Shannon Weinstein

Keep What You Earn

Business EN ↓ 857 episodes

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do...

Author

Shannon Weinstein

Category

Business

Podcast website

www.keepwhatyouearn.com

Latest episode

Jul 7, 2026

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Episodes

Boosting Your Income Without the Sales Hassle 17.11.2023

Are you facing challenges when it comes to the hunt for fresh customers? Numerous folks who are new to the world of business often find themselves grappling with this particular facet of entrepreneurship. But what if there existed alternative avenues for income generation that don't necessarily involve constantly acquiring new clients?   That's precisely what we'll delve into in today's episode. I...

The Hidden Power in Your Financial Reports with Sugey Piedra 16.11.2023

Today's conversation will focus on the importance of looking at your financial reports, such as the profit and loss (P&L) statement and income and expense reports, to gain meaningful insights into your business's performance. Sugey emphasizes the need to shift our perspective from simply looking at profit or loss to understanding how we can make informed decisions and take advantage of opportuniti...

Harness the Benefits of an Accountable Plan in Your Business 15.11.2023

Many entrepreneurs frequently employ their personal belongings for business purposes without fully capitalizing on the tax advantages that come with it. While many are aware of deductions like the home office and vehicle mileage, there exist numerous other tax-saving prospects for business owners operating as S corporations. The accountable plan serves as a valuable tool for S corporation propriet...

Simple Ways to Wealth with Hilary Hendershott 14.11.2023

In today's episode, Shannon Weinstein sits down with Hilary Hendershott, founder of Hendershott Wealth Management, to discuss simple ways to achieve wealth. Hilary specializes in empowering women to take control of their finances and grow their wealth. As a certified profit first professional and a fiduciary fee-only financial advisor, Hilary is committed to acting in her clients' best interest. W...

Ditch Your Budgets and Try This Instead 13.11.2023

Today we're diving into the concept of Profit First and how it can transform the way you manage your business finances. We'll explore why budgets may not be the most effective approach and introduce you to the idea of crafting a profit plan. Get ready to learn how to prioritize your profit, set spending allocations, and connect your financial goals to tangible results.    What you'll hear in this...

The Tax Impact of Selling Digital Products 10.11.2023

Today, we're diving into a topic that is becoming increasingly relevant in the world of entrepreneurship: the tax impact of selling digital products. With the rise of online businesses and the ease of offering digital products like eBooks, courses, and resources, it's important to understand how these sales can affect your business and taxes. I will break down the nuances of sales tax and how it a...

Real Estate Wealth: The Profit First Approach with David Richter 09.11.2023

Hey there, fellow entrepreneurs! We all know that when you work hard for your money, you should get to keep it. It's a fundamental principle in my business, and it resonates with numerous fractional CFOs and financial experts out there. Enter David Richter, a newfound friend I connected with at a recent conference, who shares this core belief. I've invited him to join us on the show today to delve...

What Qualifies as a Deduction 08.11.2023

In today's episode, we're delving into the realm of tax deductions tailored for entrepreneurs. For those steering their own business ship, discerning the deductibles from the non-deductibles can be a game-changer when it comes to maximizing your earnings.   We'll decipher the intricate world of deductions – how they function, what classifies as a legitimate deductible expense, and what falls under...

Overcoming Imposter Syndrome with John Mollura 07.11.2023

Have you ever felt like you didn't deserve to be in the room or to receive the recognition you deserved? I think we all struggle with this, especially as we encounter new challenges and new environments in business. Join me for this conversation on the impact and costs of imposter syndrome with John Mollura.   John Mollura is a professional speaker who went from being a literal rocket scientist to...

Why You Need More Than One Type of Mastermind 06.11.2023

Multiple masterminds?!? Yes - today we talk about the types of masterminds you should be looking for as a business owner and the various benefits and considerations when deciding to invest in each.   What you'll hear in this episode: [2:41] Investing in a mastermind of your peers [8:35] Surround yourself with people who stretch you [11:10] Surround yourself with people who need you   If you like t...

Three Things to Get Done Before the Holidays 03.11.2023

The holidays creep up every year! We tend to get ambitious about what we can get done by the end of the year, so in this episode, Shannon breaks down just three SIMPLE things that, if done in the next few weeks/months, will make a positive impact on your business finances.   What you'll hear in this episode: [2:04] The benefits of getting caught up on your books [6:00] Securing the right tax pro f...

Turning Reading Into Results with Nick Hutchison 02.11.2023

We all have that bookshelf or audible library full of partially finished or unopened books, or those notebooks full of notes from the books we have read but we have not taken any action on what we learned. We let our existing habits get in the way of integrating in this new knowledge. That is why my guest Nick is here today to teach ways to turn your reading into results.   Nick Hutchison is the a...

