Kids, Chaos & Killer Campaigns

Marketing is “working”... but can you actually prove it? In this episode we’re breaking down how to track and prove marketing ROI in a way that’s clear, credible, and actually useful for decision-making. Because let’s be honest—reporting on emails sent, ads launched, and posts published isn’t enough. At some point, someone’s going to ask: What did this actually do for the business? And if your ans...

Everyone is talking about AI, but most marketers are using it wrong. That's why we're breaking down how to actually use AI to save time, increase efficiency, and improve your marketing without sounding generic or losing your strategic edge. The key mindset shift? AI isn’t magic—it’s your intern. And just like any intern, it needs direction, context, and feedback to be effective. This epi...

Digital events don’t fail because of bad content—they fail because there’s no strategy behind them. In this episode of Kids, Chaos, and Killer Campaigns , we’re breaking down how to turn your digital events into real pipeline by building a full-funnel event strategy—from RSVP to ROI . Because let’s be honest… Sending one email and hoping people show up isn’t a strategy. I'm walking through: W...

What’s stopping you from hitting publish? This candid, unscripted episode of Kids, Chaos & Killer Campaigns , shares a real behind-the-scenes moment of burnout, procrastination, and the pressure to be perfect—and how one simple conversation changed everything. This episode explores: Why perfectionism stalls progress (in marketing and life) The hidden power of having “cheerleaders” at work How...

What if one blog post could fuel your entire week of marketing? This episode shares a stress-free system for turning a single piece of content into 10 high-impact assets—so your campaigns keep running while you finally unplug. You’ll learn how to: Multiply one guide, blog, or checklist into posts, emails, and videos Extend reach across channels without annoying your audience Batch like laundry day...

Is SEO dead? Not even close—but it’s no longer the only game in town. In this episode of Kids, Chaos, and Killer Campaigns , we break down the rise of AIO (AI Optimization) and what it means for marketers who want to be found everywhere —from Google to ChatGPT. In this episode, you'll learn: What AIO actually is (no, it’s not just AI-generated content) How to format answer-first content that...

Ever typed “write an email” into ChatGPT and cringed at the result? Yeah, me too. In this episode of Kids, Chaos & Killer Campaigns , I’m sharing 10 tried-and-true AI prompts that actually work —saving you time on everything from emails and LinkedIn posts to bedtime stories and client briefs. Whether you're a marketer balancing inboxes and snack time or just trying to get through your cam...

How do you make your audience feel truly seen—and not just served a templated “Hi, {First Name}”? In this episode of Kids, Chaos, and Killer Campaigns , Eden Reid explores the real meaning of personalization in marketing. With stories from the snack-time trenches and tips from the B2B frontlines, you’ll learn: Why relevance beats recognition every time How to build personas your team will actually...

Being a marketer and a mom isn’t a balancing act—it’s a full-blown juggling routine. In this episode of Kids, Chaos, & Killer Campaigns , Eden Reid dives into what it really means to build and rely on your village—at home, at work, and everywhere in between. From yogurt-covered kitchen cabinets to last-minute workday rescues, Eden shares personal stories and actionable tips for identifying lif...

Feeling overwhelmed by marketing analytics? You’re not alone—and this episode is your permission to keep it simple . Eden breaks down exactly which metrics matter most for small teams and solo marketers trying to make smart decisions without drowning in data . From website traffic and email performance to social engagement and ROI, we cut through the chaos and help you focus on what truly drives r...

Ever feel like you're failing at both marketing and motherhood? You're not alone—and you're not doing it wrong. In this episode of Kids, Chaos & Killer Campaigns , Eden Reid opens up about the messy, beautiful, guilt-ridden balancing act of being a mom and a marketer. From missing school events for campaign meetings to logging off early to tend to a sick kid, Eden breaks down 4...

Ready to stop chasing tasks and start scaling smart? In this episode of Kids, Chaos & Killer Campaigns , we’re diving into real-life marketing automation wins —built for small teams, tested by a mom of two, and powered by HubSpot. Whether you’re a marketing team of one or juggling multiple hats, this episode is packed with practical, scalable automations that save you time and reduce manual wo...

