Esta Ryder
j29.11 Coaching
Welcome to the j29.11 Coaching podcast, where I give you practical advice on how to succeed in sales and entrepreneur adventures based on 20 years of full-time experience as both a real estate agent and a business owner. My goal is that at the end of each episode yo feel like you just sat down with a dear friend who wants to help you feel like while you may be in business for yourself, you are not by yourself.
Where to listen?
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Episodes
The Power of Personal Notes: What Most People Get Wrong (and How to Do It Right) 12.12.2025 10:06
In today’s episode of the J29.11 Podcast, I’m diving into one of my favorite (and most underrated) business tools: handwritten personal notes. I love writing them, I love receiving them, and I’ve seen firsthand how meaningful they can be. But I’ve also watched people — myself included — make some big mistakes with them. So today, I’m sharing the three most common note-writing mistakes I see and ho...
Rewarding Your Team: Simple Ways to Build Momentum, Morale & Loyalty 05.12.2025 20:59
In this episode of the J29.11 Podcast, we’re building on last week’s Christmas party discussion and diving into one of the most powerful (and most overlooked) leadership tools: rewarding your staff in meaningful, consistent ways. These rewards don’t have to be expensive or elaborate—what matters is that they’re personal, intentional, and designed to build momentum. I’ll walk you through how we str...
How to Plan a Christmas Party Your Staff Will Actually Love 28.11.2025 13:54
In this episode of the J29.11 Podcast, we’re diving into something every business—big or small—needs to think about: the annual Christmas party. You might be wondering why this matters or if it’s really worth the effort, but trust me… it absolutely is. A well-planned holiday event can make your staff feel valued, appreciated, and excited to be part of your team. A poorly planned one? Well… we’ve a...
Turning Betrayal into Gratitude: Finding Thankfulness After Being Burned in Business 21.11.2025 11:56
In this episode of the J29.11 Podcast, I’m talking about something every business owner eventually faces — people who take advantage of you, let you down, or burn you completely. Whether it’s clients, coworkers, or so-called friends, we’ve all been there. I’ll share how I’ve learned to shift my focus from frustration to gratitude — even when the situations hurt financially or emotionally. Instead...
The Hard Truth About Firing Someone in Business 10.10.2025 15:42
Firing someone is never fun, but as a business owner, it’s something you’ll probably face at some point. In this episode, I talk openly about why letting someone go is sometimes the healthiest move for your business, your staff, and even your customers. I share stories from my own experience—both with employees and contractors—about how the wrong person in the wrong role can drag down a team, cre...
Budgeting with Irregular Pay: How to Stay Steady in Unsteady Seasons 03.10.2025 14:12
Note: Commissions may be earned from the links below. If your income comes from commissions, sales, or business ownership, you know the highs and lows of getting paid irregularly. In this episode, I share practical strategies my family has used for years to handle those ups and downs—everything from setting up separate accounts, saving for lean months, and keeping a budget that actually works. I’l...
Born to Build: Lessons from My Dad’s Entrepreneurial Journey 26.09.2025 17:23
On today’s episode, I’m reflecting on my dad’s story as an entrepreneur—what he got right, where things went wrong, and the lessons we can all learn from his journey. September 26th would have been his 73rd birthday, and while his path included foreclosures and a failed business, it also left behind wisdom I carry with me every day. If you’ve ever wondered whether you’re wired to be an entrepreneu...
Customer Service That Builds Relationships, Not Transactions 19.09.2025 12:21
In this episode, I share two powerful stories that highlight the real meaning of customer service—one that cost a business future referrals, and another where going the extra mile made a lasting impact. We’ll talk about why true customer service isn’t about a quick sale, but about treating people with dignity, kindness, and respect—even when there’s nothing in it for you. Note: Commissions may be...
Real Estate Photos That Sell: Tips to Stand Out on the MLS 02.09.2025 15:57
In this episode of the J29.11 Podcast, we’re diving into one of the most overlooked — yet most powerful — tools in real estate: listing photos. The right photos can attract buyers before they even set foot in the home, while bad ones can make a great property look like a hard pass. I’ll share my top strategies for getting photos that actually help sell your listing, including: Why phone pictures c...
How to Hire the Right Subcontractors — And Protect Your Reputation 26.08.2025 14:01
In this episode of the J29.11 Podcast, I’m sharing hard-earned lessons on one of the fastest ways to ruin your reputation as a general contractor — hiring the wrong subcontractors. Over the years, I’ve worn the GC hat in multiple situations: flipping houses, managing large remodels, and running projects for clients. I’ve seen the good, the bad, and the downright unbelievable (yes, including the su...
The Truth About ‘Turnkey’ Listings — And How to Talk to Your Sellers 19.08.2025 13:05
In this episode of the J29.11 Podcast, I’m diving into a term that’s popping up more and more in real estate listings — turnkey . It sounds great, but in reality, it can sometimes work against your seller if it’s not used the right way. I’ll walk you through why “sold turnkey” isn’t always the selling point it appears to be, and how outdated, worn, or unwanted furnishings can actually hurt a listi...
Should You Hire a Virtual Assistant? 3 Key Questions to Ask First 12.08.2025 11:01
In this episode of the J29.11 Podcast, I’m diving into the world of virtual assistants — and helping you figure out if hiring one is the right move for your business. Over the years, I’ve worked with assistants in all kinds of setups: side-by-side in the same room, across town, and completely virtual. Each has its pros and cons, and your decision comes down to more than just saving a few dollars....
