Jane Hamill | Podcast

Today, let's talk about creating a mantra for you that will make you feel better. Mantras can be a powerful thing. Or can they? Back in high school, at the suggestion of my mom, I went to listen to a lecture in a danky church basement from a priest (a priest!!) and he basically told us about a dead-simple way to make our lives better. A priest's lecture is NOT exactly something you want to do when...

You own your own businesses. Yay! No boss, no imposed rules, no strict deadlines. And yet, that means WE create our days & it's up to use to create a plan and stick to it.  So...why is it so hard to stick to the plan - even when you're the one that created  Ultimately, it comes down to your system and your routines. And that sounds boring. If you don't have a specific, simple routine to get your w...

You want to sell more from your emails, right?  There are 7 different types of emails that e-commerce store owners should be sending.  A lot of hardcore eCommerce experts focus obsessively on ads & on acquiring new customers.  But here's the thing. It costs 5 times more to acquire a new customer than to retain an existing customer!! And email is the best way to get people to become repeat buyers. ...

There's a hot topic going around The Club community at the moment.  Procrastination: Summer edition. A LOT of these entrepreneurs are struggling with NOT wanting to do the work. I get it -- and this episode will show you: That you're actually normal and OK What to put into your calendar FIRST so you feel more productive How to stop procrastinating in the moment The "three minimum things" you can s...

When your eCommerce sales are down, it's easy to freak out and not know what to do. This episode gives you 7 very specific things you can do TODAY to get sales immediately.  Last week's episode was PART ONE of this series and it was about the mindset that needs to happen first. I suggest you listen to that one first. When you tune in to this week's episode you're going to learn about... LIVE video...

If your sales are down and you don't know what to do - then you need to realise that it all begins on the inside, between the ears!  When you tune in to this week's episode you're going to learn… Why it's important to get your mindset right How to change your money beliefs  The key to using language to direct your day...and your sales! Who to stay away from to keep negativity at bay If you're fed...

Want to make your life easier? Start using the rule of ONE with your marketing - particularly for email & social media marketing. Most entreprteneurs complicate the f**k out of everything (ask me how I know) .  We're creative, it's how we roll. Today you'll learn a simple rule to make things simpler. I share the specific steps to BETTER communications with your prospects and customers. You'll also...

If you want to build your email list with highly targeted prospects, this episode is for you. My guest is Lindsay frorm Guild Party, a fashion brand for women who love role playing games (think Dungeons and Dragons but with real style) .  Lindsay started building her customer list BEFORE her product was even ready using a quiz. In fact, from just ONE share on Twitter, Lindsay got 400 new email sub...

This question has been popping up in The Club lately and it's causing our members a lot of stress. "Do I need to segment my email list? I have no idea how to start and the thought of it overwhelms me." Today I'll teach you the only 2 things you need to think about to segment your list.  This doesn't have to be hard, trust me. Show Notes:  https://fashionbrainacademy.com/ segment / The Club, our mo...

You wake up and do NOT want to do the work. You think... I just can't. Not today.  But can you? Should you? Where's the line between hustle and self care?  Between "honor your body" and "just do the work"? And if you're continuosly not feeling it, is that a sign of a bigger issue that needs to be addressed? This episodes give you praactical tips for what to do when you're just not feeling it. Show...

Hey! I'm having so much fun with these quickies, especially the Q and A's so, if you have a question you want to be answered, hit me up on social with a comment and hashtag #askfashionbrain. So today I want to talk about CASUAL marketing. Keeping it casual is what people want AND it's way interesting - and more authentic. How can you make your life easier by making your marketing less important, l...

Here's another quickie episode for you! Today, I'm talking about something you should never, ever, EVAH do in your DM's.  I recently got a DM from a small fashion company that struck me as a bad idea.  It was focused on the EXACT opposite of how to get someone interested your product. This entrepreneur's idea of why people should buy their product is something I totally disagree with.  What you'll...

