Keep What You Earn

In this episode I dive into the world of forecasting, outlining the differences between cash flow forecasts, budgets, and projections. I'm sharing valuable insights on creating more accurate forecasts, and emphasizing the importance of being directionally correct rather than perfect.  I am also discussing the significance of considering sales pipelines, anticipating revenue, and factoring in perso...

In this empowering episode, I am joined by the remarkable Millen Livis , a holistic financial independence mentor with an inspiring story of overcoming adversity. Together, we unpack the often daunting challenge of financial independence, dissecting the mental blocks and subconscious barriers that hinder financial success.      As we champion the goal of living life on our own terms, free from the...

Joining me in this episode is Amanda McKinney, a distinguished thought leader and coach specializing in Accidental Entrepreneurship. Amanda is the brilliant mind behind "Why Not You? An Accidental Entrepreneur's Guide To Success" and the charismatic host of "The Unapologetic Entrepreneur Podcast." In our conversation, we delved into the significance of taking a moment to savor success.     Amanda...

In this introspective installment, I take you on a profound journey through my path of self-discovery, grappling with imposter syndrome, and unveiling the three pivotal keys essential for podcast triumph. Rooted in personal experiences and the evolution of the "Keep What You Earn" show, these invaluable insights are illuminated as follows:   Content: Unpacking the significance of content, I debunk...

In today's episode, we discuss the essential skill of marketing in recruiting. Shannon shares her experiences with successful hiring strategies, emphasizing the importance of being intentional in job descriptions to attract the right candidates. She highlights the need for companies to authentically showcase their values and expectations in their job postings, allowing them to attract like-minded...

In the realm of business, entrepreneurs often utilize personal assets for professional purposes, often missing out on potential tax advantages. While familiar with deductions like home offices and vehicle mileage, S corporation owners can tap into even more opportunities. This episode dives into the accountable plan—a tax-saving strategy beyond the inherent benefits of being an S Corp. Discover wh...

Today, Tess will share her extraordinary journey from an $80,000 investment loss to a seven-figure net worth—all by the age of 35. She's here to dispel the myths that hold you back, like that pesky belief that you're "not a numbers person," and to guide you through the world of investments with clarity and confidence.   Together, we aim to create a space where you can learn about money and investi...

Are networking events causing you some apprehension? You're not the only one. I've experienced the same sentiments numerous times in my professional journey, particularly when networking seems obligatory. Personally, I've discovered several methods to transform networking events into a more bearable and occasionally even pleasant experience. Apply these tips to your upcoming marketing event and fo...

Welcome back to "Keep What You Earn," the podcast designed to help entrepreneurs like you scale your business, maximize your profits, and create wealth without the waffle. I'm your host, Shannon Weinstein – CPA, business owner, and your guide through the labyrinth of entrepreneurship. Today, brace yourself for an inspirational voyage as we dive into episode 450, titled "Fire Yourself to Find Succe...

In today's episode, we dive into the world of Latin music and reveal a surprising lesson that entrepreneurs can learn from it. Drawing from my love of reggaeton and observations of the music industry, I uncover the power of intentional collaboration. I highlight how Latin artists have mastered the art of audience cross-contamination and collaboration, and how this strategy can be applied to busine...

Today we have an exciting topic to delve into. In this episode, we will be exploring the intriguing question of how authors should treat the costs associated with their publishers when it comes to their taxes. Are these expenses considered straightforward deductions, or is there more to it? Join me as we navigate this gray area and uncover the implications for authors and aspiring authors alike. W...

We introduce an insightful conversation with Travis Gatzemeier, a certified financial planner who guides entrepreneurs and equity compensated professionals in making informed financial decisions. There's so much noise online when it comes to opinions and advice on how to manage your hard-earned cash. Should you aim towards investments, or pour everything into your business? Perhaps Roth retirement...

