Just One Thing

Ana Sandra Ruiz joined Spotify in 2014 as a Conversion Manager when the company had 9 million premium subscribers and about 1,000 employees. Today she's Head of International Growth and Spotify has 293 million subscribers. In this episode of Just One Thing, Ana breaks down the local-first playbook she built from scratch, how Spotify turned scrappy regional tests into global standards, and what it...

How PayPal is building an ad platform powered by transaction data. In this episode of the Just One Thing podcast, Freddy Porges (Lead Product Manager, PayPal Ads) breaks down how transaction data, closed-loop measurement, and shoppable ads are reshaping performance marketing.

In this engaging interview, Lauren Farber shares her extensive experience in media, business operations, and AI integration. Discover practical insights on leveraging AI tools like ChatGPT, Claude, and Gemini for marketing, data analysis, and workflow automation, along with industry trends and strategic advice.

In this conversation, Dennis and Harry Bienenstock discuss Harry's journey in the gaming industry, focusing on his role at Voldex and the growth of the Roblox platform. They explore Harry's transition from user acquisition to becoming the VP of Growth, the importance of partnerships, and the need for a data-driven culture in gaming. Harry shares insights on career growth, the significance...

In this conversation, Dennis Mink and Stacy Wakefield discuss the intricacies of growth marketing consulting, focusing on the challenges faced by consultants, the importance of understanding client needs, and the critical role of positioning in marketing strategies. They explore the significance of data-driven experimentation and the impact of AI tools on productivity. Stacy shares insights from h...

This conversation explores the evolution of sales strategies, emphasizing the importance of building authentic connections and avoiding outdated tactics. The discussion highlights the role of team dynamics in networking and the necessity of personalization in modern sales approaches.

In this episode, Roku’s Jonathan Kriner explores the growing trend of advertisers shifting to streaming platforms due to audience engagement and the ability to track performance metrics. Kriner emphasizes the importance of digital connectivity in driving business growth and accountability in advertising.

In this conversation, Dennis Mink and Eyal Grundstein delve into the world of growth marketing, focusing on the importance of personalization in marketing strategies. Eyal shares his extensive experience in the field, discussing how personalization has evolved and its impact on customer engagement and business growth. They explore the challenges marketers face in implementing personalization, espe...

In this episode of 'Just One Thing', Dennis Mink interviews Rick Ton, a seasoned growth marketer who shares his journey from computer science to marketing. Rick discusses his impactful work on the Scan and Go project at Sam's Club, which revolutionized the shopping experience and significantly boosted e-commerce sales. He highlights the challenges of user adoption and the innovative st...