How to Know if a CFO Power Session is for You 01.11.2023

I've recently come to a realization that there was a gap in my range of product offerings. Some of my clients expressed a desire for CFO services, but they weren't quite prepared for a recurring CFO package. This realization inspired me to introduce something I like to call "CFO Power Sessions." In this podcast episode, I'll be delving into the details of what these sessions entail, their structur...

How to Stand Out as a Leader with Claudine Pereira 31.10.2023

What makes a good leader? Is it about the influence they have, or the impact they make? Can a leader be a leader if they do not have a following? These are questions we unpack in today's episode with leadership expert, the Pink Coach, Claudine Pereira.   Claudine works with small business owners and leaders, through coaching, training, and consulting she brings laser focus and strong structure, al...

Asset vs. Expense: What's The Difference? 30.10.2023

In this podcast episode, we delve into a rarely explored yet highly significant query, with the intention of offering business proprietors an all-encompassing insight into their expenditure choices.   Frequently, business owners lean towards the deduction of an entire expense within a single fiscal year. Nevertheless, it's imperative to recognize that when a specific purchase can be classified as...

How to Introduce Your Kids to Money 27.10.2023

You can teach your kids about money without being a master at it yourself. All you need to do is include them in the process and bring them along. In today's episode I share how you can start to include your kids in more money decisions and get them exposed so they can build their own, more positive, money story.   What you'll hear in this episode: [2:34] How to involve your child in the buying pr...

Dildos are Deductions Too with Katherine Studley 26.10.2023

Today's guest takes "not your typical CPA" to the next level. Katherine is a powerhouse CPA who is on a mission to serve spicy businesses including exotic dancers, sugar babies and OnlyFans creators. She also comes from a compassionate space free of judgment for her clients. Today we unpack how this industry is benefiting from her services, including a few tax tips for creators and how she chose h...

How to Make Sure Your Pay Aligns with Your Business Structure 25.10.2023

I frequently receive a common question: "How should you compensate yourself as a business owner?" The answer to this question depends on the unique structure of your business. During this episode, I will delve into the various payment options available to business owners, including those operating as sole proprietors, single-member LLCs, multi-member LLCs or partnerships, S-Corps, and C-Corps. I w...

Build Systems to Build Wealth with Justin Green 24.10.2023

You've probably heard tons of advice on how you can build wealth and are probably feeling overwhelmed with the amount of advice out there. As with most things, when you can come back to the basics and keep things simple, you can succeed. It's about getting wealthy, not just rich.   Justin Green is a Certified Financial Planner and the founder of Assist FP, an independent fee-only financial plannin...

Should You Hire Your Family? 23.10.2023

There are lots of good reasons to hire your family in your business, but you want to be proactive in managing any potential pitfalls that can impact not only your business, but your most important relationships as well.   What you'll hear in this episode: [2:22] The benefits - tax and otherwise - of hiring family members [6:51] Determine a legitimate business purpose for hiring this person [8:59]...

How to Deliver an Exceptional Customer Experience 20.10.2023

If you are struggling with delivering an exceptional customer experience and balancing processes and structure, this is for you. This episode serves as a reminder of how to live in the middle of scaling and serving well. Learn how to do what is not scalable until it isn't.   What you'll hear in this episode: [2:10] Tips to implement better customer service experience without sacrificing scalabilit...

Are Online Courses Dead? With Jasmine Jonte 19.10.2023

Feel like online courses were soooo 2020? It can feel like you missed the boat on creating and launching a profitable digital course and you may be considering other ways to package your offer. If this is you, then I am so excited to let Jasmine Jonte, online course creation expert and founder of Cre8tion, share all of her insights on where online courses are headed and how to leverage current tre...

Should You Be Paying Quarterly Tax Estimates? 18.10.2023

I hold an unconventional perspective on quarterly taxes - I'm not suggesting you avoid paying them altogether, but I'd like to shed light on an alternative approach I often propose to my clients.   My purpose in sharing this isn't to dictate your actions, but rather to highlight the diversity of viewpoints in the world of taxes and accounting. It's one of the delightful aspects of our profession -...

Overcoming Business Challenges for Spa Owners and Service Businesses with Emily Kendel 17.10.2023

Emily started her own medspa and after many lessons learned, now coaches other owners to avoid the mistakes she and her team learned as they built their business. With 22 years of experience in the beauty industry, Emily started as a licensed esthetician before working her way up to becoming a celebrity makeup artist for TV and film. Her passion is for helping aesthetician-owned medical spas make...

3 Steps to Preventing Tax Season Stress 16.10.2023

Tax time is not the most exciting time, but you can make it stress-free if you implement the three tips I share in this episode. Spoiler - it's not all about what YOU need to be doing or creating more work for yourself.   What you'll hear in this episode: [1:54] Realistic approaches to eliminate tax stress. [3:30] How long should it take you to do your taxes? [6:51] How a manila folder will help t...

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