I've faced scrutiny for my inclination towards utmost transparency in detailing my methods and procedures—a departure from the conventional perception that accountants merely peddle knowledge. As I've advanced in my professional journey, I've come to realize that many peers provide similar services. The true distinguishing factor lies in the quality of the customer experience.   It's vital not to...

One thing I have noticed in the last year working with business owners at varying stages is that everyone seems super unclear on who they should hire in their business. I see people posting all the time asking for an accountant or CPA, which I believe is one of the reasons business owners like you aren't getting the help you deserve. In this episode, I was recently on the She Leads First Podcast w...

If you've ever seen tax tips on social media and thought "Is this legit", surprisingly, the answer is probably yes, but the information they share doesn't have all the fine print. In this episode, listen as I unpack three big tax strategies and explain why they may not make sense for you, so you can go back to focusing your energy on earning more.   What you'll hear in this episode: [02:23] Accoun...

For entrepreneurs, establishing revenue objectives is a standard procedure. Initially, our target is to meet expenses, and later, we incrementally incorporate additional income for personal benefit. As we aspire for financial stability, viewing our business as the mainstay of our livelihood, this numerical goal expands over time.   Yet, it's paramount to remain attuned to our underlying motivation...

Welcome back to another episode of "Keep What You Earn"! Today on episode 442, we are delighted to have on board the amazing Bernadette Harris, a forensic accountant and a Certified Fraud Examiner, who is passionate about helping small business owners prevent fraud. Bernadette, with her 22 years of experience, is here to share some gut-wrenching stories of fraud that led some small businesses to c...

I advocate that all entrepreneurs should construct their businesses with the foresight that they might eventually consider selling them. I hold this viewpoint not because I assume that selling the business is everyone's ultimate objective, but because I firmly believe that adopting this perspective will lead to the development of robust processes and systems capable of enduring the test of time, r...

You can't scale your operations without a team and you can't build a team without solid practices around communication and culture. Today, we break down success factors in team operations with Lia Garvin. Lia Garvin is the bestselling author of Unstuck, TEDx speaker, host of the top podcast Managing Made Simple and team operations consultant with experience leading team operations across Google, M...

In today's episode, we have a special treat for you as we dive into Shannon's recent interview with Ryan Pineda on the "Wealthy Way" podcast. Get ready to gain valuable insights into wealth creation, financial decision-making, and the mindset required to achieve your goals.   Shannon shares her knowledge and experiences as a fractional CFO, providing strategic financial guidance to entrepreneurs....

Today, Shannon dives into the common issue many business owners face: cash flow crunch. Shannon addresses the urge to immediately seek investors and raise capital, highlighting the rigorous process involved and the long-term commitments that come with it. Instead, she offers alternative solutions to generate cash flow, such as taking on debt or entering into strategic partnerships. Join us as Shan...

I am thrilled to sit down with the dynamic entrepreneur and networking strategist, Chelsea Laub. Chelsea is the brain behind 'Mingle,' an innovative platform teaching individuals networking skills and personal branding. In this episode, we delve into the art and science of effective networking. How does one make meaningful, long-lasting connections? Are elevator pitches outdated? What is the role...

In a recent client session, I had an enlightening discussion that yielded insights applicable to many business owners. Delving into the intricacies of cash flow, we uncovered its pivotal significance for all enterprises, particularly startups, where it can be a determining factor in your success.   Furthermore, we emphasized the critical distinction between client volume and individual client reve...

Being an expert is one thing, but being able to effectively convey our ideas is another. Today on the show I welcome visual storyteller Phil Lashley to walk us through his FRAME method to help express your ideas in a way that evokes the right emotions and actions.   Phil Lashley is a creative consultant and visual storyteller committed to using visuals to help communicators and innovative teams ma...

Today we're diving into a topic that many of us struggle with: confusing productivity with profitability. As former professionals, we were conditioned to believe that the more we worked, the more we were valued and respected. But in the world of entrepreneurship, simply doing more work doesn't necessarily equate to more money. In this episode, we'll explore the mindset shift needed to associate ou...