Michelle Wintersteen

Kiss My Aesthetic Podcast

Business EN ↓ 275 episodes

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast ene...

Author

Michelle Wintersteen

Category

Business

Podcast website

mkwcreativeco.libsyn.com

Latest episode

Jul 7, 2026

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Episodes

050 1 year of KMA Pod with Berta Wired 29.06.2021

Today we have a very special episode. It's the Kiss My Aesthetic Podcast ANNIVERSARY! The guest couldn't be another one than moi , KMA Podcast Manager, Berta Wired. We've talked about how and why Michelle took the leap and started KMA Pod, how we got to work together, and why I niche down into podcast management. Don't miss out on why KMA pod is different from others in their niche and why you sho...

049 Social Media Savvy with Becca Booker 22.06.2021

This week, we have Becca Booker from Home Made Social, a boutique social media marketing agency that helps to create an online presence for awesome digital brands. In addition to organic social media management, they do social media ads, email marketing, and influencer marketing. They've discussed the benefits of using every IG feature, what badges are, getting paid to do IG Lives, red flags' clie...

048 Branding a Brand Family 15.06.2021

Today is a solo episode that hopefully will help you organize your brand strategy if you have lots of things going on and give you ideas on how to manage your brand aesthetics if you've got multiple offerings, services, products, etc. Learn what's brand architecture and her tips on how you can differentiate your offerings, the different ways to do so that work perfectly and are very intentional. Y...

047 BTS of an OBM with Katharine LiMandri 08.06.2021

In today's episode, Michelle interviews Katharine LiMandri, an Online Business Manager. She works closely with her clients customizing and streamlining operations, creating more time for them to focus on their talents and what they do best. They've talked about what's an OBM and what benefits it can bring to your business, the differences between an OBM and a VA, examples of things that can be don...

046 Brag-Worthy Instagram Tips with Jimmy Richardson 01.06.2021

Today we have Jimmy Richardon, Instagram expert, content creator, and team member of MKW Creative, in pursuit of the perfect outfit, cocktail, and life. They've talked about what they love about Instagram, what they hate about it, how to optimize your own Instagram better for your business and make content that people actually want to see. Learn what are brag-worthy Instagram posts and stories, wh...

045 Founding FEMX with Jessie Medina 25.05.2021

Meet Jessie Medina, founder of #FEMX, Brand Consultant, Creative Director, Podcast Host, Speaker, and Influencer. FEMX is a female empowerment platform, and her heart is to create a truly diverse and inclusive movement. She believes in intersectional feminism and empowerment because there are so many intricacies that mainstream feminism has missed. In today's episode, she shares how she started FE...

044 Caption Copy with Emma Givens 18.05.2021

Today's episode is PACKED with copy info and tips you won't want to miss. If Michelle is the Brand Queen, let me tell you Emma Gives is the Copy Queen! They've talked about caption copywriting for social media, benefits to knowing your archetype, how to keep track of them, and the difference between intuitive, condition, and the dominant type. Also talked about the differences between copy and con...

043 Managing Multi-Biz Balance with Morgan Motsigner 11.05.2021

In today's episode, Michelle interviewed Morgan, a multi-passionate entrepreneur with a drive to help women succeed. She has three successful businesses and is a rock star mom of also 3.  They've talked about time management, starting all the different brands that she has, how she kind of rethought her day-to-day schedule to have more space for creative thinking. She shares her tips on how she bud...

042 Behind the Scenes of a Swimwear Brand with Tyler Grove of Tagged Swim 04.05.2021

Meet Tyler Grove, and founder Tagged Swim, a luxury swimwear line produced in Bali, being their primary goal to have luxury swimwear under the traditional $100 price point. She quit her job and launched her business at the age of 23, following her dreams.  They've talked about what it's like to own a swimwear company and her hurdles in getting started, launching new cuts and styles, creating colle...

041 Sis my Aesthetic: Describe the Vibe, Making Better Mood boards 27.04.2021

Today's minisode with Michelle and Sarah is full of ideas and examples from their different industries. They've covered what moodboards are, why you need one, how to make one, who the heck uses them, and how it can help you inform your design decisions as a brand designer, wedding planner, or any creative. Learn what's the process with the client like creating moodboards, what to do with them once...

040 Canva Content that Converts with Amber Romero 20.04.2021

Michelle just found a new "sister"! We're talking about Amber Romero, owner of A Creative Co, a boutique social media and content creation agency, that serves womxn business owners in the creative industry. With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she's spent her time learning the ins and outs of the digital marketing space. They've talk...

