Chris Deferio
Keys To The Shop : Equipping Coffee Shop Leaders
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Where to listen?
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Episodes
129 : Founder Friday! : Casey & Jeremy Miller of The Mud House / St. Louis, MO 28.12.2018 1:13:27
The Mud House stands as an amazing representation of where passion, genuine love of people, and a consistent pursuit of quality can take you. For 10 years now Casey and Jeremy Miller have been operating one of St. Louis' best coffee shops that gives their customers a taste of excellent coffee, food, and hospitality all under one roof. In this conversation they talk candidly about a host of subjec...
Accurate Reflection : A very important end of year challenge and encouragement to the Keys to the Shop community 27.12.2018 9:22
SHIFT BREAK #33 : As this year comes to an end and many of us are reflecting on 2018 and planning on what we want to pursue in 2019. As we think and put together goals there is one thing that we tend to miss, and in so doing rob ourselves and others of something beautiful. Today we will chat about accurate reflection and how to invest into areas that truly make a difference personally and professi...
128 : Terry's Top 10 w/ Terry Ziniewicz : How not to Kill you Espresso Machine : Best practices to give your machine a long life from a man with a life time of machine knowledge, preventative maintenance, scheduled maintenance, tools, tips, advice 25.12.2018 1:02:27
Your espresso machine is probably the most expensive thing you have in the shop. It is also the heart of your cafe's operation. Taking care of it should not be left to chance unless you want a pretty big repair bill or to have your ability to do business come to a complete stand still. To help us in our pursuit of maintaining a healthy espresso machine we are joined by the coffee industry's most e...
Drink Drills! : Guidelines for using this powerful training tool in the coffee shop to get baristas ready for anything 20.12.2018 11:00
SHIFT BREAK #32 : I love drink drills! They are an essential tool in any training I do because they work VERY well for bringing a up baristas practical bar skills and getting all staff on the same page. Today we are going to talk about what drink drills are and then cover some guidelines for conducting them effectively. When done well, and regularly, your baristas will be able to handle any scenar...
127 : Passion and Curiosity: A Conversation w/ Major Cohen, Sr. Project Manager, Starbucks Global : Starbucks history, developing a career, working as a team, advocating for baristas, teaching coffee, future of baristas, customer experience, importance 17.12.2018 1:09:48
No matter where we are in specialty coffee, we have all benefited in some way from the influence of Starbucks and their immense impact on the world stage. Today we get to learn from someone who has not only been in specialty coffee since it first came on the scene in the 70's but has been at the forefront of Starbucks retail innovation and education for the better part of 23 years. I am so very ho...
Tips for Conducting Great Staff Meetings 13.12.2018 13:36
SHIFT BREAK #31 Regular staff meetings are one of the most important tools for energizing, equipping, informing, and affirming. In order to get the most out of these meetings we will be covering several tips that I have seen work wonders in conducting these gathers. With refinement and consistency the end result will be a more cohesive and well functioning cafe and an increase in staff morale. Li...
126 : Kids in the Coffee Shop! | An exploration of approaches and best practices from two different cafes on opposite sides of the same specialty coffee coin 11.12.2018 1:26:43
Kids! When you open a shop you are bound to be serving these little hot chocolate drinking future baristas right along side their single-origin cortado drinking parents. The question is, are they welcome? How do we view them? How do you serve them and still serve your older clientele well? What if we want to focus more on the grown ups? What are some best practices in serving families? Today we ar...
Patience & Passivity : Career Advice for the Long Game 06.12.2018 8:23
SHIFT BREAK #30 One of the most important thing you can have in your journey through the coffee industry is patience. One of the most deadly is passivity. Today we use a helpful analogy to talk about trusting the process, playing the long game, building momentum, and advocating for yourself in the cafe. Related episodes: The Barista Slump Advice for New Baristas The Sleepwalking Barista
125 : Confidence in Conflict w/ Kwame Christian : How to use compassionate curiosity in negotiating for your career's and your coffee businesses best interest 03.12.2018 59:51
Negotiations...No matter what you do in coffee, you negotiate all the time. Whether it is for a raise, a better price from a supplier, or a lease for a new location. The question is not whether or not you negotiate, but do you do it well? Do you get taken advantage of? Do you put others on edge? The fact is that when we are faced with conflict around these small and large negotiations we often com...
