Keep It Integrated

Daily Drip Wednesday October 15, 2025 15.10.2025 4:44 ↓

The final rung on the Creative Effectiveness Ladder: Enduring Icon **We'll be taking a bit of a break, so enjoy this Daily Drip - We'll be back with full episodes Soon!**

Daily Drip Tuesday October 14, 2025 14.10.2025 5:06 ↓

The 5th rung on the Creative Effectiveness Ladder: Commercial Triumph

Daily Drip Monday October 13, 2025 13.10.2025 5:54 ↓

The 4th Rung on the Creative Effectiveness Ladder: Brand Builder

Daily Drip Friday October 10, 2025 10.10.2025 3:19 ↓

Level 3 of the Creative Effectiveness Ladder: The Sales Spike

Daily Drip Thursday October 9, 2025 09.10.2025 3:53 ↓

Level 2 of the Creative Effectiveness Ladder: The Behavioral Breakthough

Daily Drip Wednesday October 8, 2025 08.10.2025 4:36 ↓

The Creative Effectiveness Ladder - 1st Level: The Influential Idea

Daily Drip Tuesday October 7, 2025 07.10.2025 4:38 ↓

Looking for a best practices tool for Creative Effectiveness? Cannes Lions & WARC's Effectiveness Ladder has got you covered...

Daily Drip Monday October 6, 2025 06.10.2025 4:59 ↓

Attention drives ROI and Creative Commitment Drives Attention....

Daily Drip Friday October 3, 2025 03.10.2025 5:02 ↓

There's so much to learn from the Cannes Lions - let's talk about Creative Impact.

Daily Drip Thursday October 2, 2025 02.10.2025 4:37 ↓

Throwing it back to 1999 with a Coca Cola crisis in Europe. They needed to study up on the 5 C's of crisis communication and failed the exam!

Daily Drip Wednesday Oct. 1, 2025 01.10.2025 4:29 ↓

Why Tylenol 1982 is a case study in every crisis communication book.

Daily Drip Tuesday Sept. 30, 2025 30.09.2025 5:14 ↓

Tylenol and source credibility - it's more about what the audience believes!

Daily Drip Monday Sept. 29, 2025 29.09.2025 5:32 ↓

Political pot holes and the debate over whether the GAP has fallen into one.

Daily Drip Friday September 26, 2025 26.09.2025 4:24 ↓

I wish I had come up with this! Said David Ogilvy and, me, Kristin Comeforo! Hyundai delivers a home run with their "Night Fishing" execution. The touchpoint? Branded content/Branded Entertainment.

Daily Drip Thursday September 25, 2025 25.09.2025 3:28 ↓

Masterful use of Tik Tok as a touchpoint - a discussion of Hilton's "For the Stay" case study.

Daily Drip Wednesday September 24, 2025 24.09.2025 4:31 ↓

Advertising isn't dead, or dying! I promise! (Stay tuned for tomorrow's drip for one good example of how/why!)

Daily Drip Tuesday September 23, 2025 23.09.2025 4:11 ↓

Platformability & Transmedia Storytelling - what do they mean for touchpoint strategy?

Daily Drip Monday September 22, 2025 22.09.2025 3:41 ↓

The evolution of touchpoints and how to match touchpoints to your marketing funnel.

Daily Drip Friday Sept. 19, 2025 19.09.2025 4:56 ↓

Music, memory, and why it's important to pay for the "big songs" to maximize marcom impact.

Daily Drip Thursday Sept. 18, 2025 18.09.2025 4:44 ↓

Ben & Jerry's battle with Unilever over its social justice positioning. Authenticity is always key and Unilever is better off letting Ben & Jerry's be Ben & Jerry's.

Daily Drip Wednesday Sept. 17, 2025 17.09.2025 4:05 ↓

"Emotional" or intangible position and the LIMU Emu? Yes, I make it happen!

Daily Drip Tuesday Sept. 16, 2025 16.09.2025 4:43 ↓

Differentiate or Die - What works as a point of difference?

Daily Drip Monday Sept. 15, 2025 15.09.2025 3:31 ↓

Kicking off the week with a little lesson on POSITIONING

Daily Drip Friday Sept. 12, 2025 12.09.2025 5:11 ↓

Freudian Theory & Marcom? Oh my goodness! You bet. Also, it is Bradley Cooper.

Daily Drip Thursday Sept. 11, 2025 11.09.2025 3:50 ↓

Remembering 9/11 and suggesting a best practice for brands keen on communicating around the events - Don't.