Jewelry Business Academy Podcast

It can feel so frustrating when you launch a dreamy new jewelry design or collection, and just don't see the sales you were anticipating. I'm diving into why this happens, and how to set yourself up for success when you next launch!   You'll learn: How to identify why your launch was ineffective Relaunching designs Building the know, like, trust factor Hitting different buyer types before a launch...

Today I'm chatting to Julie Sloan , the Founder and Designer behind Inspired Jules , a jewelry brand that celebrates women and sisterhood. This episode is extra special as Julie has been a part of the Jewelry Business Academy for a few months and is sharing the lessons she's learnt in the first two years of business.   Topics Discussed: Julie's Story Transitioning from a corporate career Introduci...

In today's episode, I'm chatting to Augusté Chocianaite , a professional jewelry photographer and creative agency owner who specializes in in minimal, natural, organic, and timeless imagery creation.     Topics Discussed: Taking high-impact yet simple photos of your jewelry Using natural lighting How to take photos that sell your jewelry Integrating your brand story into your photos The key elemen...

The people you interact with on a daily and weekly basis are impacting your business building journey, either positively or negatively. They have a much more powerful affect on us that we may recognize, and today I'm diving into how and why the people around you will impact your business building journey, and how to make sure you're setting yourself up for success.   You'll learn: Why the people a...

Today I'm chatting to Amanda Esposito , a full time teacher turned full time entrepreneur. Amanda is the Founder and Designer behind Northern Tides Studio, and this episode is extra special as Amanda is a member of the Jewelry Business Academy. Amanda has her jewelry in over 75 stores across the US and is sharing the lessons she's learnt over the first few months of business.    Topics Discussed:...

In today's episode I'm chatting to Jessica Totillo Coster , an ecommerce and email marketing strategist for scrappy entrepreneurs all about the six email automations every jewelry business needs. Jessica is the Founder of e-Commerce Badassery and the host of the e-Commerce Badassery Podcast and she helps business owners make more money by teaching them how to grow their profit, traffic and sales i...

In today's fast-paced world, our iPhones are both our biggest blessing and curse. Today I'm diving into why your iPhone is leading you to burnout, and how to protect yourself!   You'll learn: Why your iPhone is leading to burnout Intentional vs. Compulsive  Boundaries you need to implement Why your phone is so addictive Best approach moving forward   Website: https://jewelrybusinessacademy.ca/ Joi...

We all know someone who's vibe is simply magnetic . We feel a natural pull towards them, love being in their presence, and feel good around them. And today I'm diving into how YOU can embrace becoming magnetic and how it will attract your dream customers and help you build a community who are OBSESSED with your jewelry brand.    You'll learn: What it means to be magnetic What role your emotions pl...

If you've ever felt "stuck" in your jewelry business, this episode is for you! I'm diving into why this happens, and how to get "unstuck" and rebuild momentum in your business.  You'll learn: Why you're feeling stuck How to find clarity Why having a simple strategy is key How to move forward  Getting unstuck in business Rebuilding momentum   If you're looking for my support on how to scale your je...

A few months ago, I was on the Anything for Love Podcast hosted by Katie Grimes , talking about my experience in my first year of building the Jewelry Business Academy and going into coaching full time. I'm sharing that episode with you today, and share a lot of insight into the challenges I've faced in my entrepreneurial journey and the lessons I've learnt along the way.   Topics covered: I share...

Today's episode is extra special, as I'm chatting to Tammy Dammann, a former consultant who decided to launch her jewelry business Plein de Vie Jewelry when she entered retirement 6 years ago. Tammy is also a member of the Jewelry Business Academy and is sharing the lessons she's learnt over the past six years building her jewelry business.   Topics Discussed: Tammy's story Transitioning from the...

In today's episode I'm chatting to Erin Alexander , the creator or Product Powerhouse , a design and education agency that helps product-based businesses learn to use Shopify to build, grow, and scale their handmade e-commerce business. Erin is also the host of the Product Powerhouse Podcast.  Topics Discussed: Erin's story Best Shopify Apps for your jewelry biz How to manage inventory on your web...

