Chris Deferio

Keys To The Shop : Equipping Coffee Shop Leaders

Arts EN ↓ 1137 episodes

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

Author

Chris Deferio

Category

Arts

Podcast website

www.keystotheshop.com

Latest episode

Jul 9, 2026

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Episodes

143 : Behind the Scenes of the new "Baristas" Movie w/ Director, Rock Baijnauth 17.03.2019

It's an honor to welcome to the show the director of the 2nd Barista movie "Baristas", Rock Baijnauth! The first movie "Barista" was a huge success and brought the barista competition world to a very global audience. We are now only a month away from the release of the follow-up to that film, Baristas. In this episode I got to talk to Rock about the process involved in filming, the goals he and hi...

Winning and Losing : Thoughts on pursuits and their wake 14.03.2019

It is easy to get caught up in the pursuit of the top position in any endeavor and base our value on the results. How we approach our goals will determine what we get out of it. Today we chat about winning, losing, and perspectives to help us stay grounded as we reach new heights. 

142 : Entrepreneur Interviews from Coffee Fest NYC! : British Coleman & Shabria Quinn Robinson, Peter Moses, and Ryan Vaxmonsky share their passion knowledge, and inspire us all 12.03.2019

I am so excited to share these interviews from the show floor at Coffee Fest NYC! I had the chance to interview the amazing British Coleman & Shabria Quinn Robinson who are in the very early planning stages of their business, "Pour Coffeehouse and Lounge" in Saginaw, MI. Then I got to interview Owner Peter Moses who is right in the middle of building out his company, "Mighty Oak Roasters" in Astor...

Empathetic Systems 07.03.2019

It is often the case that we create systems in the cafe and then lose connection with the real impact those systems have in the lives of the staff and customers. Today we talk about the need for empathy in developing systems that serve the shop as well as those caring for the shop. 

141 : The 27 Challenges Managers Face w/ Bruce Tulgan : Solving the most common challenges with intuitive and straightforward solutions, coffee shop management, leadership, foundational principles 05.03.2019

If you are in management you know that it is not each day can bring a new set of challenges. It just so happens that there are 27 particular challenges that are common to almost all managers and we are going to explore a few of these in todays episode with returning guest, Bruce Tulgan.  Bruce is the founder of Rain Maker Thinking and the author of 20 books including the book "The 27 Challenges Ma...

Please Clarify: Making sure you and your boss are on the same page 27.02.2019

When you take on the role of manager you are hooked into a bunch of dynamic relationships not the least of which is between you and your boss. Unfortunately we can tend to miss one another in these situations and this breeds tension. Today we chat about pursuing clarity as a manager for the benefit of all. 

140 : A Conversation w/ Erika Vonie, Director of Coffee at Trade Coffee : Professional journey, challenges of retail, green buying, learning about coffee, finding the right fit, how to make a global impact, valuing yourself, competition highs and lows 25.02.2019

I am so excited to welcome Erika Vonie to the show! Erika is the Director of Coffee for Trade Coffee and she is the professionals professional. Her long and accomplished career in coffee has been comprised of great success in retail, management, green buying, quality control, customer relations, event  management, competition, and much more. Erika's energy and drive to learn, grow, and contribute...

139 : Founder Friday w/ Kusanya Cafe Co-Founder, Phil Sipka! : Community organization, non-profit, resident run, serving the neighborhood, creating a 3rd place, empowering staff and community, renewal vs. gentrification 21.02.2019

It's Founder Friday! Today we talk with the Co-Founder of Kusanya Cafe located in Englewood, Chicago, USA, Phil Sipka. Kusanya Cafe is an all resident owned and run non-profit coffee shop that has been providing an amazing gathering spot and 3rd place for the Englewood neighborhood for the past 5 years. It is truly a great example of what can happen when a community comes together and build someth...

The Acceptance of Dysfunction 20.02.2019

Dysfunction in the cafe's functionality is something we all deal with and have to manage. Not everything works according to plan or the way it is supposed to. How we deal with this will determine how people see you as a leader and how they see the cafe. Will it be as apathetic and disengaged? Or empathetic and actively engaged? Today we chat about the acceptance of dysfunction the plagues cafes an...

138: Joseph A. Rivera on Organic Acids & the Importance of Coffee Science : We learn a bit about organic acids, caffeine, the importance of coffee science and quality 18.02.2019

There is a whole world of chemical components that make up your cup of coffee. Knowing more about that world will help us become better operators and better professionals as it will enable us to increase the quality and consistency of what we serve. Today we get to learn a bit about organic acids and the importance of coffee science with the  former Director of Science and Technology for the SCAA,...

Feedback Culture : Making feedback a part of what you do not just something you sometimes do 14.02.2019

Communication is a two-way street. The way we operate though makes it very difficult for communication to flow back up the chain of authority in the shop. This is a problem for both customers and baristas alike and today we chat about some ways to create a culture where feedback is prioritized and welcomed instead of forgot or avoided. 

137 : Essential Books for your Professional Development Vol. 2 : Five Books that will teach you team building, management, entrepreneurship, managing your manager, embracing your coffee shop as a community space 12.02.2019

Nothing helps you grow like great books! In this Vol.2 of Essential Books we talk about 5 books that will have a huge impact on your career and business. They cover everything from team building, problem solving for managers, and managing up the chain of authority -to entrepreneurship and an in-depth look at the role the coffee shop plays in your community. These are truly powerful works that I be...