124 : Founder Friday! w/ Emi Fukahori, World Brewers Cup Champion and Co-Founder of MAME Coffee in Zurich, Switzerland : Behind her winning performance, the value of community, growing through competition, opening a coffee bar, the challenges and joy 30.11.2018 1:21:41
It's a very special Founder Friday. I am thrilled to welcome to the show the new World Brewers Cup Campion (and first female WBrC Champ!), Emi Fukahori!!! Not only is Emi the WBrC campion but she also runs the world-class cafe MAME Coffee in Zurich? Switzerland w/ her partner (and 2x Swiss Barista Champ Mathieu Theis. This conversation covers so much in term of Emi's journey in coffee to this poi...
From Barista to Owner | Tim Jones of Liturgy Beverage Company talks about 5 things that helped him on the journey to running his own coffee business! 28.11.2018 15:23
SHIFT BREAK #29 : On the road to starting a shop there are things you must learn and experience that will help you get established. Today, Tim Jones, Founder of Liturgy Beverage Company, joins us on the show for a quick look into the 5 most significant factors that helped him go from a barista to a business owner. Enjoy! If you'd like to contribute to Liturgy's Kickstarter click the link below: h...
123 : The 10 Essentials of a Barista Manual! : Writing an effective coffee shop manual, barista communication, management and leadership responsibility, casting vision, details of preparations, service, hospitality, dealing with harassment 27.11.2018 36:50
The Barista Manual, The Book of Knowledge, That Binder That Never Gets Updated...whatever you call it there is usually some assortment of documents lurking in the cafe that is meant to be a resource but is more a source of frustration. Writing a high quality manual for the shop is absolutely critical to establishing a baseline of expectations nd equipping the staff and leadership to successfully o...
Thankfulness : The key to joy in the journey 22.11.2018 4:55
SHIFT BREAK #28 : On this years Thanksgiving I am so grateful for all of you listening to this show and for the amazing guests who have shared their knowledge and wisdom with us all! This is simply a note to remember gratitude as it is key to a fulfilling career. Links: Self Care 101 Finding Joy in Coffee w/ Nathanael May
122 : How be a Cash Register Hero : 6 Essential skills to have in order to set up both the customers and your co-workers in the coffee shop to have a great experience / Changing our mindset toward register work 20.11.2018 29:04
Working the cash register is not often seen as legit barista work. We'd rather be on the machine because we are closer to the actual product. Fact is, the register is perhaps more important than the machine as it sets up the entire experience for the guest. Either they will get a great first impression or they will have a disappointing and frustrating one that colors the remainder of their visit....
Just. Walk. Away. : A critical point of service in the coffee shop that makes a big difference but is hard to do 14.11.2018 5:39
SHIFT BREAK #27 : When people come in to our shops they have certain expectations shaped by experiences in restaurants, bars, and other cafes. The average experience is not so great and we have an opportunity to exceed expectations. One way we do this is but the quality of attentiveness and attention we give. Today we will talk about one way to help ensure that you are always focused on the needs...
121 : Working from Your Strengths w/ Lisa Cummings : How to identify both your's and your staff' strengths in the coffee shop, placing people in positions that compliment their talents, affirmation on the job, framing all work through the lens of str 13.11.2018 55:47
We really do tend to put too much emphasis on what is wrong with us and others. We focus on our weaknesses and simply overlook our strengths. This missing a huge piece of what makes a successful and fulfilling career. Do you want to be able to identify your strengths and use them at work? Would you like to be able to spot the strengths of the people on your team and help them view their roles thro...
Gossip: How this toxic element destroys community in the coffee shop and what to do instead 08.11.2018 8:05
SHIFT BREAK #26 : Gossip, we have all done it and in the moment it feels good to commiserate, but gossip is a poison that destroys culture and relationships in the cafe. When things annoy you and the opportunity arises to participate in tearing down a co-worker, what should you do instead? How should we be investing into building community in the cafe by building each other up? Today we talk about...
