Chris Deferio

Keys To The Shop : Equipping Coffee Shop Leaders

Arts EN ↓ 1137 episodes

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

Author

Chris Deferio

Category

Arts

Podcast website

www.keystotheshop.com

Latest episode

Jul 9, 2026

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Episodes

436: Stop Burn Out! and Make Work Effortless w/ Greg McKeown | Best Selling Author "Effortless" 11.10.2023

How many times have we heard that we are supposed to give work our all? Give 100% or even 110%? And then we wonder how it is that professional baristas, managers, and owners burn out on a regular basis. I'd say it is high time we look at how we take on the work of the cafe work so that we can care for the health of ourselves, our people, while at the same time achieve even greater results. Too goo...

SHIFT BREAK: I Learned it from Watching You! 05.10.2023

Whether or not you are familiar with the 80's anti-pot commercial this episode references or not, the fact is that those who we lead are looking at the example we give them in our own performance. Even if we are not doing the same work. It is the way we conduct ourselves in any work that will influence the way others do their work. On today's Shift Break we will be exploring why your example is th...

435 : Encore! It's OK to be the Boss, w/ Bruce Tulgan 04.10.2023

Fully stepping into your authority is an act of service. Your position as a leader is meant to serve those you lead. But if you do not think it is ok to be the boss, you will simply be a bad an ineffective boss vs one that takes a strong, caring, and clear approach to the position.  One of my favorite authors on management is Bruce Tulgan who wrote the book "It's OK to be the Boss. We had him on t...

434 : Founder Friday | Leo Ferreira | Puzzle Coffee Shop, Tanzania! 29.09.2023

Tanzania is well known the world over for growing and exporting wonderful and iconic coffees. Mostly every coffee professional has enjoyed a Tanzania Peaberry coffee. Yet, much like most coffee farming countries, Tanzanias internal consumption nd availability of great roasted coffee to locals was limited at the very best. Enter Leo Ferreira and Puzzle Coffee Shop.  For the past 8 years now Leo, hi...

RoR #26 : How to Approach Roasting Fine Robusta w/ Cleia Junqueira | Consultant + Q-Robusta Grader 27.09.2023

Fine robusta has been the hot topic of conversation in the specialty industry these last few years and for good reason. What was once relegated to the sidelines has been showing up on offering sheets and coffee menus of some of the world's best importers and roasters.  With this in mind, knowing how to approach and roast this species of coffee is critical. As robusta secures its place in specialty...

Defining Excellence and Success 27.09.2023

We love to talk about setting each other up for success and pursuing excellence in what we do. In some ways we are like the person trying to order food in english to a server who does not understand the language, instead of translating, we think we should just say it louder and slower. Which makes things way worse. They are fine words, but without telling people what they mean, they become meaning...

433: How to Earn Loyalty 24.09.2023

How do I find loyal staff and win loyal customers? This question and many like it has been asked thousands of times as we deal with incredible amounts of turn over in our shops. We have tried tricks, incentives, benefits of all kinds but they never seem to quite do the trick. Same with customers, we offer deal, discounts, and specials, and dance whatever dance we think will get them to come back a...

You Need to Prioritize In-House Training! 22.09.2023

Cafe standards are often a jumble of various people's ideas sourced from both far flung areas of the industry and the past habits of new staff. We are in a constant cycle of sending people away to outside places to learn what to do within our own walls. The problem with this is that we are constantly dependent on outside input but never truly using resources to build our own systems and standards...

432 : How to Win in Specialty Retail Coffee 20.09.2023

It is a new era is specialty retail coffee. Great coffee can be found very easily in most major cities and people are making better coffee at home than they ever have. Add to this the ubiquity of RTD (Ready to Drink) coffee and a wide variety of convenience products. The retail coffee shop, with baristas making drinks and serving those drinks to customers, sits amongst this saturation with a probl...

Raising Your Hiring Standard 14.09.2023

The world of hospitality is filled with people who are either a great fit for the field, or not. Problem is that, for the number of coffee shops in operation today demand for great people is way higher than the supply. So how do we make sure we are hiring the best fit for our business? Today on shift break we will be exploring the number one most important thing you need to discover about a person...

431: An Exercise in Listening to Coffee w/ Alexander Roach of Boycott Coffee + The Alphabet Book of Coffee 12.09.2023

As professionals, our communication about coffee is only as good as our ability to truly tune in to the message that emerges from the many different voices that give shape to the story of coffee. In the noisy world innovating ways to connect people with meaningful narratives is crucial. Today we are going to talk with someone whose coffee subscription project invites people to interact with coffee...

Pull Out The Fridge 09.09.2023

Ever wonder what's behind the fridge? Most of us have had the unique "pleasure" of finding out. The build up of cup lids, loose change, grime, and other organic matter / creatures is a great illustration of how we tend to avoid things that are out of sight, yet left un attended will have a negative impact of everything. On today's Shift Break we will be talking about how this applies also to the d...

