Chris Deferio

Keys To The Shop : Equipping Coffee Shop Leaders

Arts EN ↓ 1137 episodes

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

Author

Chris Deferio

Category

Arts

Podcast website

www.keystotheshop.com

Latest episode

Jul 9, 2026

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Episodes

Don't Just Do It! : Delegation, Burnout, facilitating skills development, mistakes coffee shop managers make, teaching and coaching for future return 26.07.2018

SHIFT BREAK #11 : When it comes to work that needs to get done in the shop the default for a manager can be to just do it ourselves. It's faster and at least we know the job will get done correctly. This, however, is a mistake and will ultimately lead to longterm negative consequences for both you and the employee to whom the task should have been delegated.  In today's Shift Break I talk about th...

101 : Avoiding Legal Pitfalls in Coffee Retail w/ Marshall Fuss, Attorney at Law : Coffee shop leases, business types, build out, partnerships, raising capital, and trademarks 23.07.2018

There are countless details that go into setting up a great coffee shop. At the top of the list of priorities are the legal considerations that provide you with a foundation on which to build your dream cafe in a way that won't turn that dream into a nightmare. Today we welcome long time attorney and general counsel to the Specialty Coffee Association, World Coffee Events, and Coffee Quality Insti...

Taste the Rainbow! : Menu knowledge, tasting, flavor, coffee cupping approach to your offerings 19.07.2018

SHIFT BREAK #10: We take our coffee very seriously. We obsessively taste, cup, evaluate, and discuss all to perfect the way we extract and serve it to the guest. Not so, however, for the rest of the menu that is not a small milk drink or straight espresso or brewed coffee. We tend to hold certain alterations and items in contempt. Today we chat about how we can raise our game by becoming serious a...

100!!! : Why YOU are the Key : Community, being a resource, conspiring to each others success, trusting in you experience, providing insight, inspiration, and tools. 17.07.2018

Wooo Hooo! It's the 100th episode of Keys to the Shop!!! Thank you so much for listening to and supporting this show! I can think of no better way to use this time than to highlight what a critical role you all play in the industry. Today I want to talk to you about why you are the the key. You can provide others with insights, inspiration, and tools that will have a positive impact on your circle...

Fix the Small Stuff! : Management, Morale, Coffee Bar Culture 12.07.2018

SHIFT BREAK #9 : One of the best ways we can make a big difference in the cafe is by taking care of the small stuff. Unfortunately we all know that the small problems like broken timers, leaky sinks, and rotting sponges tend to accumulate quickly and become a real morale killer for baristas and point of stress for management. Today we chat about  why you should resist the Siren song of resigning y...

099 : The Barista League w/ Steven Moloney : Community, Competition, accessibility, fun 10.07.2018

Competitions don't have to be expensive, complex, or stressful! The Barista League is proof. Today we are talking with Barista League founder, Steven Moloney about this community focused, engaging, and  refreshing competition. We discuss the benefits of this type of format, what people who attend are saying, his perspective on specialty retail, and advice for how we can support and liven up our sh...

Laziness & the Most Important Decision 05.07.2018

SHIFT BREAK #8 : We all have a bit of laziness in us. Throughout the day there are dozens of opportunities to make decisions that will either pave the way to excellence or to compromise and mediocrity. Who we become as people and an industry is built by of thousands these important decisional micro-moments. Today on Shift Break #8 we explore this subject and what you can do to break the cycle and...

098 : Loving the Closing Shift : We discuss the common problems, outline powerful solutions, address the responsibilities of both managers and baristas, and talk about a philosophy of work in the coffee shop that will help adjust your mindset to thr 03.07.2018

As shifts go, the closing shift is normally not a covent one. We can suffer from boredom, lack of motivation, disillusionment, isolation, and end up feeling bitter toward our day-time counterparts who get to work more in the thick of the coffeehouse culture plus make better tips! Been there done that. I happen to find a certain beauty and nobility in a closing shift that makes me cherish the exper...