The Hospitality Paradox : Preparing for the most critical & perplexing time in retail 31.10.2018 9:40
SHIFT BREAK #25 : When the weather turns cooler and the holidays get closer, business gets busier. Ironically, at the same time as our shop pick up steam, we seem to lose it. Our capacity to show hospitality tends to drop in the presence of heavy traffic but it is precisely these times where great hospitality is most needed. On this edition of Shift Break we talk about this issue and some solution...
120 : Social Media 101 w / Jenn Chen : The most critical elements for coffee companies to consider to have a great on-line presence 31.10.2018 55:23
Social media is a vast landscape filled with both great and terrible representations of people's brands. At best we enhance a customer's view of us and create an even bigger fan -At worst we introduce confusion, boredom, or anger into the relationship and drive people away. In order to give customers a truly excellent representation of your business on-line you need to know the fundamental best pr...
119 : Barista Training Masterclass w/ Gwilym Davies : 2009 World Barista Champion, Gwilym Davies joins us to talk hospitality based training, always learning, being ok with being wrong, structuring your coffee trainings, how to prepare yourself, and 30.10.2018 1:04:27
Training baristas effectively is a hugely important task. When done well, it sets them up for long term success in the cafe and in their career. When done poorly, it leaves them without essential tools for understanding the nature of coffee and the work of a barista which leads to frustration and stagnation. If you want learn to excel as trainers then look no further because we have the privilege...
118 : Founder Friday! w/ Phil & Sebastian Coffee Roasters founders, Phil Robertson and Sebastion Sztabzyb: Entrepreneurship, challenges of getting started, leadership, staffing, maturing as owners and as a business, green sourcing and producer p 26.10.2018 1:16:09
It's Founder Friday! Today we get to sit down and learn from the founders of Phil and Sebastian Coffee Roasters, Phil Robertson and Sebastian Sztabzyb! In the course of 11 years, Phil and Sebastian have gone from a small farmers market stall, to an award winning and internationally respected roaster retailer with 5 thriving cafes, a robust wholesale program, and roasting and sourcing operation tha...
Grass Roots Improvement: Tapping into the power of your staffs observations and ideas 24.10.2018 9:01
Shift Break #24 : Every day, in coffee shops around the world, baristas notice things that are broken, see things that can be improved, and have ideas that could take the cafe to a new level. The problem is that so much of it never gets heard. Today we will be talking about how managers can give voice to these ideas and also how baristas should go about relaying them. Amazing things happen when yo...
117 : Coffee and Cocktails w/ Amanda Whitt : Learning about drink building, guidelines for starting a cocktail program in your coffee shop, tips for great coffee cocktails, what we can learn from the world of craft cocktails and bartending 23.10.2018 59:06
Coffee and cocktails. Baristas and Bartenders. These are basically two sides of the same bar. Today we are going to get to know the craft cocktail and bartending side a little better with the help of coffee and spirits professional, Amanda Whitt! We will be talking about Amanda's journey to becoming a pro in both disciplines, the way bartenders think about drink building and flavor, making great c...
Accommodating Special Requests: Best practice for accommodating customers special requests for their coffee 18.10.2018 15:31
SHIFT BREAK #23 : We all have had moments where a customer orders something "Off Script" and depending on our attitude we can either see it as an annoyance and hassle, or as an opportunity. Today we discuss how we can see these alterations and requests as opportunities for showing genuine hospitality and truly serving the needs of the guest and what we can practically do to make it a matter of pol...
116 : Understanding Gentrification w/ Dr. Stacey Sutton : A conversation about gentrification and the coffee shop's role in both contributing to it and helping stop it 16.10.2018 59:51
Coffee shops have become a symbol of gentrification, a process that is made up of a mix of opportunism, policy, and politics resulting in the displacement of communities. As people who tout the love of community and people as being core in our values this issue should worry us. Understanding gentrification is key to being able to take steps in fighting it. Today on the show we are talking with one...
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