Jetheswaran Gunasekaran

Karu - Tamil Design Podcast

Arts TA ↓ 6 episodes

Karu (கரு) means the core, the starting point of an idea. Karu is a podcast by Jetheswaran Gunasekaran, a creative director and designer who comes from a non design background and learned through practice, observation, and exploration. The show explores design, culture, people, and technology in a simple and practical way. In many Tamil speaking communities, access to design knowledge can feel limited because of language. Karu aims to make that more accessible.

Author

Jetheswaran Gunasekaran

Episodes

Why Does AI Art Often Feel So Off? This goes way beyond AI art 08.07.2026 11:22

I've reached a point where I find myself loving a Xerox shop design more than AI art. Why? Because even at a Xerox shop, there's a real person trying to solve a problem. With AI, that intention is often missing. In this video, I explore how humans create art and why that process is so important. Write it to me jetheswaran1998@icloud.com

The Story Behind Sony Ericsson's Iconic Designs | Karu E05 29.06.2026 14:48

I feel so privileged when I tell my friends I used this phone when I was young. I borrowed it from my brother. From every door I’ve opened, it’s let me into a magnified world of precise detailing and features that they themselves know no one will notice. They still kept it for someone like me to use and talk about it after years 15 years.

Stop Falling for Design Short Courses (It's Not That Simple) Tamil 20.06.2026 16:41

This was supposed to be the first-ever episode of my podcast about breaking the stereotypical approach to talking about design. Ever since the days I started learning design back in 2015 using free Jio public Wi-Fi, I could only see people talking about 'how to do this' and 'how to do that,' but never about the design journey in general. This episode is dedicated to my younger self...

Advertising's Greatest Strength Is Also Its Greatest Danger 10.06.2026 13:51

Advertising has both a good and a bad side. While excessive advertising can be intrusive, many business models rely on it to function. In fact, some of the most successful companies in the world are platforms that help other businesses advertise and reach customers. Profiles https://www.instagram.com/jethesh https://www.youtube.com/@jetheswaran

Apple Was Dying… Until This Designer Changed Everything 26.04.2026 19:14

In this episode, I explore how design can shape the fate of a company through a powerful real-world story. A brand is not just built through marketing, but through the way people experience and connect with its products. Using Apple Inc. as the central example, I break down how a designer, Jony Ive, played a key role in transforming the company during one of its most critical phases. From near col...

From ‘outdated’ to ‘timeless’ That’s branding. That’s Royal Enfield. 25.03.2026 14:38

In this episode, I talk about how branding actually works through a simple perspective. A brand is not just what a company says, it is what people feel and understand over time. Using Royal Enfield as an example, I break down how something that can be seen as a weakness can be reframed into a strength. From being called outdated to becoming timeless, this shift shows how perception plays a major r...