Chris Deferio

Keys To The Shop : Equipping Coffee Shop Leaders

Arts EN ↓ 1137 episodes

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

Author

Chris Deferio

Category

Arts

Podcast website

www.keystotheshop.com

Latest episode

Jul 9, 2026

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Episodes

449: Convenience and Automation in Coffee w/ Tim Cox of Franke Coffee Systems 18.12.2023

The coffee market is much bigger than just specialty coffee. In fact specialty makes up just a fraction of coffee consumed globally. The advent of convenience coffee service is growing lock step with innovations in automation and that has historically make those of us in the more craft forward markets nervous. While I will readily admit to being one of those nervous and doubting people when it com...

448: Founder Friday! Part 2 "Switching Gears" | w/ Doug Zell of Intelligentsia and The Meteor! 14.12.2023

In this second part of our 2 part Founder Friday we switch gears with Doug Zell, founder of the iconic coffee company Intelligentsia Coffee. In the years that followed the acquisition of Intelligentsia, Doug entered into a new era of creativity related to food, coffee, and his passion for cycling. With his friend and fellow cycling enthusiast Chris St. Peter, they founded the Meteor. The vision be...

448: Founder Friday! Part 1 "Switching Gears" | w/ Doug Zell of Intelligentsia and The Meteor! 14.12.2023

The landscape of specialty coffee has been influenced by many people and companies over the last few decades. The foundations of the standards and methods we use now, at one time, were merely ideas waiting for someone to put them into action. In the class of companies operators that have championed that exploration one of the most influential was Intelligentsia Coffee under the leadership of found...

SHIFT BREAK : It's OK to Have Reasonable Tolerances 14.12.2023

The pursuit of excellence drives us to create very stringent standards for our coffee, service, and businesses. There is nothing wrong with this, except for when it becomes so narrow that it chokes out the life of the café, pushes people away and ends up, creating the opposite result then we intended. On today's shift break we are going to talk about why it's OK to have reasonable tolerances in th...

447: Understanding the Business of Coffee w/ Maxwell Colonna-Dashwood 12.12.2023

The world of coffee trade and commerce is complex to say the least. The difference between a business that succeeds and one that flounders is largely based on how well we know the business of coffee and how we move wisely within it as we establish and grow our shops and roasters. The consistent nurturing and success of our business has a ripple effect that will help the whole supply chain. Certain...

SHIFT BREAK: How to Approach Holiday Hospitality 07.12.2023

The holiday rush is in full swing and many of us (most of us) are trying our best to just survive the frenzy. Shops are full of customers as well as friends and visiting family of our customers and it is a great time to not just survive the craziness but to increase our intentionality, presence of hospitality, and care for our staff and guest in spite of the pressure. Today on Shift Break we will...

446: Building a People-First Coffee Tech Culture w/ Jason "Double J" Johnson, Black Rabbit Service Co. 06.12.2023

As the tools we use to craft coffee multiply, so too does the need for companies to keep the machines running well. Service techs are an essential segment of the industry and in an industry based on hospitality and service, it is important that a tech is able to not just diagnose and fix machines, but is able to work with people in a way that reflects the values of hospitality that equipment is me...

SHIFT BREAK: We Need Inconvenient Coffee 01.12.2023

We are obsessed with innovation that tends to solve problems that are increasingly inconsequential to the customer. A race to put coffee in virtually any context all in the name of convenience may bring coffee to more people, but what does it do to the value of the coffee when we remove virtually all customer generated investment into the process.  Today on Shift Break we will be talking about why...

RoR #27 : Scaling and Relationships in a Small Roastery w/ Cody Gordon, Cerberus Coffee 30.11.2023

Taking what you have learned over many years of working in coffee and creating your own roasting and cafe business is no easy task. It requires a strong enough "why" and a vision for the people that the roastery and shop wil serve. Cody Gordon did just that with the founding of Cerberus Coffee in Jacksonville, Oregon.  In this conversation Cody and I discuss the journey taken from barista, manager...

445: Evolution of the Barista-Machine Relationship w/ Ryan Willbur, Middleby Coffee 28.11.2023

The magic baristas can render from coffee relies on not just their skill and the incredible efforts from producers and roasters, but also on the quality of the equipment they have to work with. Over the past couple decades the quality and consistency of machines has improved in massive ways. Much of the reason for this lies with the way machine manufacturers and baristas have evolved their relatio...

444: Founder Friday! w/ Julia Peixoto Peters of Peixoto Coffee, Arizona 24.11.2023

Between the moment a farmer hands over their crop, to the moment a barista hands a customer a cup of that same coffee, there is a complex system that will either bring hope and equity to those most vulnerable, or reinforce the hopelessness that is too common with those who cultivate the coffee we love. Today's guest grew up seeing this hopelessness on her families farm and decided to do something...

