michelle talks with branding and AI expert Lauren deVane about using AI as a creative tool and leveraging it to stay ahead.   Lauren deVane is the founder of The Bemused Studio, wh...

Are you a solopreneur or freelancer looking to make the jump to agency owner or hiring your first employee?   Then you'll want to tune into this week's episode!   Michelle interviews Adelaide Matte of AMD Creative Co, who hired her first employee in the first six months (!!!) of her business. From client relationships to team-building to the creative branding process, this episode is packed with i...

Have you ever wondered what artisanal cheese even is and what's so special about it?   On today's exciting episode, you'll learn all about that (and more!) with the head cheesemaker of Rockhill Creamery, Sara Hunt! She'll take you through the cheese-making process, distinguishing the different types of cheese, and why cheese-making is as much of an art as it is a science. This episode will entice...

You asked, and we're delivering! This solo podcast episode is all about branding a podcast.   This is something we've been doing a lot here at MKW Creative Co., and we're so excited to share with you our process. Whether you're a brand designer or a business owner looking to start a podcast, this episode will give you insights on why branding a podcast is crucial in creating a brag-worthy podcast....

Can you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!)   Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn that around for you and entice you to hit "add t...

We're so excited to welcome Natalie back to the podcast!   If you've been struggling to create a brand that's an authentic representation of yourself, you'll want to tune in.   In today's episode, Natalie dives into her creative process, trusting her intuition and staying in her own creative lane. She shares where she pulls inspiration from and why solely creating trendy content/products isn't wha...

Are you a business owner who shies away from sharing your process online?   Do you sometimes underestimate what you bring to the table?   This episode is for you! Today Michelle is joined by Emma McGoldrick of ESM Creative. Together, they discuss why showing up online is valuable for creating community (even in quirky, not-so-polished ways) and why it's one of the most powerful tools you can have....

Have you recently filled out our contact form, or are you considering it?   Or are you a new brand designer who wishes there was a blueprint for creating a smooth process?   If you answered yes to either of those, this is the podcast episode for you!   In this solo episode, Michelle shares her team's process for their brand design services. She'll take you step-by-step so you know exactly what to...

Have you heard of the One Concept Method and wondered how to implement it to attract high-end clients?   Then this is the episode for you!   On today's episode, Michelle is joined by fellow brand designer Hayley Fedders to dive deep into this game-changing method to streamline your process. PLUS, learn more about positioning yourself as a creative expert and how tools like ChatGPT can work for you...

The content queen is here!   On this super informative and jam-packed episode, content strategist Amber Figlow takes us through the rollercoaster that is social media in 2023 and how to make your content work for you. Her realistic and transparent approach will inspire you to approach content creation with curiosity and freshness.   Amber Figlow is the owner of A Creative Co. As a Content Strategi...

Your favorite redhead is back!   On today's episode, Katharine joins us again to not only recap November's Savvy Giving by Design's Golf Classic, but she also dives into her passion for golf and the key components that go into planning a golf tournament. With nearly 20 tournaments under her belt, Katharine is the definition of an expert.   A management professional for over 14 years, Katharine mot...

On today's episode, Michelle is joined by artist Lindsey Cherek Waller. From capturing queer joy to the life of an artist both on and off social media, you won't want to miss this vibrant and heartwarming conversation.   Lindsey Cherek Waller (they/she) is a queer, non-binary artist who centers pleasure and joy. Through portraits and still life paintings, Lindsey envisions a future beyond binaries...

You asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business.   After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into th...

Reminder: YOU are your safest bet (in general, but especially your career!).   That is just one of the many pieces of wisdom that CEO & Business Strategist Anna Wojtowicz shares on today's podcast episode. From scorching hot takes about the world of social media to the slow and steady race of creating a legacy brand, Michelle and Anna cover a plethora of bases that you'll want to make sure you've...

"What's in a name?"   Well, we're here with expert brand & product namer Alex Koktsidis to answer just that!   On today's episode, Alex and Michelle dive into the importance of words—from how they sound to their connotations to even creating new words with your brand in mind.   Alex Koktsidis is a brand and product namer from Boston, Mass., with a background in journalism and copywriting and a dec...

Have you ever wondered how to approach comments on social media with more empathy? How do you avoid elevating your comment section and remain chill even when you get nasty replies?   We're so excited to welcome back Jo Johnson Overby on the Kiss My Aesthetic podcast as she gives her insights on these topics!   On today's sweet and inspiring episode, Jo shares how she has open dialogues with her au...

Welcome back to Season 3 of the Kiss My Aesthetic Podcast! 🥳   We're kicking off this season with an exceptional guest, Ashley Brinton of Hemsley Ventures!   In today's episode, Ashley takes us through her journey, starting at Crumbl and joining the exciting early beginnings of Hemsley Ventures. If you're a budding entrepreneur—you won't want to miss this informative and jam-packed episode!   Ash...