Shannon Weinstein

Keep What You Earn

Business EN ↓ 869 episodes

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do...

Be sure to visit the podcast's website and support the creator: www.keepwhatyouearn.com

Author

Shannon Weinstein

Category

Business

Podcast website

www.keepwhatyouearn.com

Latest episode

Sep 29, 2026

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Episodes

How to Stand Out as a Leader with Claudine Pereira 31.10.2023

What makes a good leader? Is it about the influence they have, or the impact they make? Can a leader be a leader if they do not have a following? These are questions we unpack in today's episode with leadership expert, the Pink Coach, Claudine Pereira.   Claudine works with small business owners and leaders, through coaching, training, and consulting she brings laser focus and strong structure, al...

Asset vs. Expense: What's The Difference? 30.10.2023

In this podcast episode, we delve into a rarely explored yet highly significant query, with the intention of offering business proprietors an all-encompassing insight into their expenditure choices.   Frequently, business owners lean towards the deduction of an entire expense within a single fiscal year. Nevertheless, it's imperative to recognize that when a specific purchase can be classified as...

How to Introduce Your Kids to Money 27.10.2023

You can teach your kids about money without being a master at it yourself. All you need to do is include them in the process and bring them along. In today's episode I share how you can start to include your kids in more money decisions and get them exposed so they can build their own, more positive, money story.   What you'll hear in this episode: [2:34] How to involve your child in the buying pr...

Dildos are Deductions Too with Katherine Studley 26.10.2023

Today's guest takes "not your typical CPA" to the next level. Katherine is a powerhouse CPA who is on a mission to serve spicy businesses including exotic dancers, sugar babies and OnlyFans creators. She also comes from a compassionate space free of judgment for her clients. Today we unpack how this industry is benefiting from her services, including a few tax tips for creators and how she chose h...

How to Make Sure Your Pay Aligns with Your Business Structure 25.10.2023

I frequently receive a common question: "How should you compensate yourself as a business owner?" The answer to this question depends on the unique structure of your business. During this episode, I will delve into the various payment options available to business owners, including those operating as sole proprietors, single-member LLCs, multi-member LLCs or partnerships, S-Corps, and C-Corps. I w...

Build Systems to Build Wealth with Justin Green 24.10.2023

You've probably heard tons of advice on how you can build wealth and are probably feeling overwhelmed with the amount of advice out there. As with most things, when you can come back to the basics and keep things simple, you can succeed. It's about getting wealthy, not just rich.   Justin Green is a Certified Financial Planner and the founder of Assist FP, an independent fee-only financial plannin...

Should You Hire Your Family? 23.10.2023

There are lots of good reasons to hire your family in your business, but you want to be proactive in managing any potential pitfalls that can impact not only your business, but your most important relationships as well.   What you'll hear in this episode: [2:22] The benefits - tax and otherwise - of hiring family members [6:51] Determine a legitimate business purpose for hiring this person [8:59]...

How to Deliver an Exceptional Customer Experience 20.10.2023

If you are struggling with delivering an exceptional customer experience and balancing processes and structure, this is for you. This episode serves as a reminder of how to live in the middle of scaling and serving well. Learn how to do what is not scalable until it isn't.   What you'll hear in this episode: [2:10] Tips to implement better customer service experience without sacrificing scalabilit...

Are Online Courses Dead? With Jasmine Jonte 19.10.2023

Feel like online courses were soooo 2020? It can feel like you missed the boat on creating and launching a profitable digital course and you may be considering other ways to package your offer. If this is you, then I am so excited to let Jasmine Jonte, online course creation expert and founder of Cre8tion, share all of her insights on where online courses are headed and how to leverage current tre...

Should You Be Paying Quarterly Tax Estimates? 18.10.2023

I hold an unconventional perspective on quarterly taxes - I'm not suggesting you avoid paying them altogether, but I'd like to shed light on an alternative approach I often propose to my clients.   My purpose in sharing this isn't to dictate your actions, but rather to highlight the diversity of viewpoints in the world of taxes and accounting. It's one of the delightful aspects of our profession -...

Overcoming Business Challenges for Spa Owners and Service Businesses with Emily Kendel 17.10.2023

Emily started her own medspa and after many lessons learned, now coaches other owners to avoid the mistakes she and her team learned as they built their business. With 22 years of experience in the beauty industry, Emily started as a licensed esthetician before working her way up to becoming a celebrity makeup artist for TV and film. Her passion is for helping aesthetician-owned medical spas make...

3 Steps to Preventing Tax Season Stress 16.10.2023

Tax time is not the most exciting time, but you can make it stress-free if you implement the three tips I share in this episode. Spoiler - it's not all about what YOU need to be doing or creating more work for yourself.   What you'll hear in this episode: [1:54] Realistic approaches to eliminate tax stress. [3:30] How long should it take you to do your taxes? [6:51] How a manila folder will help t...

