Jim DeLorenzo's Storytelling with a Purpose

In this episode of Storytelling with a Purpose, Jim DeLorenzo reflects on the importance of identifying media role models — from legendary broadcasters like Johnny Carson and David Letterman to today’s top communicators. Through decades of experience in public relations and media training, Jim shares how learning from the best can help you build confidence, refine your delivery, and develop a more...

In this episode of Storytelling with a Purpose, host Jim DeLorenzo welcomes Nora Barry—story strategist, executive coach, and author of The Strategy of Story: Why Story Works and How You Can Make It Work for You. With over two decades of experience advising global brands like Red Hat, Oracle, and Pfizer, Nora brings a deep understanding of how story can cut through the noise of today’s digital lan...

What does it take to be a great podcast guest — or a compelling host? In this episode, Jim DeLorenzo sits down with Vince Quinn, creative director, producer, and podcast entrepreneur, to talk about the importance of media training for both sides of the mic. From preparation to presence, and from storytelling to strategy, Jim and Vince explore how training can turn your podcast appearance (or your...

In this episode of Storytelling with a Purpose , Jim DeLorenzo shares a behind-the-scenes look at how he turned a virtually unknown regional event into a media success story — in just seven days. Through a heartfelt case study, Jim walks listeners through his real-world media training process: uncovering a compelling human story, crafting the right message, and generating impactful press coverage....

Have you ever seen a competitor on TV or featured in a podcast and thought, “That should be me”? In this episode, Jim DeLorenzo explains how media training can help you get there — and why preparation is the key to confidence. From building your message to rehearsing interviews and studying successful communicators, Jim shares practical tools that get you ready to step into the spotlight, tell you...

Welcome to Season Two of Storytelling with a Purpose! In this opening episode, Jim DeLorenzo reflects on the storytelling lessons he’s learned over 30 years in public relations — including how helping his own parents understand his work taught him the value of emotional connection. Jim shares why stories sell better than facts, how media training uncovers your message, and how telling your story a...

Jasmine Tate-Supplee is the Founder and CEO of Shafir's Journey and Broker/Owner of Philly Luxe Realty. She's not just a dedicated wife and mother of three boys; she's a visionary with a heart for community and a mission to empower. With over a decade in the real estate industry, Jasmine's own journey took a profound turn after a tragic accident involving her oldest son, Shafir. Shafir's life chan...

A life of multiple and memorable experiences often translates into captivating stories. In today's episode, I delve into the fascinating journey of our guest, Sam Katz, a prominent figure in Philadelphia, Pennsylvania. Sam’s career is a  rich tapestry of involvement in Philadelphia's landscape, from his notable campaigns for Mayor and Governor to his leadership roles in various civic and non-profi...

Storytelling for Startups w/Jon Zeit: Storytelling for startups is yet another form of business communications. In this latest episode I'm joined by Jon Zeit, co-founder of VNYLab, a game-changing business set to launch in 2024 after two years of passion-fueled development. Discover how VNYLab aims to revolutionize the music industry using blockchain, promising a fairer system for both musicians a...

Dive into the intricate world of storytelling as it intertwines with personal branding, career development, and business growth in today's episode. Join me in an engaging conversation with Charley Timmins, also known as the "What's Next" guy and the principal at Personal Marketing Associates, LLC for the past 23 years. Charley specializes in collaborating with talented executives and Professional...

Join me on the latest episode as I sit down with Cassandra Bailey, the dynamic founder and Chair of Social Media Day, Inc., and CEO of Slice Communications. Together, we'll explore the ever-evolving role of social media platforms in storytelling, particularly within the realm of marketing communications. With over two decades of experience in marketing communications, Cass is not only a seasoned p...

After navigating 13 hours of challenging brain surgery and enduring 33 days of recovery, Philadelphia accountant Alan Segal embarked on a remarkable journey towards reclaiming a full life. Music played a pivotal role in his recovery, as did the meaningful connections he forged with new friends. Segal's transformative experience paved the way for the creation of what many now hail as Philadelphia’s...

Join me as I engage in a conversation with Vince Quinn, co-founder of SBX Productions and a prominent content creator, to unravel the growing significance of podcasts in the storytelling landscape. We delve into the realm of public relations and marketing, specifically targeting small businesses and entrepreneurs. This 'meta' episode not only discusses the reasons behind venturing into podcasts bu...

What role AI May have in Storytelling – Brian Hart, the Founder of Flackable, one of the country’s fastest growing independent public relations agencies, joins me to discuss the many ways that AI – artificial intelligence - is impacting storytelling, and shares great insights into ways to work with AI in a more human way.       #AI #artificialintelligence #pr #publicrelations #storytelling #market...

In this episode, host Jim DeLorenzo is joined by Irene Levy Baker, a seasoned public relations specialist and accomplished author, in a conversation that delves into the art of storytelling, particularly in the realm of non-fiction books. With a wealth of experience spanning over 25 years, Irene shares insights gleaned from her exploration of Philadelphia's hidden gems, documented in her books "10...

Chris Branscome, CEO of Eastern Pennsylvania Youth Soccer, we discuss the always changing ways his organization approaches communicating directly with well over 100,000 young soccer players, their parents, their coaches, their teams, the officials, and other audiences to promote the good works and events of the country's second-largest youth soccer group.   I would like to hear your story – and wo...

Refining the Public Persona that Works to Tell Your Story - Katarina Kojic, Creative Director of Hello Gorgeous, discusses how to create a true and authentic persona for yourself, whether in business or other walks of life, to effectively communicate your message and gain greater confidence in that image through the lessons of improv.   ------ I would like to hear your story – and would be happy t...

The importance of networking in public relations and in storytelling is often overlooked – especially when it comes to finding the right audience. In this episode, host Jim DeLorenzo discusses Networking in business development and public relations storytelling with his clients at Motobyo, the automotive ecommerce marketplace designed for everyday consumers, Ron Averett (the CEO) and George Lekas...

Jim DeLorenzo’s Storytelling with a Purpose – Discovering a Great Story with Jennifer Lin, director of the documentary “Beethoven in Beijing” – In this episode, Jennifer Lin, a veteran Philadelphia Inquirer journalist, discusses the discovery of a great story, the anniversary of the Philadelphia Orchestra’s historic tour of the People’s Republic of China in 1973, and how that led her on a path as...

Jim DeLorenzo has made a career out of telling the stories of creative, successful people. Join Jim as he talks about the tales and techniques that have built an exceptional career in Public Relations. Episodes are coming soon!