Struggling to find your rhythm in the morning as a mom and marketer? In this episode of Kids, Chaos & Killer Campaigns , we’re ditching the unrealistic “4AM meditation” routines and getting real about what actually works when you're juggling preschool drop-offs, last-minute work calls, and milk spills on clean clothes. Host [Your Name], a mom of two and full-time digital marketer, shares...

In this episode of Kids, Chaos, & Killer Campaigns , we’re cutting through the noise of marketing trend overload. Host Eden Reid—mom of two and digital marketer—breaks down which trends are actually worth your time (hello, short-form video, AI productivity tools, and first-party data!) and which ones to skip. If you’ve ever tried to plan a TikTok strategy while juggling laundry, emails, and to...

Feeling the burnout creep in between preschool drop-offs, campaign deadlines, and endless Slack pings? You’re not alone. In this episode of Kids, Chaos & Killer Campaigns , we’re getting real about what burnout looks like for moms in marketing—and how to fight it with practical, guilt-free strategies that actually fit into your life. Host [Your Name], a mom of two and digital marketing pro, sh...

You don’t need a total website overhaul to boost performance and drive more conversions — just a few smart tweaks. In this episode of Kids, Chaos, and Killer Campaigns , we’re diving into 5 easy, high-impact website optimizations that even the busiest parent-marketer can handle. From faster load times to scroll-stopping CTAs and snack-sized forms, we’re talking practical changes you can implement...

Feeling creatively drained between work deadlines, kids’ activities, and the chaos of everyday life? You’re not alone! In this episode of Kids, Chaos, and Killer Campaigns , we’re tackling how to stay inspired even when life feels overwhelming . From juggling email automation workflows at dawn to navigating snack requests and remote control battles , I’ll share practical tips for sparking creativi...

Are you capturing leads but struggling to convert them? In this episode of Kids, Chaos, and Killer Campaigns , we dive into the power of email nurture funnels and why they’re essential for turning prospects into customers. You'll learn:  ✅The four must-have email funnels: content downloads, paid ads, campaigns, and events   ✅Proven strategies to keep leads engaged and moving toward a sale  ...

💻 Can remote work actually be productive when juggling kids, chaos, and deadlines? Absolutely—but it takes strategy. In this episode of Kids, Chaos, and Killer Campaigns , we’re diving into remote work productivity hacks that actually work for busy parents. Whether you're balancing Zoom calls with snack requests or squeezing in deep work before school drop-offs, you’ll learn: ✅ How to creat...

Are paid ads worth it when you're working with a small budget? Absolutely—if you use them strategically . In this episode of Kids, Chaos, and Killer Campaigns , we break down how to maximize the impact of paid advertising without breaking the bank . 🔹 How to set a realistic budget (even just $5-$10 per day!) 🔹 Choosing the right platform: Facebook, Instagram, Google, or LinkedIn? 🔹 The 3-s...

What do parenting and marketing have in common? More than you think! In this episode of Kids, Chaos & Killer Campaigns, we explore how the chaos of parenting can teach us invaluable lessons about audience engagement, problem-solving, and adaptability in marketing. From the patience required to nurture a child - or a lead - to the creative problem-solving needed to handle toddler meltdowns and...

🎙️ SEO Made Simple: Essential Tips for Busy Marketers & Parents 🚀 Welcome back to Kids, Chaos, and Killer Campaigns ! In this episode, we’re diving into Search Engine Optimization (SEO) —a must-know skill for anyone looking to boost their website visibility and drive organic traffic. Whether you're a marketer, a business owner, or a busy parent juggling it all, mastering SEO can help you...

🚀 Welcome to the First Episode of Kids, Chaos, and Killer Campaigns ! 🎙️ Parenting and marketing—two worlds that require creativity, patience, and adaptability ! In this debut episode, I introduce myself (Eden 👋), a marketer and mom of two , and share why I started this podcast: to help fellow marketing parents stay on top of trends, master their craft, and keep their sanity in the chaos of ever...