Tax Deadlines You Need to Know as a Small Business Owner 13.10.2023

We have a major tax deadline coming up on Monday, so today I am sharing the most important tax deadlines you should mark your calendar for as a business owner.   What you'll hear in this episode: [1:23] What are the major Federal Tax deadlines? [3:25] I go over the S-Corp election deadline as well. [5:20] What are my recommendation on paying estimated payment is you owe taxes for last year? [7:43]...

Taxes for the Cannabis Industry with the Dope CPA Summer Thorn 12.10.2023

The Dope CPA is a firm founded by Summer Thorn after spending years working for the military and studying criminal justice. She decided to use her passions and her skills in accounting and finance to serve the cannabis industry. Today on the show, we are joined by Summer and her colleague Malissa to uncover some unique challenges with the cannabis industry and discuss how important industry specia...

What is a W-9 and Who is Required to Have One 11.10.2023

Today, we're diving into a crucial facet of your business that warrants a fresh look, offering you the opportunity to streamline your operations and avoid potential complications down the road.   When it comes to taxes, it's imperative to guarantee that you've got your contractor-related paperwork squared away.   Investing some time now to revisit this aspect of your business and confirm that you...

QuickBooks Tips to Keep You Out of Your Books and in Your Business with Crystalynn Shelton 10.10.2023

Small business owners are often intimidated by accounting software and hesitate to use it, even when they're paying the big bucks for it! In today's episode we unpack the best tips for business owners at any stage of their journey on how to utilize QuickBooks in an optimal way to save time and money.   Crystalynn Shelton is a licensed CPA and QuickBooks Top 100 ProAdvisor helping startups, small b...

How to Build a Sellable Business with Arthur Petropoulos 09.10.2023

Positioning your business to be sellable should always be the gal, even if you have no plans to sell. In today's episode we discuss what makes a business appealing to a buyer, and thus more valuable, along with the common mistakes and pitfalls business owners make on their journey to exiting their business. We also cover mergers vs. acquisitions and when you should be considering all of these opti...

The Power of a Tax and Accounting Combo Team 06.10.2023

Today on the show, we discuss the pros and cons of using a "one-stop shop" for your accounting and tax needs in your business and how to approach shopping for these services.   What you'll hear in this episode: [1:43] What is the difference between a tax professional and an accountant? [3:23] Why it is important to have both a tax profession and an accountant at tax time. [10:17] What are some of...

Delivering Effective Feedback to Coach Your Team with Chris Goodman 05.10.2023

Part of leading a team as a manager or founder is learning how to coach and deliver feedback. In today's episode, Chris Godman joins Shannon to discuss how to implement coaching skills within your team to develop them and yourself as a leader.   Chris Goodman is a premier life and business coach for high-performers. His clients include founders, CEOs, influencers, across industries. His mission is...

Tax Deductions Associated with Events and Retreats 04.10.2023

In this episode, we unravel the intricacies of retreat and event expenses when it comes to tax deductions. With the rising popularity of retreats and business conventions, it's crucial to grasp which expenses can be deducted for both hosts and attendees.   Discover the key factors that determine deductible expenses, including what qualifies as "ordinary and necessary." We cover various deductibles...

Understanding Prenups with Aaron Thomas 03.10.2023

As with most things in life, marriage is all about communication, understanding and setting the right expectations with your partner. One of the ways to do that is literally on paper with a prenuptial agreement, aka a prenup. Today on the show we will discuss what prenups are designed to do, how to have an effective agreement with your spouse and the unique aspects of how to approach prenups as bu...

How to Pour Money Into Your Business 02.10.2023

Have you ever wondered how to actually fund money into your business bank account? Wondered if you have to pay taxes when you put this money in? In today's short episode, I answer these questions directly and guide you on how this works in your books too.   What you'll hear in this episode: [1:07] How do I put more money into my business? [2:26] Ways to do this so you don't pay extra taxes on the...

Tools for Team Accountability 29.09.2023

Accountability can sometimes be associated with micromanaging r discipline, but when done right can be a powerful tool go grow your team and your profits. Today, I unpack some useful tools I use in my business today as well as some tools from the archives of my corporate career we used on large projects.   What you'll hear in this episode: [1:32] What exactly is team accountability? [2:29] I discu...

Don't Leave These Terms Out of Your Contracts 28.09.2023

Today, I am not giving any legal advice, but I do want to look out for you when it comes to the terms in your contracts that directly impact your money. Today I cover three of the key areas of a contract you want to make sure are iron clad before you sign your next customer or engage someone in your business.   What you'll hear in this episode: [2:02] How to make sure your refund and cancellation...

Key Financial Metrics for Success in Product-Based Businesses 27.09.2023

Operating a product-based business involves unique challenges compared to a service-oriented business. There are often more intricate processes at play, encompassing not only the procurement of products for your business but also their subsequent sale to consumers.   Each of these stages frequently incurs additional expenses, and the financial landscape can become somewhat intricate if not meticul...

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