Kartworthy

When should you actually hire for your DTC brand? Connor Gross from Constant Hire has recruited hundreds of roles for consumer brands scaling from $0 to $500M—and his #1 rule might surprise you: hiring should be your last resort. Connor Gross — Founder at @ConstantHire, recruiting exclusively for consumer brands. In this episode, Connor breaks down his complete hiring framework: → Why hiring too e...

Most DTC brands convert only 10% of buyers into subscribers after the first purchase. But with the right first-order subscription optimization, you can hit 40% opt-in rates immediately. Matthew Holman, founder of Subscription Prescription, breaks down the architecture and testing strategies behind high-performing subscription offers. Matthew Holman — Founder of Subscription Prescription | Known as...

SIGN UP FOR THE 2026 ANNUAL PLANNING 12+ HOUR FREE LIVESTREAM MONDAY 12/15: http://ordnl.link/SOhsSme Insurance companies are paying $10-14K for medical-grade kids' beds, and parents aren't paying a dollar out of pocket. This changes everything about how you structure your email strategy, bundle offerings, and lifecycle automation. In this episode, Samar Owais breaks down the exact email playbook...

Most 7-figure DTC brands hire full-time email marketing managers and wonder why revenue doesn't move. The problem isn't effort, it's that one person can't genuinely master strategy, copywriting, design, data analytics, and technical execution. And if they could, you couldn't afford them. Elliot Kovac is the founder of Dispatch, an email & SMS marketing agency that's generated over $50M for DTC...

Amazon can take up to 50% of your revenue, and DTC brands are still scaling profitably. Here's the complete breakdown of when Shopify brands should launch on Amazon, how to protect margins, and why your wholesale strategy might be sabotaging your marketplace success before you even start. Mark Lathrum is the Founder and GM of Tiide Commerce, an Amazon growth agency that's helped DTC brands scale f...

Most DTC brands waste time optimizing retention when they should be testing offers. Matthew Holman, who's worked with 150+ subscription brands doing up to nine figures in revenue, explains why the brands growing fastest aren't focused on churn—they're focused on acquisition. If your subscription program feels stuck at $1-2M in revenue, this conversation will show you exactly where to focus your en...

Most email marketers optimize for the wrong metrics and wonder why revenue doesn't move. Customer lifetime value, click through rates, email sales. They sound important, but they're either unmeasurable or they're premature focuses that waste your time. Samar Owais is the founder of Emails Done Right (emailsdoneright.com), an email retention strategist who's helped DTC brands increase revenue by fo...

Most DTC brands are sending 50-100% more emails than they need to hit the same revenue targets. The problem isn't frequency, it's segmentation. When you don't know where your incremental revenue breaks, you're just burning list health and paying double your ESP bill for zero return. Eric Rausch is the co-founder of New Standard, a top-tier email marketing agency specializing in retention strategy...

Everyone's saying "SEO is dead" because of ChatGPT and AI search... but that's only true if you're stuck using 2020 strategies. The reality? These AI models still rely on Google's foundation, and Ccommerce brands have a massive opportunity right now if they know where to focus. Seth Trammell, Director of SEO at KlientBoost, breaks down exactly what's working for DTC SEO in 2025 into 2026, and why...

Your best customers have been trained to never pay full price. Every discount you send conditions them to wait for the next one, slowly destroying your profit margins even as sales volume stays steady. So how do you break the cycle without watching revenue collapse? Guest: Samar Owais Founder, Emails Done Right. Retention marketing strategist for 7-8 figure DTC brands In This Episode: → Why changi...

Account suspensions during Thanksgiving dinner. Promotions disapproved hours before your Black Friday sale goes live. Billing limits that freeze your spend at the worst possible moment. These aren't hypothetical disasters—they're real stories from seven and eight figure brands who didn't prepare properly for BFCM on Google Ads. In this episode, Matt is joined by Menachem from JXT Group where, we b...

Your 3PL might be charging you 20-30% more than necessary, and most founders don't realize it until they see Shopify's rates beating their "negotiated" contracts. In this episode, I sit down with Keyan from Iron Margin, a supply chain expert who launched 8 fulfillment centers globally in one year. He breaks down exactly how brands generating $3-20M can claw back 10% in logistics costs without sacr...

Most eCommerce brands think October is early enough to prep for Black Friday. They're already behind—and about to learn it the hard way when 40% of their annual revenue happens in 48 hours. In this episode, Adam Riback, Associate Director of eCommerce at Klientboost, breaks down the exact BFCM playbook he's used to manage eight-figure campaigns where midnight fire drill calls are standard and attr...