Episode 26 - Balancing Acts: Mastering Your Top 3 Priorities for Success 12.11.2024 8:45
Today, we’re tackling the challenge of balancing business and personal tasks with a simple yet effective strategy: the Top 3 List. This method helps ensure you’re not overwhelmed by daily demands, focusing on the most crucial tasks for both your family and your business. I'll share insights from my own experience on how prioritizing can lead to more productive days. Let’s dive into how settin...
Episode 25 - Time Suckers: Navigating Daily Distractions for Maximum Productivity 05.11.2024 17:35
On today's episode of the Agent Success Institute podcast, we're diving into 'Time Suckers'—those little distractions that chip away at our productivity. From early morning wins to midday drains, we explore how seemingly small activities can disrupt our workflow. I'll share my personal routine and the sneaky culprits like social media, unplanned household chores, and TV t...
Episode 24 - Closing Strong: Strategies for a Successful Year End 16.10.2024 13:49
Today on the Agent Success Institute podcast, we're diving into how to wrap up your year with momentum. It's the fourth quarter—October through December—and whether you've soared past your targets or faced setbacks, it's crucial to push through. We've all had disruptions, like unexpected hurricanes or personal challenges, but these shouldn't derail our aspirations. L...
Episode 23 - Selling Sincerely: How Not to Be 'That' Salesperson 30.09.2024 12:53
In today's episode, we explore the delicate art of not being 'that' salesperson. We've all encountered pushy sales tactics that leave us wanting to escape rather than engage. I'll share a memorable, somewhat bizarre encounter that perfectly illustrates how not to sell. From this, we'll dive into how you can approach sales with integrity and authenticity, ensuring your...
Episode 22 - Yes to Success: Embracing Opportunities that Align with Your Goals 25.07.2024 7:32
Today we're diving into the power of 'Yes' and how it can dramatically shape our personal and professional lives. While it's crucial to set boundaries by saying 'no' to distractions, embracing 'yes' to opportunities aligned with our deepest passions and goals can be transformative. We'll explore how to discern which opportunities deserve a 'yes&apo...
Episode 21 - Balancing Love and Listings: Keeping Your Marriage Strong 11.07.2024 14:34
Today, we delve into the art of balancing our busy professional lives with the essential work of nurturing our relationships, especially with our spouses. After celebrating my 26th anniversary, I've gathered insights on ensuring your marriage thrives amid the real estate hustle. From setting dedicated time for daily catch-ups to regular date nights and strategic weekly planning sessions, I&ap...
Episode 20 - Summer Scheduling Balancing Real Estate and Family Life 20.06.2024 10:28
Hey, busy agents and parents! Today's episode dives into managing a summer schedule that balances family time with your demanding career. Whether your kids are just toddling or practically adults, I’ll share strategies and personal experiences to help you navigate work and family life during these sunny months. We'll explore practical tips for making both work and play fulfilling withou...
Episode 19 - Admin Essentials: Streamlining Your Real Estate Business for Success 06.06.2024 13:55
Hey there, agents! Today's episode is all about why and when to consider an admin for your real estate business. I'm breaking down the traditional thoughts on hiring an admin and offering you a fresh perspective on using company-provided administrative support to streamline your processes. Whether you're flying solo or part of a larger brokerage, understanding the administrative op...
Episode 18 - Seeing Double: How Two Appointments Can Transform Your Listings 08.04.2024 8:24
Today, we're peeling back the curtain on why two listing appointments are the key to real estate success. I'm sharing my journey from the one-appointment rush to the strategic advantage of double visits. We’ll explore how two appointments ensure accuracy, allow for tailored suggestions, and build a deeper connection with sellers. It’s a game-changer for providing top-notch service and se...
Episode 17 - Book Club Week 4: Centered on Success 28.03.2024 8:52
In this episode, we are wrapping up our book club month with a heartfelt journey in 'Centered,' where we follow the life of an NFL player turned farmer. This book isn't just a story; it's a life lesson in finding purpose and fulfillment beyond the conventional path. Join me as we delve into a narrative that’s as much about inner transformation as it is about making a tangible i...
Episode 16 - Book Club Week 3: Embracing the 7 Habits of Highly Effective People 21.03.2024 8:01
This week, we're diving into the timeless wisdom of '7 Habits of Highly Effective People' by Stephen Covey. This book isn't just another business read; it's a profound guide that has shaped the lives of millions, including mine. We'll explore how Covey's decades of experience and heartfelt advice can transform not just your career but your entire approach to life...
Episode15 - Book Club Week 2: The Non-Business Book that I Couldn't Put Down 15.03.2024 8:50
Hey, book lovers and life-changers! In today's episode, we dive into 'Thirst' by Scott Harrison, a captivating tale not just of a man's journey but a mission that transformed lives globally. Harrison's story isn't just about Charity Water; it's a narrative of personal redemption, hard work, and the profound impact of pursuing a purpose beyond profit. As we explor...
Episode 14 - Book Club Kickoff: Transforming Your Year in Just 12 Weeks 08.03.2024 11:11
Hey, book lovers and goal-setters! March is officially Book Club Month on our podcast, and I'm thrilled to kick it off with a personal favorite that's been a game-changer for me – 'The 12 Week Year.' As someone who's devoured books from childhood, transitioning from biographies to a hearty mix of business, personal development, and everything in between, I know the power o...
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