Keep What You Earn

One thing I have noticed in the last year working with business owners at varying stages is that everyone seems super unclear on who they should hire in their business. I see people posting all the time asking for an accountant or CPA, which I believe is one of the reasons business owners like you aren't getting the help you deserve. In this episode, I was recently on the She Leads First Podcast w...

If you've ever seen tax tips on social media and thought "Is this legit", surprisingly, the answer is probably yes, but the information they share doesn't have all the fine print. In this episode, listen as I unpack three big tax strategies and explain why they may not make sense for you, so you can go back to focusing your energy on earning more.   What you'll hear in this episode: [02:23] Accoun...

For entrepreneurs, establishing revenue objectives is a standard procedure. Initially, our target is to meet expenses, and later, we incrementally incorporate additional income for personal benefit. As we aspire for financial stability, viewing our business as the mainstay of our livelihood, this numerical goal expands over time.   Yet, it's paramount to remain attuned to our underlying motivation...

Welcome back to another episode of "Keep What You Earn"! Today on episode 442, we are delighted to have on board the amazing Bernadette Harris, a forensic accountant and a Certified Fraud Examiner, who is passionate about helping small business owners prevent fraud. Bernadette, with her 22 years of experience, is here to share some gut-wrenching stories of fraud that led some small businesses to c...

I advocate that all entrepreneurs should construct their businesses with the foresight that they might eventually consider selling them. I hold this viewpoint not because I assume that selling the business is everyone's ultimate objective, but because I firmly believe that adopting this perspective will lead to the development of robust processes and systems capable of enduring the test of time, r...

You can't scale your operations without a team and you can't build a team without solid practices around communication and culture. Today, we break down success factors in team operations with Lia Garvin. Lia Garvin is the bestselling author of Unstuck, TEDx speaker, host of the top podcast Managing Made Simple and team operations consultant with experience leading team operations across Google, M...

In today's episode, we have a special treat for you as we dive into Shannon's recent interview with Ryan Pineda on the "Wealthy Way" podcast. Get ready to gain valuable insights into wealth creation, financial decision-making, and the mindset required to achieve your goals.   Shannon shares her knowledge and experiences as a fractional CFO, providing strategic financial guidance to entrepreneurs....

Today, Shannon dives into the common issue many business owners face: cash flow crunch. Shannon addresses the urge to immediately seek investors and raise capital, highlighting the rigorous process involved and the long-term commitments that come with it. Instead, she offers alternative solutions to generate cash flow, such as taking on debt or entering into strategic partnerships. Join us as Shan...

I am thrilled to sit down with the dynamic entrepreneur and networking strategist, Chelsea Laub. Chelsea is the brain behind 'Mingle,' an innovative platform teaching individuals networking skills and personal branding. In this episode, we delve into the art and science of effective networking. How does one make meaningful, long-lasting connections? Are elevator pitches outdated? What is the role...

In a recent client session, I had an enlightening discussion that yielded insights applicable to many business owners. Delving into the intricacies of cash flow, we uncovered its pivotal significance for all enterprises, particularly startups, where it can be a determining factor in your success.   Furthermore, we emphasized the critical distinction between client volume and individual client reve...

Being an expert is one thing, but being able to effectively convey our ideas is another. Today on the show I welcome visual storyteller Phil Lashley to walk us through his FRAME method to help express your ideas in a way that evokes the right emotions and actions.   Phil Lashley is a creative consultant and visual storyteller committed to using visuals to help communicators and innovative teams ma...

Today we're diving into a topic that many of us struggle with: confusing productivity with profitability. As former professionals, we were conditioned to believe that the more we worked, the more we were valued and respected. But in the world of entrepreneurship, simply doing more work doesn't necessarily equate to more money. In this episode, we'll explore the mindset shift needed to associate ou...

