Keep It Integrated

Kristin is starting to lose their steam as #AWNewYork2023 reaches day 3, but is stilling bringing the sounds of the conference, in addition to first musings and reflections on the Advertising Week thus far.

Kristin enjoys the sounds of the conference (seriously a good soundtrack!) and gives shout outs to Yahoo for keeping it simple with its brand activation and to Joe Schaefer of Tik Tok for explaining the value of the platform in ways a person over the age of 50 can understand. Keep it Integrated's coverage of Advertising Week New York is supported by a Harrison Grant from the University of Hart...

Kristin gets their feet wet on Day 1 of Advertising Week 2023 in the Penn District NYC. Hear the first sounds and take an audio tour of the conference. #AWNewYork

Kristin and Sarah prepare for the ICON and Advertising Week conferences and point out 3 things shared by, and which distinguish, each conference. Keep listening for upcoming "Sounds of the Conference" recorded live from the field!

Kristin & Sarah talk about the implications of the UAW strike on corporate Ad/PR in the industry. We discuss disconnect between ad messaging and the stance of brands vs. striking workers, theories of how ad messaging can serve PR goals, and Sarah giggles nervously as Kristin lowers their voice to mention Marxist critique and socialism.

It's not just reactive and proactive, PR is oh so much more. Sarah shares a wealth of experiences in day-to-day PR activities from new client onboarding/strategy, to metrics, and internal PR activities.

Kristin and Sarah discuss what went wrong (everything!) with Bud Light's use of trans influencer Dylan Mulvaney for a March Madness promo. Not only do we talk about the challenges of LGBTQ+ marketing communication, but we also hit on challenges with working with influencers on the whole.

Kristin and Sarah look at the Titan tragedy through a PR lens. What would you do if you were the Chief Communication Officer for the company?

Kicking off the hot PR summer here at KII, Kristin talks with Sarah Miner about a recent, winning PR tactic by Hulu's hit show, The Bear.

A sneak peek into this summer's episodes - from the Titan Submersible to Bud Light it's already been a long hot summer for brands stay tuned over the next few weeks while we take a deep dive into reactive and proactive PR practices and strategies.

The first of a 4 part series, in Episode 8.1 we are joined by Jacquelyn Argondizza and Chrissy Davies who talk with us about trends and best practices they have seen in their monitoring of industry current events.

UHart Alums Julie Weiss and Ford Draper share their strategy and creative expertise as we discuss A&W's award winning campaign.

Dr. Mala Matacin, Associate Professor of Psychology at the University of Hartford and Karishma Pinto, Senior Marketing Program Manager at Adam's & Knight join us in conversation around the Super Bowl ads. 

Myrani Alvarado, Marketing Manager at Worx, joins us to talk DEIAJ and SEM/SEO and helps us unpack this award winning campaign from Sephora.

Toni Ragozzino, Director of Digital Media at Jamloop joins us to discuss Cadbury's 2021 Webby Nominated "Not Just a Cadbury Ad" campaign.

Join us as we discuss the ins and outs of Covid Vaccine messaging with Sabrina Rivera, the Director of Social and Digital Media at McDowell Communication Group. Sabrina shares with us her experience as the Covid-19 Social Media Director at the Connecticut Department of Health and helps us unpack Uber's award winning Vaccinate the Block campaign.

Creative maven Ilicia Winokur joins us to unpack Hyundia's award-winning 2021 "Smaht Pahk" campaign.

In this episode we consider what makes a "winning" campaign and kicking off a series in which we analyze award winning campaigns.