097 : Founder Friday w/ Erica Escalante, Founder of The Arrow Coffeehouse : 29.06.2018

It's Founder Friday! Today we are honored to hear from the owner of The Arrow Coffeehouse, Erica Escalante. Erica is a 10 year veteran of the specialty industry and went from Starbucks barista to coffee shop owner. Her story is one of extraordinary hard work, dedication, building relationships, constant learning, vulnerability, and servant leadership. Her perspectives on communication, making busi...

The One-on-One : How one meeting can dramatically impact your coffee shop's culture and morale. 28.06.2018

SHIFT BREAK #7 : At the heart of every health organization is a prioritized and regular system of communication that gives a voice and an ear to their staff. The one-on-one meeting is a very powerful tool to bring cohesion, give clarity, and increase morale across the company. In today's Shift Break we discuss what it looks like to implement this meeting and why it is so critical to a thriving and...

096 : Instant Specialty Coffee w/ Voila Founder, Kent Sheridan : Controversy, Convenience, and Connection 26.06.2018

Did you say "Instant specialty coffee"?! Yup, that's right. Not only does it taste 300 times better than traditional instant but it may well change the way you think about accessibility, consumer engagement, and how we provide value to the end user. In this episode we are joined by the founder of Voila (One of the pioneers of instant specialty coffee) Kent Sheridan. Kent and I discuss the evolutio...

Gentrification 2 Ways : Exploring a mentality practiced in cafe leadership that is a microcosm of gentrification / staff culture /neighborhood needs / conversation not monologue 21.06.2018

SHIFT BREAK #6 : Today we are exploring a mentality practiced in cafe leadership that is a microcosm of gentrification. Changing this behavior and mindset can stop coffee shops from being forces that aid in cultural displacement and turn into spaces that aid in cultural enrichment of both their internal and external communities.  LINKS/RESOURCES: Liz Ogbu TED Talk: Healing vs. Displacing Communiti...

095 : Dealing with Stress in the Cafe w/ Joe Sanok : Insights into the causes of stress + ideas, tools, and techniques to combat it for both baristas and coffee shop owners. 19.06.2018

In coffee shops we know a thing or two about being stressed!  It can range from nagging to debilitating just with a single shift. If you want to experience more calm and peace of mind in the cafe, even in the midst of the business then this episode will definitely help. Today we are talking with celebrated mental wellness counselor and host of the Practice of the Practice podcast, Joe Sanok. Joe s...

The Power of Questions and Connecting with Community 14.06.2018

SHIFT BREAK #5 : Conferences, trade shows, and podcasts all bring together people and ideas that help us grow and get answers to questions we have that unlock new levels in our careers. The question is, why wait until a conference comes around or an episode comes out to ask your question or connect with those ideas and people? Today on Shift Break we discuss our tendency to isolate ourselves until...

094 : How to Map it Forward w/ Lee Safar : Coffee career planning, setting goals, dysfunctional behavior, stop blaming, becoming professional, running a better business, increase wages 12.06.2018

We all want a fulfilling career in coffee but often times we feel trapped and disappointed with where we are and cannot see the next move. Enter Lee Safar. Lee is the owner of "Map it Forward" and host of the "Map it Forward Live Podcast". She has amassed a world of experience and knowledge in her over 15 years of working in coffee and draws on both her expertise and other industry success stories...

Making the Customer the Enemy 07.06.2018

SHIFT BREAK #4 : We are in the hospitality business and we recognize that the guest experience hinges on how they are treated. There is, however, a pervasive mindset and set of behaviors that make the customer an enemy in our minds and colors the way we think and act toward them, which ultimately damages their coffee experience and the industry at large. This week we talk about how we make the cus...

093 : U.S. Brewers Cup Champion, Becca Woodard! : Changing systems, inclusivity in the cafe and competition, the importance of a great team, freezing green coffee, talking about flavor as a barista 05.06.2018

Today we get to talk with the 2018 U.S. Brewers Cup Champion, Becca Woodard! It was such a pleasure to chat about the details that went into her fantastic performance, the fascinating story of her competition coffee, her personal drive and the message she delivered regarding changing systems, her mission as a specialty coffee ambasador, and some challenges to the coffee community around how we can...