Are you facing challenges when it comes to the hunt for fresh customers? Numerous folks who are new to the world of business often find themselves grappling with this particular facet of entrepreneurship. But what if there existed alternative avenues for income generation that don't necessarily involve constantly acquiring new clients?   That's precisely what we'll delve into in today's episode. I...

Today's conversation will focus on the importance of looking at your financial reports, such as the profit and loss (P&L) statement and income and expense reports, to gain meaningful insights into your business's performance. Sugey emphasizes the need to shift our perspective from simply looking at profit or loss to understanding how we can make informed decisions and take advantage of opportuniti...

Many entrepreneurs frequently employ their personal belongings for business purposes without fully capitalizing on the tax advantages that come with it. While many are aware of deductions like the home office and vehicle mileage, there exist numerous other tax-saving prospects for business owners operating as S corporations. The accountable plan serves as a valuable tool for S corporation propriet...

In today's episode, Shannon Weinstein sits down with Hilary Hendershott, founder of Hendershott Wealth Management, to discuss simple ways to achieve wealth. Hilary specializes in empowering women to take control of their finances and grow their wealth. As a certified profit first professional and a fiduciary fee-only financial advisor, Hilary is committed to acting in her clients' best interest. W...

Today we're diving into the concept of Profit First and how it can transform the way you manage your business finances. We'll explore why budgets may not be the most effective approach and introduce you to the idea of crafting a profit plan. Get ready to learn how to prioritize your profit, set spending allocations, and connect your financial goals to tangible results.    What you'll hear in this...

Today, we're diving into a topic that is becoming increasingly relevant in the world of entrepreneurship: the tax impact of selling digital products. With the rise of online businesses and the ease of offering digital products like eBooks, courses, and resources, it's important to understand how these sales can affect your business and taxes. I will break down the nuances of sales tax and how it a...

Hey there, fellow entrepreneurs! We all know that when you work hard for your money, you should get to keep it. It's a fundamental principle in my business, and it resonates with numerous fractional CFOs and financial experts out there. Enter David Richter, a newfound friend I connected with at a recent conference, who shares this core belief. I've invited him to join us on the show today to delve...

In today's episode, we're delving into the realm of tax deductions tailored for entrepreneurs. For those steering their own business ship, discerning the deductibles from the non-deductibles can be a game-changer when it comes to maximizing your earnings.   We'll decipher the intricate world of deductions – how they function, what classifies as a legitimate deductible expense, and what falls under...

Have you ever felt like you didn't deserve to be in the room or to receive the recognition you deserved? I think we all struggle with this, especially as we encounter new challenges and new environments in business. Join me for this conversation on the impact and costs of imposter syndrome with John Mollura.   John Mollura is a professional speaker who went from being a literal rocket scientist to...

Multiple masterminds?!? Yes - today we talk about the types of masterminds you should be looking for as a business owner and the various benefits and considerations when deciding to invest in each.   What you'll hear in this episode: [2:41] Investing in a mastermind of your peers [8:35] Surround yourself with people who stretch you [11:10] Surround yourself with people who need you   If you like t...

The holidays creep up every year! We tend to get ambitious about what we can get done by the end of the year, so in this episode, Shannon breaks down just three SIMPLE things that, if done in the next few weeks/months, will make a positive impact on your business finances.   What you'll hear in this episode: [2:04] The benefits of getting caught up on your books [6:00] Securing the right tax pro f...

We all have that bookshelf or audible library full of partially finished or unopened books, or those notebooks full of notes from the books we have read but we have not taken any action on what we learned. We let our existing habits get in the way of integrating in this new knowledge. That is why my guest Nick is here today to teach ways to turn your reading into results.   Nick Hutchison is the a...

I've recently come to a realization that there was a gap in my range of product offerings. Some of my clients expressed a desire for CFO services, but they weren't quite prepared for a recurring CFO package. This realization inspired me to introduce something I like to call "CFO Power Sessions." In this podcast episode, I'll be delving into the details of what these sessions entail, their structur...