Michelle Wintersteen
Kiss My Aesthetic Podcast
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast ene...
Author
Michelle Wintersteen
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
025 DesIGn Live - Dangers of Discounting with Liz Flemming 01.12.2020 36:19
Get bloom away by this week's interview with Liz, who teaches solopreneurs how to make marketing easy + fun using her 4-E Formula™ for organic marketing success so their businesses can bloom boldly long term. She does so through her signature online program + mentorship community, The Bloom Crew™. Michelle and Liz have talked about what most brands struggle with when crafting their offers, what it...
024 DesIGn Live - Rebranding and Real Estate Marketing with Alex Shalhout 24.11.2020 26:37
In today's episode, we have Alex Shalhout, a business strategist for real estate professionals. Up until now, she's been freelancing, and now she just launched her business officially. They've talked about what agents struggle with the most when it comes to branding, especially when you're moving past being a solo entrepreneur to having a team and how your rebrand has the potential to absolutely b...
023 Everything in my Brand Questionnaire 17.11.2020 19:31
Michelle goes into DETAIL about her Brand Questionnaire. You'll get her go-to Q's when starting with a new client! She shares the 5 pillars of her brand questionnaire and explains every question into each of them and, most importantly, WHY she asks them and why they're so important, and what kind of answer she's expecting to have to be able to do an excellent job as a designer. Learn why it's so i...
022 DesIGn Live - Secrets to Better Sales with Jessica Marx 10.11.2020 25:18
This week we have Jessica Marx, a powerhouse with over a decade of sales and executive leadership experience. She's able to take each goal and tie it to revenue growth. She streamlines processes, identifies areas of wasteful spend and motivates her clients to level up. They've talked about her hot take on doing work for exposure or friends and family for free and where to set some limits. The impo...
021 DesIGn Live - Swag that doesn't Suck with Andrea Pereira 03.11.2020 24:19
In today's episode, Michelle interviews Andrea Pereira from Rocket Science Branding. They curate, design, and deliver thoughtful and creative branded merchandise to help brands build their communities and achieve their goals. They've talked about when it's the right time to add promotional marketing into general brand awareness. The power and impact that can have when believing in the brand behind...
020 DesIGn Live - Impactful Influencing with Lissette Calviero 27.10.2020 33:40
In today's episode, we interview Lissette, an influencer marketing strategist, content creator, and business coach, focusing on helping influencers build a business from their social media presence. Her digital channels concentrate on money, business, and influencer marketing advice, with a pinch of lifestyle recommendations. They've talked about the biggest myths and misconceptions around growing...
019 Batch your Days - Week in the Life of a Brand Designer 20.10.2020 15:06
In this week's episode, Michelle shares exactly how she plans her week as a brand designer, the tools that she uses, and the best rhythm she's found work best for her and her business. How she went from not linking the idea of batching to loving it! She goes day by day of the week, sharing her schedule, why it's a good fit for her, and the type of work she does as a designer. She also shares a fe...
018 DesIGn Live - Podcasting 101 with Nikki Butler Media 13.10.2020 24:39
In this episode, we have Nikki Butler, the founder of Nikki Butler Media, where they help podcasters launch new podcasts and manage current ones. Their services range varies from pitching clients to podcasts, pre-launch consulting and marketing tactics, audio editing, and copywriting. They've talked about what you need to keep in mind when starting a podcast of your own, how to make the most impac...
017 DesIGn Live - Tapping Into Spirit with April Ray - Astre Astoundance 06.10.2020 24:09
In today's episode, we have April Ray, from Astré Astoundance. She offers mediumship services & tarot consultations for 60 min & 90 min sessions, providing deep insight of your past, present, and future. She also guides each client on what to avoid, current solutions, and pin pony areas that need healing. They've talked about the importance of letting your business grow, and that includes raising...
016 DesIGn Live - Bitches love Reading with Mackenzie Newcomb - Bad Bitch Book Club 29.09.2020 23:06
In this week's episode, Michelle talks with Mackenzie Newcomb from Bad Bitch Book Club, also an influencer marketing expert, and fashion blogger. Bad Bitch Book Club was born in 2018 from her passion for reading, now they're a much more complex organization with multiple weekly reading groups in addition to the official book of the month. They even meet on zoom to discuss! They've talked about wha...
015 Why Facebook Groups for your Brand 22.09.2020 15:42
In this week's episode, Michelle is sharing everything that you could possibly need to know about FB groups for your brand like why you should join them, what you could learn from them, how to grow your brand by participating in different FB groups or maybe even starting one on your own. She also explains the main differences between a FB group and a FB Page, its benefits, and what it means to be...
014 DesIGn Live - Creative Career Mindset with Elena Muslar 15.09.2020 30:29
In this week's episode, Michelle had the opportunity to interview Elena Muslar, a Career and Mindset Coach. She's coached thousands of emerging creative professionals through crushing their imposter syndrome, recovering from the draining side effects of occupational burnout, and overcoming the lingering sting of systemic oppression. They've talked about how it takes conscious action to create impa...