I was scrolling through Facebook and I got sucked into Reels. I found one from Jim Carrey that just really hit me about risk and doing what you love. It is SO powerful. I love it so much! I find that a lot of entrepreneurs, a lot of my members, a lot of the startups that I work with, they're doing the entrepreneur thing, but they have one toe in the water. They're not all in because they're afraid...

Today, I have the "Do This, Not That" email edition. Here are four things you definitely should be doing with your emails and four things to avoid. First, get your download now. What I discuss… -> why you need to send emails weekly -> what the "rule of one" is -> why you shouldn't try to speak to everyone in your emails -> suggestions for content you can do to add variety to your emails and your o...

Can we talk about when bad things happen in your business? What I discuss in today's episode -> the day I rode my bike to work (at my retail store) and discovered something awful -> my reaction - initially and later -> the lessons I learned  -> why I almost quit -> what you can take away to make yourself stronger Bad things can and will happen when you own a business. That doesn't have to mean gam...

Today we're talking about CLOSING the sale. You're going to learn... -> specific psychological trigggers that get people to buy -> how to use these psychological triggers WITHOUT manipulating people or shaming them into a purchase -> the difference between "passive marketing" and actively going after the sale -> why your emails don't convert as well as you want them to and how to fix it This is on...

One of our members sent me this: "Hey Jane. I'm waiting for my website to be updated before I really dig in with the marketing..." Hmmmmm. Do you ever feel like your need too wait for THIS before you can do THAT? And do you question if it's real? Or if it's procrastination -- or even fear of doing the things? You don't need to wait for perfection before you move forward. But it sure feels like you...

I have just 2 words for you... Stop It. Stop. It. Srsly. I'm not kidding.  What needs to stop in your business? I'll make a wild guess about what needs to stop - and this episode might just be a total game changer for you, if you let it. How do I know? Because I need to stop it too. ;) Show Notes:  https://fashionbrainacademy.com/ stopit / The Club: Our monthly membership for product-based busines...

Today's episode is a quickie Q&A. I'm going to try out a new format for a while.  I'll grab a question from an entrepreneur and answer it on the show. Here we go... "Jane. When I write in my voice [like emails and stuff, she's saying] , so sometimes I may use swear words when creating content, and this is me and it's how I speak. Is this okay? I really don't see many other brands adopting this ton...

I recently did a LIVE Build a Following from Scratch workshop and one of the entrepreneurs typed in the Zoom chat… "I have content but hesitate to post." Yep. Been there, done that. Sometimes we know what we're "supposed to do" for our business but we just aren't doing it. Planning and over planning is a big problem for entrepreneurs. Thinking and overthinking is a another big problem for entrepre...

This is Part 2 of this 2-part Podcast series with Claire Wolfson from Bean Goods. If you haven't listened in to Part One yet - go and do that first and be sure to download the Timeline to follow along - https://fashionbrainacademy.com/beangoods/ In this episode, Claire dives into numbers again and answers listener questions.  As a recap; In part one, Claire Wolfson from Bean Goods takes us through...

One Million Dollars in Sales as a product owner?! YES! and THIS episode you breaks down exactly how they did it. In this 2 part Podcast, we have a super guest with us Kick-Ass, Superstar Entrepreneur, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales just three years ago to over a million in 2021. FIRST, go and download the timeline to help you t...

If you want to build an email list for any product, even if it's your first product and you haven't launched yet , you need to start marketing EARLY. In today's podcast, we're talking about how to build a pre-launch email list for a physical product. When you do all the work to create a new product, you want customers lined up, credit cards in hand, right? But most people don't know how to do pre-...

Do you ever feel like you're not doing enough in your business? "I should be further along by now" "Why is this taking so long?" "Why is she doing better than I am? What's up with me?"  If these sound familiar, you're not alone. Every entrepreneur worries that we're not doing enough sometimes. Our brains run wild with thoughts, and approximately 80% of our thoughts are negative. It's just part of...

If you're serious about getting sales in your product business, then today's podcast episode is for you. We're discussing the one thing that could be ruining your business….we're deep-diving into the 4 mistakes you could be making with your buyer persona. When I see product-based entrepreneurs struggling come through our programs and into the club, it's often it because they have not niched down d...