430 : Embracing "Unreasonable Hospitality" w/ Will Guidara | Thank You NYC + The Welcome Conference 05.09.2023

Coffee is all about human connection. That we get to create both the beverage and the experience people have when enjoying it is at once a great responsibility, a joy, and an opportunity to change lives through our hospitality in each interaction. In our daily pursuit of providing this special moment we must start with a dedication to our craft and care for people that in many ways could be consid...

RoR #25 : Training Up the Next Generation of Roasters w/ Steve Lee of Pocket Knife Consulting + Linea Caffe 02.09.2023

Effectively training up an apprentice roaster is key not only to your succession, the growth of your business, and the consistency of your quality, -but providing a great learning environment and approach to education and coaching will push the whole industry forward.  The key is to not only deliver processes, rules, and systems, but also opportunity for contribution, conversation, and room for yo...

Insecurity in Management 31.08.2023

Now that you are the boss, manager, trainer, or leader, there is a lot of pressure to perform and prove yourself to those your lead AND to yourself. It is easy to question your legitimacy and fall prey to imposter syndrome. "I need to have the answers" is a thought that haunts us as anything less means we are not the right one for the job.  On today's Shift Break we will be talking about how we ca...

SPECIAL! Part 2 | Coffee Fest Anaheim 2023 w/ Steve Chang of Copa Vida Cafe and Jon Ferguson of Coffee Tech Central 30.08.2023

Welcome to Part 2 of the Coffee Fest live on the show floor interviews from Anaheim, CA 2023! This time we are starting off with an interview with Steve Chang, Founder of Copa Vida Cafe! Currently the owner of Copa Vida Café (10 locations) as well as it's sister roasting company, True Beans Coffee Roasters and it's parent, HNF & Associates, Steve Chang has been in the Food Service business for ove...

SPECIAL! Part 1| Coffee Fest Anaheim 2023 w/ Kenneth Davids and Madeleine Longoria Garcia 29.08.2023

Welcome to Part 1 of the Coffee Fest live on the show floor interviews from Anaheim, CA 2023! It was a pleasure to kick things of with coffee legend and returning guest, Kenneth Davids! Kenneth has been involved with coffee since the early 1970s and has published three books on coffee, including the influential  Home Roasting: Romance and Revival , now in its second edition, and  Coffee: A Guide t...

429 : Believing You CAN Run a Great Shop w/ Michael Ryan of Threadbare Coffee Consulting 29.08.2023

In the face of necessary reality checks and the inherent ups and downs of starting and running a coffee shop, there must always exist the foundational idea that "You can do this" and "It is possible". That belief in possibility is what drives today's guest whoI am honored to call a good friend, Michael Ryan of Threadbare Coffee Consulting. Michael is a published author, international speaker, and...

428 : Founder Friday | Maxwell Mooney's Final Chapter at Narrative Coffee and New Beginnings 25.08.2023

Early on in the podcast (2019) I had Maxwell on to tell the story of Narrative and then 3 more times since then to discuss deeper topics related to running a great shop, dealing with challenges, and tools to success. I have known him for over a decade and believe he channels the kind of character and values the entire industry should aspire to.  Recently Maxwell made the decision to sell his groun...

For Here or To-Go? 25.08.2023

What would you think if you went to a sit down restaurant an hour before close where, after seating you, they brought your food out in doggie bags "because we are closing soon and we don't want to have to do dishes". My guess is that it would seem pretty strange and even antithetical to the experience you were expecting. Hospitality is about serving people something that fulfills the promise our m...

427 : Encore Episode: What you MUST Know About Employee Culture w/ Stan Slap 23.08.2023

While culture is a needed focus, today it has become the hottest buzz word that can mean almost anything. What is most useful these days as we rightly focus on culture is a lens through which to view it that brings clarity and helps guide us to take action in ways that serve our staff and ultimately the business.  Way back in the KTTS archives we had an interview with Stan Slap, author of one of m...

426: Fostering a Culture of Continuous Improvement 16.08.2023

Having an engaged staff that are motivated and inspired to not just get through the shift, but to truly invest into the cafe and help improve things is a dream shared by many owners. This culture where each individual team member takes ownership and finds creative ways to refine the operations, quality, and hospitality does not have to be just a dream!  Today we are going to be discussing what it...

Generate More Urgency! 10.08.2023

So many things vie for our attention in the day-to-day work of the coffee shop. In the midst of the fires we need to put out, questions that need answers, and ideas everyone has (both good and bad) we have a general idea of what we are aiming for but sometimes lack specific actions that we can take to see the goal achieved.    Today on Shift Break we will be talking about how we can create urgency...

425 : Some Thoughts on Supporting Your Manager 03.08.2023

Managers hold the key to the success of the shop. They are tasked with taking all the people, place, and processes and making them work well together day to day. When a manager is correctly supported by the owner then they are able to do a great job and your whole business benefits. Without proper support, operations, morale, and the manager themself can easily fall apart.  Today we will be discus...

Faithfulness and Honesty 03.08.2023

It is easy to get discouraged in running a cafe. There are a million things to do and the temptation to despair becomes worst when we hold an idealized version of ourselves and our work in our heads everyday. What are we working for and what are we working towards?  Today on Shift Break we will talk about two values and how to employ them in your work in the coffee shop so you can grow in a holist...

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