My Favorite Interview Question 31.05.2018

SHIFT BREAK #3 : Hiring is one of the most important things you will do for the benefit of  the cafe and great questions are key in helping you decide who to bring on and who to not. Today I talk about my favorite interview question and why it has been so instrumental in helping me gain clarity around who to hire. I hope this is helpful to you!    

092 : Tony "Tonx" Konecny of Yes Plz : Coffee blending, accessibility, challenging orthodoxy, turning customers into connoisseurs, plus some 3rd wave history, and advice for those in retail. 29.05.2018

Great coffee should be for everyone! For the consumer today though, specialty coffee can be complicated. But it does not have to be! Today we talk with industry legend Tony "Tonx"  Konecny, Founder of Tonx Coffee, and Co-founder of Yes Plz (the people behind the $1 cup of coffee at Locol) all about his mission to remedy this issue. In addition to discussing Yes Plz and some of Tony's professional...

091 : Founder Friday! w/ Talor Browne of Talor & Jorgen 24.05.2018

Boy do we have a great on in store for you! Talor Browne, Co-founder of Talor & Jorgen in Oslo, Norway chats with us on this May edition of Founder Friday. Talor is an absolute legend and through her career has been at the helm of some of the worlds greatest cafes and roasters. She and her business partner Jorgen opened Talor & Jorgen December 2017 and have put together what looks to be one of the...

Manager's Top 3 : What are the 3 core elements of that contribute to you being a great coffee shop manager? 24.05.2018

SHIFT BREAK! #2 : Management is often the first position we get promoted to within the cafe and it comes with a lot of added responsibility and pressure. From my own experience and observations over the years there are 3 things that effective managers put into practice and are always looking to get better at. In todays Shift Break we discuss what those things are and why they are so important.  Th...

090 : Researching the Cafe w/ Dr. Jennifer Ferreira : Our social, economic, and environmental impact, the proliferation of 3rd wave shops, community hubs, sustainability, the future of coffee shops 22.05.2018

While many of us can say that we are students of coffee and coffee shops, not many can say that we study it on an academic level the way or guest  Dr. Jennifer Ferreira does. In this discussion Dr. Ferreira talks about her research into coffee shops, their impact in society, and the things that she has learned along the way. We discuss the cafe's place in society and its various roles, as well as...

Managing Anger : Tips on how to deal with getting angry behind the coffee bar in a healthy way 17.05.2018

SHIFT BREAK #1 : Welcome to Shift Break! This is a new feature of Keys to the Shop that gives you quick and focused insights, tips, and tools you can use to thrive in the cafe. My hope is that if you are pressed for time you can take something away from these mini-episodes that will positively impact your life. Today I wanted to talk about anger and how you can overcome it when you are on shift. T...

089 : La Marzocco USA General Manager, Andrew Daday : Leadership, innovation, service, heritage, serving the needs coffee shops 15.05.2018

Today we have the immense honor of talking with Andrew Daday, General Manager of La Marzocco USA! We dive into his leadership,  values, and goals as he heads up one of the worlds most iconic and respected equipment manufacturing companies. Also in this conversation we discuss the critical importance of La Marzocco's relationship with the coffee shop, their vision for sustainability, how they serve...

088 : U.S Barista Champion Cole McBride : His coffee career, evolution in competition, advocating for the barista, detail discussion of his winning performance, the real life benefits of competition, and the importance of awareness and intention 08.05.2018

Today we talk with the new U.S. Barista Champion, Cole McBride! Cole has always given 110% effort to improving both his own craft and being an advocate for specialty coffee and those around him. In his 15 years of professional coffee work he has gleaned an impressive amount of wisdom, skill, and perspective that is clearly on display both on the stage and in this conversation. We cover everything...

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