039 Sis my Aesthetic: Can I Pick your Brain?? 13.04.2021

This topic seems to be awkward to bring on but essential to be aware of as everyone experiences this at some point, don't you agree?    What would you do if someone wants to take you to coffee, pick your brain, and not pay you? How do you handle someone asking you in your DMs: how did you start? In today's SMA minisodes, Michelle and Sarah share their insights and own experiences, real examples of...

038 Cultivating your Creativity as an Artist with Stefanie Bales 06.04.2021

This week we have Stefanie Bales, a contemporary fine artist whose work expands across numerous mediums and is multimodal in both process and technique. She's been featured extensively in publications, and her work can be found in both private and public collections across the country and internationally. Currently Stefanie is working as an artist full-time and is active in the local creative comm...

037 Sis my Aesthetic: Working for Friends/Family... Should you do it? 30.03.2021

This episode is for everyone with a business, especially for those starting out, but really for everybody, because fortunately, we all have friends/family.  Today, they've covered questions like whether you s hould work for friends and family or not, w hy you might want to do it, and w hat you need to be aware of. Learn all the positives things about working with friends and family and get their h...

036 Legally Legit with Linsey Shae Consulting 23.03.2021

Let's get Legally Legit! Today we have Linsey Levine from Linsey Shae Consulting; she's passionate about educating female business owners and providing you with the tools to create a strong foundation to protect your businesses from legal trouble. In this episode, they get into the nitty-gritty things that might happen if you don't get things properly legal. They've talked about contracts, terms a...

035 Finding Joy in Social Media with Jo Johnson Overby 16.03.2021

In today's episode, we have Jo Johnson Overby, content creator, photographer, educator, and co-host of the Middle Ground Podcast.  She gives such great insights into how we should and should not use social media, and share her top advice for someone trying to find their voice on social. They've talked about how to find joy doing what you do in sharing your life, creating community, and really conn...

034 Sis my Aesthetic: Client Red Flags 09.03.2021

Another great Sis my Aesthetic Minisode! This time it's all about Client Red Flags, tips to handle different situations, how to protect yourself as a business owner, and how to make the balance between finishing or ending a project. They've thoughtfully answered the following possible scenarios: How to transitioning away from a client Differentiate between a client who is ready to reform their mes...

033 Hotel Lobby Candle Origin Story with Lindsay Silberman 02.03.2021

Today's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an "influencer". She quickly realized that the word influencer doesn't even begin to scrape the surface of what she does. She's a writer, photographer, creative director, video producer, consultant, and SEO strategist! In 2...

032 Sis my Aesthetic: TikTok for Brands 23.02.2021

We know you love Michelle's solo episodes because she always gives tons of value. However, as she likes more of a conversational kind of podcast, she's bringing on her sister Sarah as a co-host to provide even more value. This new series of episodes are called Sis my Aesthetic Minisodes, and today they're giving TONS of tips to get started on TikTok as a Business owner! They've talked about why yo...

031 Kiss My Portfolio Success Story with Casey Jones 16.02.2021

Meet Casey Jones, a graphic designer based out of Saint Louis, Missouri, who found her passion for graphic design in college. She's been designing professionally for almost two years now. And she's just recently launched her own freelance design business, Casey Jones Creative. In this episode, they've talked about what she learned when participating in the Kiss My Portfolio Challenge 2 and how she...

030 Why I love Canva 09.02.2021

In this episode, Michelle explains what's Canva, why it was created, and most importantly, how she uses Canva with her clients, with her team, and as an entrepreneur. Learn the benefits of using this tool as a designer, speed up your workflow, how this will help your clients once they're all set with their branding, and how to automate some tasks in your business and with your team. If you're not...

029 Writing Better Brand Copy with Emma Givens 02.02.2021

This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation. Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter. They've gone through the bran...

028 Top 10 Tools for my Design Biz 26.01.2021

In this episode, Michelle is breaking down her TOP 10 TOOL she uses to run her Design Business, what they're and what the h… she uses them for! Get ideas of new tools you can start using today, to work in a more organized and more efficient way! She gets straight to the point with lots of insights so, get comfy, take a notebook and hit play! Resources mentioned in this episode: Check episode numbe...

027 Chatting Pinterest with Berta Garrote 19.01.2021

This week's interview is with Berta, Podcast and Pinterest Manager for MKW Creative Co, AKA, who is typing this show notes! Berta is the founder + owner of BertaWired. As a Podcast & Pinterest Manager, she's dedicated to helping you launch and grow a successful podcast, as well as expanding your audience and share your message through Pinterest. Michelle and Berta have talked about the power of Pi...

026 Onboarding Process 15.12.2020

Michelle walks you through the 7 steps of her Onboarding Process. This is a pretty common question she gets on her FB group and on social media about how to kick off a project to get it going on the right foot and in a positive direction to really impress your client, set the tone for how your working relationship is going to be, and then continue on the project and absolutely kill it. In this epi...

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