SHIFT BREAK: The Weight of Relationships 23.11.2023

The coffee shop environment is filled with more that just coffee. It is a swirling mix of emotions, thoughts, expectations, communication, action, interpretation of actions, and everything in between. In other words...Relationships. The hardest part of coffee is the people they say. And while it may be true, it is also true that people are integral to coffee and to the joy and fulfillment of the e...

443: Keep Your Communication Simple! w/ Author Ben Guttmann 20.11.2023

Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise.  Today we will be expl...

SHIFT BREAK: Make Customer Feedback a Priority 16.11.2023

Do we care what our customers think? If so, how do they know? When you talk to almost any operator of a cafe you will hear them say that they value the customer and their feedback. The question though is how are the customers supposed to deliver it and are you making it easy for them to do so? On today's Shift break we will be talking about how we can pursue customer feedback in a clear and meanin...

442 : We Need Confidence, Celebration, and Joy! 14.11.2023

You hear it everywhere. Owning and running a business is hard, taxing, a battle even. And while there is truth to this, it is not the whole truth. In the entrepreneurial journey we have accepted, with no degree of irony, that it is a miserable business bringing joy to our communities through coffee. Don't buy it.  Today we are going to be talking about the transformational role that confidence, ce...

SHIFT BREAK: Your Manager Has No Time To Manage! 10.11.2023

High expectations are fine as long as they are coupled with the resources and tools to actually achieve them. No position in the cafe gets the short end of the stick of resourcing than the cafe manager. As baristas watch their manager lose their mind, they in turn pass on the opportunity. Come be a manager where there is more stress, more work, less time to do it, and more expectation. No thanks. ...

441: How to Achieve Operational Excellence w/ Laila Ghambari 07.11.2023

A coffee shop cannot survive without having excellent operational systems and tools that bring together and make consistent all the craft, values, and magic we want from a cafe experience  Just like the work of a barista, 75% of what we do in ownership and leadership has to do with the things that happen off bar. The foundations of business. How we create, employ, and refine structures means the d...

SHIFT BREAK: Quality Still Matters 02.11.2023

Quality is subjective. What is not subjective though, is that quality matters. That begs the question, how should we define quality and pursue it in an age of coffee where we want both excellence and inclusivity of expression of preference. Today on Shift Break we will be talking about why quality still matters and how we should think about what, how, and for whom are we crafting these coffee expe...

440 : What Should Scare You About Coffee 31.10.2023

Working in coffee, you come across a lot of unexpected career pitfalls. Things that you may not have expected that can lurk just around the corner and lead us off track in our careers and our businesses. That should scare us. At least it should make us vigilant to pay attention and walk out our careers in a way that avoids these dangers.  Today on this slightly Halloween themed episode we will be...

Founder Friday! Youth, Foster Care, and Human Connections Through Coffee | w/ Miah Sommer of Astute Coffee in Omaha, NE 26.10.2023

More than 23k youth age out of the foster care system each year. Many of these young people, because of the trauma and  instability, end up at higher risk of addiction, homelessness, financial instability and worse.  One man whose own past parallels those he seeks to serve, has been working to change this seemingly hopeless cycle through founding a coffee business that serves these youth and gives...

SHIFT BREAK: Wrong Fit For the Role, or Wrong Fit For Your Business? 26.10.2023

It can be difficult to tell the difference between and employee who is not the right fit for your business, vs a barista who is is simply not the right fit for the role they are in. Many great employees have been unduly let go, passed over, or simply remain in ill-fitted positions because their boss is not able to tell the difference or may to even be paying enough attention to notice and take the...

438 : How to Build a Successful Cafe w/ Erin Young of Red Buffalo Cafe 24.10.2023

Opening a running a successful cafe is no easy task. I requires passion as well as attention to the details around systems, relationships, and being able to grow yourself as a leader in that environment. Today we are going to be exploring one owners journey who  not only has done this well, but has just published a book about her experience that gives others insights and tools to find success in t...

SHIFT BREAK: Making Minimum Viable Changes 19.10.2023

Once we see that there are changes that need to be made tyo improve our shops, we can tend to either freeze under the enormity of the task, or we can respond by going all out in a fast and intense bid to fix that area. In reality, neither of these approaches lead to great results.  On today's Shift Break we will be talking about how we should be approaching making changes in the cafe by making  Mi...

437 : The New Age of the Barista: Mindsets + Habits for Success 17.10.2023

What does it take to be successful as a barista or even just a coffee professional today? I believe the main differentiator for cafes is the experience and the main differentiator for baristas is how they approach their role. This will determine what they can glean from their current position and who they become in the process of carving out a career in coffee beyond the barista role.  In this epi...

SHIFT BREAK: Rest and Meaningful Work 13.10.2023

As we focus this week on balance and taking stock of the levels of energy and effort we put into our cafes, we must also consider the type of work we are taking on and how it alligns with our values and how we find meaning in it.  On today's Shift Break we will be talking about the place rest and meaningful work has in helping us find fulfillment in the midst of the efforts  Related episodes: 111...

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