Kiss My Aesthetic Podcast

To celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whiskey & Lace and Unpacked with the Blinks podcasts to...

It's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the lon...

Ready to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everything with energy, you'll learn how to elevate your...

Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand.   Lauren Russett runs the marketing for online stati...

Get Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ------------------------- In today's episode, we cover the following: St...

Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you.   Amber Figlow is a Content Strategist,...

While Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should.   ------------------------- In today's episode, we cover the following: How you can predict design trends Trend #...

How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections.   They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build compan...

Get ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from your personal one and how AI can create aesthetics t...

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexit...

Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it...

Are you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen th...

Before you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is packed with practical advice and mindset shifts th...

Struggling to boost your business on social media?   Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have...

Stop self-diagnosing your business problems and start calling The Biz Doctor, Lauren Goldstein.   Today, Lauren shares how she works with businesses to overcome tech overwhelm, scale with style, and optimize team performance. From her diagnostic process to simplifying processes, Lauren's expertise will revolutionize how you approach your business.   Lauren Goldstein is the founder and CEO of the a...

Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask hold...

Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you!   ------------------------- In today's episode, we cover the following: The definition and importance of brand archi...

Can you believe it's only been two months since Lauren introduced us to Midjourney?!   In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compass...

Non-toxic lip gloss for kids. Starting from the ground up   Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and emp...

Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites.   Caitlyn is the owne...

Welcome back MKW Creative Co. web design partner, Georgia back on the podcast!   In today's episode, Georgia discusses the importance of branding and messaging strategies for creating a brag-worthy website. You'll learn about her design process and tips on bringing yours to the next level!   Georgia is a St. Louis-based website designer specializing in WordPress and Showit, and also offers VIP Day...

Founders: this one is for you!   Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales....

Please welcome MKW Creative Co's brilliant online business manager and operations and systems strategist, Cody Garner-Howe!   In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client...

Today we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing g...

Attention, tennis fans and newbies!   Get ready for the ultimate week of excitement, athleticism, and pure entertainment at this year's Cymbiotika San Diego Open. This episode is your one-stop-shop for all the info you need for the event and we're joined by Tournament Director, Ryan Redondo. Ryan shares what you can expect, their partnership with Cymbiotika, plus how the San Diego Open is communit...