James Dooley Podcast

If you’re a Nottingham-based business looking to grow in 2026, this video breaks down the digital marketing strategies that actually drive enquiries and ROI. James Dooley and Kasra Dash walk through the foundations first (branding/brand SEO and reputation), then cover AI visibility (ChatGPT, Gemini, Claude, Perplexity), plus proven lead channels like Google Business Profile optimisation, organic S...

In this discussion, James Dooley and Kasra Dash break down the most effective digital marketing strategies for UK businesses in 2026, particularly those operating in Milton Keynes. They explain why tracking marketing KPIs is critical before investing in channels such as SEO, PPC, or social media. The conversation covers key strategies, including Brand SEO, AI visibility (LLM optimisation), Google...

In this conversation, James Dooley interviews cybersecurity-minded SEO expert Brian Kato on how to defend against “black art” (negative) SEO tactics. Brian explains that many “attacks” are self-inflicted through poor link building, weak foundations, and technical mistakes like incorrect canonicals. He then outlines true negative SEO vectors including entity poisoning (brand disambiguation and know...

In this episode, James Dooley interviews Chris Munch (Amplifier) about how brands can get cited in Google AI Overviews and LLM-driven answers (ChatGPT, Gemini, Claude, etc.). Chris explains why GEO/AI visibility overlaps with SEO, but requires stronger brand/entity signals, third-party mentions, and structured information that machines can trust. They break down why AI brings back demand for highl...

In this episode, James Dooley sits down with AI SEO expert Brian Kato to explore how businesses can optimize for Google Gemini AI Overviews in 2026. Brian explains why traditional SEO fundamentals still matter but must now be enhanced with brand signals, third-party validation, press releases, and social proof to appear in AI-generated results. They discuss why ranking #1 in Google doesn’t always...

In this conversation, James Dooley and Kasra Dash break down the most effective digital marketing strategies for London-based businesses in 2026 — with one rule above everything else: track ROI properly. Kasra explains how to build a KPI framework that measures spend, lead volume, contact rate, and actual revenue per channel so business owners can confidently switch off underperforming campaigns a...

James Dooley and Kasra Dash break down the best digital marketing strategies for Liverpool businesses looking to grow in 2026. They cover why KPIs and speed-to-lead matter before spending money, then run through the core channels to prioritise: brand SEO and reputation, AI visibility across LLMs, commission-based lead generation, Google Business Profile local SEO, organic SEO, organic + paid socia...

James Dooley and Kasra Dash break down the best digital marketing strategies for Manchester businesses looking to grow in 2026. They explain that KPI tracking must come first because without measuring spend, lead volume, contact rate and conversion rate, business owners cannot identify which channel drives the highest quality enquiries. The discussion covers brand SEO and reputation management bec...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Kent businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads generated, contact rate and return on ad spend prevents wasted budget. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and...

James Dooley and Kasra Dash break down digital marketing strategies for Leicester businesses aiming to grow in 2026. They explain that KPI tracking must come first because without measuring spend, lead volume, lead quality and return on ad spend, marketing budgets get wasted. They discuss brand SEO and reputation management because a strong search engine results page improves trust and increases c...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Leeds businesses in West Yorkshire looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads generated and contact rate prevents wasted budget. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Glasgow businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and return on ad spend prevents wasted budget. The conversation covers brand SEO and reputation management because a strong search engine results page improves trust and...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Essex businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and return on ad spend prevents wasted budget. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and incr...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Edinburgh businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and return on ad spend prevents wasted budget. The conversation covers brand SEO and reputation management because a strong search engine results page improves trust an...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Cardiff businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and return on ad spend prevents wasted budget. The conversation covers brand SEO and reputation management because a strong search engine results page improves trust and...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Derby businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and profit prevents wasted budget. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and increases conver...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Coventry businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and return on ad spend prevents wasted budget. The conversation covers brand SEO and reputation management because a strong search engine results page improves trust and...

James Dooley and Kasra Dash explain the best digital marketing strategies for Cambridge businesses that want consistent enquiries in 2026. They start with KPI tracking because cost control drives profit and stops Cambridge companies wasting budget on channels like PPC with no return. The episode then covers brand SEO and reputation management because a strong brand search results page improves con...

James Dooley and Kasra Dash break down the most effective digital marketing strategies for Bristol businesses looking to grow in 2026. They explain why KPI tracking comes first because measuring spend, leads, revenue and conversions prevents wasted budget and improves decision making. The conversation covers brand SEO and reputation management because a strong search engine results page increases...

James Dooley and Kasra Dash break down the advanced digital marketing strategies Birmingham businesses should focus on in 2026 to generate more leads and increase online exposure. They cover brand SEO, AI visibility across ChatGPT and Gemini, organic SEO, Google Business Profile optimisation, PPC, paid social ads, AI advertising, forums like Reddit, and performance based lead generation. The discu...

James Dooley and Kasra Dash break down the digital marketing strategies Brighton businesses should focus on in 2026 to generate more leads and increase online exposure. They cover brand SEO, AI visibility across ChatGPT and Gemini, organic SEO, Google Business Profile optimisation, PPC, paid social ads, forums like Reddit, and commission based lead generation. The discussion explains why Brighton...

James Dooley speaks with Benjamin Tannenbaum from AISO about whether GEO is just SEO, using real evidence from query fan out data across ChatGPT and Gemini. Benjamin Tannenbaum explains why AI systems run background web searches because they need fresh corroboration, and how those fan out queries become the real targets for AI visibility. They unpack why ranking position matters less in AI answers...

James Dooley speaks with Benjamin Tannenbaum from AISO about the personalisation of large language models and why identical prompts in ChatGPT, Gemini and other AI search systems can produce different answers. Benjamin Tannenbaum explains the difference between true personalisation and simple probabilistic variability, showing how response volatility often comes from token selection rather than us...

James Dooley speaks with James Norway about building the Sydney SEO Conference from the ground up and turning it into a recognised international event. They explore why launching an SEO conference creates brand authority because hosting industry leaders positions an agency at the centre of the market. The conversation breaks down sponsorships, masterminds, speaker selection, hiring advantages and...

James Dooley speaks with Benjamin Tannenbaum from AISO about what users are really asking in ChatGPT, Gemini and other large language models. Benjamin Tannenbaum explains how AI search queries differ from traditional Google keywords because prompts are longer, more specific and highly personalised. The conversation explores search density, where users move from awareness to transaction intent with...