013 DesIGn Live - Social Media 101 with The Developing Professional 08.09.2020 40:03
In this new episode, Michelle interviewed Colleen Hawkins of The Developing Professional, where Colleen provides social media services, marketing tips, strategy, and overall processes and experiences. They've talked about the best tips on utilizing and finding hashtags for IG, repurpose your IG content into Tik Tok, and vice versa. They give actionable tips and ideas on reaching a bigger audience...
012 DesIGn Live - Instagram and Racial Injustice with Sol Studio 01.09.2020 24:31
In this week's episode, Michelle interviewed Natasha from Sol Studio Marketing, an Instagram creative studio with a focus on strategy and creative content. Natasha offers IG management, strategy, resources, courses, and speaking. They've talked about the importance of the use of color and brand recognition, the biggest pet peeves when it comes to Instagram management, the most significant myths sh...
011 Planning a Brand Photoshoot 25.08.2020 15:40
In this week's episode, Michelle gives tons of valuable and actionable tips to plan your brand photoshoot. She gives tips on how to find photographers in your area, what to look for before reaching out, and why it's important to pay a professional. She shares her step-by-step process to get the best results on how to come up with ideas and organize them, the essential things to take into considera...
010 DesIGn Live - Divine Feminine vs. Masculine Money Mindset with Alejandra Crisafulli 18.08.2020 27:48
In this week's episode, we have the fantastic Alejandra Crisafulli, an award-winning master coach, and speaker. Her biz is called the Baller Coach. She offers coaching for both life and business coaching to women entrepreneurs who are scaling to 7-8 figures. They've talked about the difference between the divine feminine and masculine energy when it comes to money mindset and how each of them has...
009 DesIGn Live - Theater Marketing, Social Media & Finding a Niche with Taylord Marketing 11.08.2020 30:16
In this episode, Michelle has the pleasure of interviewing Taylor Donaldson from Taylord Marketing & Management, LLC. Taylor offers a one-stop-shop for theatre professionals and small business owners. They've talked about how they started in the entrepreneurial business and launched their companies. How to approach new clients when you are just starting out. They've given their full opinion about...
008 DesIGn Live - How to Work with Brands with A Dash of Chels 04.08.2020 26:59
In today's episode, Michelle interviewed Chelsea from A Dash of Chels! She offers content creation and social media management for businesses and brands. They've talked about how we can utilize Instagram to become a better ally besides just the virtue-signaling posts, what we predict online business and influencer marketing would be in 1, 3 and 5 years from now, tips on staying creative when thin...
007 Defining your Brand Identity 28.07.2020 19:35
In this episode, Michelle explains the best practices to defining your brand identity, and she goes in detail, describing the four pillars to follow: Define, Design, Build, and Grow. She also explains the importance of getting first clarity on your ideal client Avatar as much detail as possible and how that will help in getting it right from the get-go. WORK WITH MKW CREATIVE CO. Connect on social...
006 DesIGn Live - Modern Social Responsibility with Polygon Market 21.07.2020 33:14
In this week's desIGn Live, Michelle got to interview Allison Sugahara from Polygon Market! She owns this creative agency alongside her husband; however, this episode is about something that concerns us all, the BLM movement. They've talked about how to take action moving forward, how it's an excellent time to reconsider how we go about things, events we attend, groups we join... And as a brand, w...
005 DesIGn Live - Branding for Sustainable Businesses with Design by JRS 14.07.2020 23:07
In this week's desIGn Live, Michelle got to interview Julia Stanton of Design by JRS! Julia offers branding and other graphic design services, a conscious design having sustainability in mind. They've talked about the different ways you can implement sustainability as a designer and as a person, how to bring awareness and how brands can be more sustainable. WORK WITH MKW CREATIVE CO. Connect on so...
004 What is a Brand Designer 14.07.2020 18:03
In this episode Michelle talks about what is a Brand Designer. She answers the main questions she gets asked regarding this matter: What is a brand? What does a brand designer do? What's the difference between a logo designer and a brand designer? What should you look for in a brand designer? How do you find a brand designer that's a good fit for your project? And how do you become a brand designe...
003 DesIGn Live - Benefits of Hobby Collecting with Elby Creative 14.07.2020 44:12
In this desIGn Live, Michelle got to interview Lauren Braier of Elby Creative! Lauren is a self-defined "hobby collector" and we got to talk about how being multi-passionate makes you a better designer. In Elby Creative they specialize in branding and packaging design. They love working with passionate and creative small businesses (because they're just like you!) WORK WITH MKW CREATIVE CO. Connec...
002 How I Started my Brand Design Business 14.07.2020 14:55
In this episode, Michelle explains how she started her brand design business from square one. Probably her most asked question! Michelle has the entrepreneurship running through her blood as pretty much her whole family owns a business! She explains why she decided to major in Fine Arts and Art History. She shares how she began to work before even finishing college and how she became an entreprene...
001 Why I'm Starting a Podcast 01.06.2020 7:49
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle is always happy to help and learn from others and spread the word. With this podcast, she wants to keep doing this by reaching more people, sharing her knowledge in h...
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