Killed In Concept

Every designer has 𝘵𝘩𝘢𝘵 project. The one you know is brilliant. The one the client says they love. The one that dies anyway. In this episode of 𝗞𝗶𝗹𝗹𝗲𝗱 𝗶𝗻 𝗖𝗼𝗻𝗰𝗲𝗽𝘁, we investigate the murder of a luxury real estate brand that spiraled from strategic clarity into total identity chaos — complete with target audience whiplash, endless revisions, ghosting, and a shocking final twist. After crafting what...

What happens when a 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 gets un-alived before it ever launches? In this debut episode of 𝗞𝗶𝗹𝗹𝗲𝗱 𝗶𝗻 𝗖𝗼𝗻𝗰𝗲𝗽𝘁, we investigate a chilling true-crime story from the marketing world — where a bold, scroll-stopping video campaign was 𝗮𝗽𝗽𝗿𝗼𝘃𝗲𝗱, 𝗽𝗿𝗮𝗶𝘀𝗲𝗱… 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝘀𝗹𝗼𝘄𝗹𝘆 𝘁𝗼𝗿𝘁𝘂𝗿𝗲𝗱 𝘁𝗼 𝗱𝗲𝗮𝘁𝗵 by internal politics, ego, and “we know our audience” syndrome. From rebrands and websites to a c...

This wasn’t a violent creative murder. It was 𝗻𝗲𝗴𝗹𝗲𝗰𝘁. In this episode of 𝗞*𝗹𝗹𝗲𝗱 𝗶𝗻 𝗖𝗼𝗻𝗰𝗲𝗽𝘁, we examine a case every creative dreads: a fully paid, thoughtfully designed website that never launches — not because it’s bad, but because 𝗻𝗼 𝗼𝗻𝗲 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻. A long-standing client. A husband-and-wife ownership team. A beautiful brand refresh. A finished website. A cleared invoice. And y...

Some creative murders are loud. Others are 𝗾𝘂𝗶𝗲𝘁, 𝘀𝗹𝗼𝘄, 𝗮𝗻𝗱 𝗱𝗲𝘃𝗮𝘀𝘁𝗮𝘁𝗶𝗻𝗴. In this episode of 𝗞𝗶𝗹𝗹𝗲𝗱 𝗶𝗻 𝗖𝗼𝗻𝗰𝗲𝗽𝘁, we investigate the case of a beautifully designed website — modern, animated, intentional — that was 𝘀𝗶𝗹𝗲𝗻𝘁𝗹𝘆 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝗱 with a soulless stock-photo graveyard… while the logo lived on. This is the story of 𝗯𝗿𝗮𝗻𝗱 𝗲𝗿𝗼𝘀𝗶𝗼𝗻, legal scares, insecure decision-making, and the moment every designer...

This wasn’t a sudden death. This was a 𝗹𝗼𝗻𝗴 𝗰𝗼𝗻, 𝗮 𝘀𝗹𝗼𝘄 𝗳𝗮𝗱𝗲, 𝗮𝗻𝗱 𝗮 𝗰𝗹𝗲𝗮𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. In this episode of 𝗞𝗶𝗹𝗹𝗲𝗱 𝗶𝗻 𝗖𝗼𝗻𝗰𝗲𝗽𝘁, we investigate one of the most unsettling cases yet: a long-term retainer client, a trusted marketing director, and a relationship that evaporated overnight — followed by a five-minute phone call that ended everything. From flying out for in-person strategy sessions to being e...

Welcome to the true crime podcast for creatives... where nothing actually died, but it definitely hurt. Killed in Concept shares real stories of great ideas that were approved, funded, loved… and then mysteriously abandoned. Come for the laughs, stay for the trauma.