Approving Delegated Work: The overlooked element that keeps the cafe up to standard 07.02.2019

Coffee shop managers need to delegate and assign tasks to the team. This includes checklists, chore charts, and special projects. A critical part of effective delegation is holding people accountable for the work done in the cafe. Today we chat about how approving delegated work will empower you, your staff, and ultimately the shop. 

136 : Nourishing the Barista's Soul : A conversation with Deb Kaminski of Pacific Natural Foods : Supporting baristas, learning coffee, product development, feedback, excellence, knowing your worth in coffee 05.02.2019

Today is a special day because we get to chat with Deb Kaminsky, the Director of Food Service Marketing for Pacific Natural Foods. When you see the Pacific Barista Series, it's success in the market, and the incredible support Pacific gives baristas, that's Deb. Throughout her career her heart has been to nourish people and in this interview we get to know her story, the story of the Baristas Seri...

Your Bird Box : Tuning in to the under-appreciated expertise of the customer 30.01.2019

In coffee shops it is so easy for us to be blind to anything outside the world that calling for our immediate attention. We relegate the customer's palate to a lowly place in the hierarchy of influence in the cafe and in so doing cut ourselves off from incredible insights into what it is we are actually serving. Today we talk about embracing the customer as experts and the benefit it has for your...

135 : Staying Motivated in the Midst of Difficulty : Principles and perspectives on healthy growth, finding the right motivation, and being inspired where you are 29.01.2019

Working in coffee can really wear on you. Often we find our motivation for the job is so low it is almost non-existent.  It could be you are the only barista that really cares about quality, or you want to advance but there's nothing available, or you might be consuming a lot of content from the industry but non of it seems to be helping. How do we regain a proper view of our situation and gain a...

134 : Founder Friday! w/ Jeremy Zhang | M2M Roasters & Uni Uni , Nanjing, China : 2x Chinese Barista Champion and coffee entrepreneur, specialty coffee in China, hiring and training, keeping standards, leading multiple cafes 24.01.2019

It's Founder Friday and today we get to hear from the 2x Barista Champion of China and owner of M2M Roasters & Uni Uni Coffee , Jeremy Zhang. In this conversation we get a look into Jeremy's road to specialty coffee through competition and the founding of his coffee businesses M2M Roasters and Uni Uni Coffee.  We discuss the challenges that came with opening in a Nanjing's relatively new coffee ma...

Curbing their Enthusiasm : How we put a damper on the customer's experience and what to do instead 24.01.2019

It is easy for us to become jaded and to pass on our cynicism to the customer. How can we come along side them and be their guide tot this new world of specialty coffee and the your cafe? We chat a bit about this today on shift break.

133 : 5 Keys to Successful Wholesale w/ Sarah Richmond : How to set up an incredible wholesale program, servant leadership, mission driven values, integrity, team building, systems and operations, mindset and growth 22.01.2019

Wholesale! It is a vital part of both your success as a roaster-retailer, and the success of specialty coffee globally. Setting up a program that is sustainable, true to your values, and serves your team and your customers well is an absolute priority. It is no small task to venture into the world of wholesale as there are a lot of complexities and hurdles that will need to be worked through along...

Icing on the Cake: Competitions vs. the Shop 17.01.2019

Competitions are great for their ability to energize, challenge, and foster growth in baristas. The question is, are we doing the same for our staff? We chat about this important issue today's edition of Shift Break!  

132 : Baristas Speak! Vol. 3 : Conversations form Coffee Champs Nashville! w/ Adam JacksonBey, Kat Melheim, & Kristina Jackson : Barista career, leadership, industry impact, overcoming challenges 15.01.2019

Baristas speak and we listen! Learning form others experiences and allowing the way we chart our course to be influenced by the best input from our peers is an essential element of healthy community. I was able to attend the Coffee Champs event in Nashville where I had many great conversations with professionals from all over the country. I recorded and am sharing 3 of those conversations. I inter...

Communicate, Duplicate, Repeat : Key habits that make information stick 10.01.2019

There is always room for more clarity in communication. This is especially true in the coffee shop where so much vital information can fall through the cracks when it gets busy. Today we chat a bit about how duplication and repetition creates a better chance at getting cafe-wide adoption of any initiative. 

131 : The Strong Women of Coffee w/ Laura Gonzalez : Behind the project giving a voice to the amazing women that make up our industry , challenges women face in coffee, and some practices to adopt to help open up opportunities 08.01.2019

Our industry is blessed to have so many wonderful women contributing their greatness and inspiring us all. Laura Gonzalez knows this to be true and founded the Strong Women of Coffee project to help them tell their story and give them a voice. Today we chat with Laura about her experience in running this project and what she has learned along the way. We discuss common challenges women face in the...

The Conversational Reality of Your Business : Thought on how to approach creative projects in the new year 03.01.2019

There is more to a business than just our vision and goals. When we create anything we are involved in a conversation. Today we chat about how to approach your goals and creative projects in a way that takes into account the big picture.

130 : Anne Nylander | Training Principles for Specialty Coffee Professionals : Breaking down Anne's new book that helps trainers and educators conduct effective sessions and grow as professionals 01.01.2019

If we want healthy businesses that produce amazing coffee experiences then becoming better at training and teaching coffee needs to be a constant pursuit. There are hardly any books out there that speak directly to the situations coffee trainers find themselves in...until now! Anne F. Nylander has written the book "Training Principles for Specialty Coffee Professionals" and it acts as a guide book...

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