A big misconception with business owners is that in order to scale, they need to add to their business. Today I'm diving into this misconception, and why a successful business is not a complicated business.   You'll learn: Why a simple business structure makes it easy to scale How simplicity will drive more revenue Why simplicity helps prevent burnout What elements of your business you need to sim...

This is an extra special episode as today I'm chatting to Rachel Hurt, an impact driven 18 year old from Austin, Texas. Rachel is the Founder and Designer behind Radiant Jewels , a jewelry collection of colourful everyday jewelry that promotes self-love. Rachel is also a motivational speaker who gave her first Tedx talk about self love and inner beauty at age 11, the founder of Gems 4 Joy , a jewe...

There is a hidden cost to every decision you make in business. It's called the opportunity cost, and today I'm diving into what that can look like for you.    You'll learn: What an opportunity cost is What costs you shouldn't take into account when making decisions Sunk costs - what are they and why should you care How to make better decisions   Website:   https://jewelrybusinessacademy.ca/ Join m...

I see so many business owners overthinking what their Instagram page looks like, how pretty their brand colors are, what their website looks like, and forgetting to focus on the key decisions that will actually drive growth and revenue in their jewelry business.    You'll learn: What the three different categories of business decisions are How to identify where you're spending the most time How to...

You've probably considered introducing high-ticket pieces into your brand at some point, or if you're a high-ticket business you may have considered the opposite. But what's really the better option? I'm diving into that with you today.  One of the things I dive into with clients who join the Jewelry Business Academy, is making sure they are building a business that supports their long-term goals....

Today we're talking all about your designs, and the questions you need to ask yourself before launching new designs to know if these are going to be easy "hell yes, I'm ready to buy" pieces for your customers.    You'll learn: How your current collection may be slowing sales How new designs may cause customers to experience decision fatigue The role pricing plays in driving sales The questions to...

Today I'm talking about one simple step you can take to scale your jewelry business this year. This is for someone who feels like they don't have a lot of time or energy, but would love to scale their business this year.    You'll learn: Why expansion doesn't always require an investment of time + energy The different rates of scaling your business Scaling your business in a way that feels good to...

So many business owners are so busy working IN their business that they forget to work ON their business, and really drive growth and expansion. Today I'm walking you through how to introduce CEO days into your jewelry business, so that you can focus on tasks that move the needle on your business.   You'll learn: What a CEO day looks like How to structure your CEO day The key items you need to pri...

Implementation is everything in business. You can have all the big fancy goals you like, and have all the strategies to get there, but if you're unable to implement those strategies effectively you will just not see the results you were hoping for. I'm diving into why implementation is so crucial in your jewelry business, and what that looks like on a day to day basis.    You'll learn: What implem...

In today's episode, I'm chatting to Jacob Mark , a performance coach who has worked with hundreds of clients to create a life beyond what they dreamed of having for themselves, by working through self-inflicted suffering and learning how to live a more authentic and abundant life. Jacob is a Certified Life Coach, NLP Practitioner, Wim Hof Method Instructor and Oxygen Advantage Instructor.    Topic...

I see many business owners getting frustrated, overwhelmed and down when they go through slower seasons in their business. The reality is, success in business isn't linear, and today I'm walking you through the realities of entrepreneurship, and how to keep going when things feel challenging.    You'll learn: The importance of consistency Why success isn't linear How to monitor growth and refine y...

A lot of business owners under-estimate the impact their environment has on their business. Today I'm diving into how successful business owners create environments that enable them to thrive, and how you can too.   You'll learn: How to create an environment that doesn't require a lot of "will-power" to show up effectively Why your environment matters Changes you need to make in your enviornment t...

Today I'm diving into one of the biggest mistakes that I see high-ticket jewelry business owners making, that is holding them back from scaling their business.    You'll learn: Why many high-end jewelry business do this What to be aware of How to create a brand that connects to your community How to sell a feeling and not a product   Website:   https://jewelrybusinessacademy.ca/ Join me on Instagr...