It's Your Offer

As an entrepreneur, being perpetually stuck in your business is the kiss of death. In order to for your business to grow and thrive, you need to make progress and move beyond the stuck-ness we often experience in order to create results and impact for your customers. Although we've all experienced being stuck, the things that often keep us stuck are not the things that we think. In today's podcast...

As a business coach working with many clients on how to run an optimal business and determine whether what they're doing is creating the results they want, I often coach around creating a business that works, aka creates the results they want. Over the years I've discovered that people often make this much more complicated than it needs to be, and that making your business work really comes down t...

Researchers have found that gratitude has a significant impact on both our physical and mental well-being and can be linked to everything from mood to blood pressure, to heart rate, to sleep. As entrepreneurs we're always looking for new tools to increase our success. From time management tools to tips and tricks, to the next best social media management tool, being on the hunt for the next thing...

As we close out the year, and we look ahead to a new year, our brain goes into a place where we're thinking about what we want, what is our dream and our future, and what opportunities are ahead for us. I believe this is one of the best times for entrepreneurs, and that we are standing in front of some of the biggest opportunities in our business, resulting in the biggest impact, the most money, a...

As entrepreneurs, we've heard that consistency is the key to a healthy and thriving business. And I believe this is true, however not in the way you likely think. Consistency is more about "doing" things in your business, it's about intentionally moving through your business to create results in a way that not only encompasses the things that you do, but also encompasses how you're showing up, the...

Often we hear about people coming up with revenue goals that totally freak them out, and we think that they're aiming too high.  And that that is the problem of why their business is slowing down, or they feel stagnant.  But I want to offer to you that it's actually the opposite.  One of the number one things that I see with my clients that are stuck and that don't feel like they have that when un...

Making sales is an integral part of running any business. And it's not something that you want to be winging. Having an intentional sales plan is paramount in order to hit the sales numbers you want to hit. Today's episode is the last in our special sales series and we break down how to get clear on your sales targets for year end, what you need to do to generate that money, and how to ensure that...

As an entrepreneur you are in the business of sales, and as a result you cannot have a thriving business that generates money unless you are running sales calls consistently and effect. At the end of the year, a lot of people start to look at their goals and assessing their revenue and sales as one of the key indicators of how their year went. Because selling and making sales is such a focal point...

Over the next few weeks we are doing a sales series where we share our best practices around selling and generating more sales. To kick it off, this week we're sharing the strategies that we've used both in our business and that we've shared with hundreds of clients to help them generate more sales. If you're a small business owner, you need to generate sales in your business in order to generate...

Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. Last week we spoke about what a lead magnet was and how to understand the pieces that make it up so you can construct a powerful lead magnet that works to bring people into your business (if you haven't listened to it, go check out Episode 62 – The Anatomy Of A Lead Magn...

Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. As business owners it is essential that we have an audience of aligned and interested so that when we launch or create products or services, there are people there who are willing to purchase from us and we generate sales. In order to adequately build a lead magnet that...

It's not enough to just have an offer, we need to actively attract people into our business and our offers by creating powerful lead generators that allow us to build our audience. One of the most powerful tools I have found to build my audience is speaking. Through speaking engagements, we can show our audience how we can help them solve their problems and that we have something of value to offer...

Your offer is the most important part of your business. Without it, your business can't function. That is why avoiding the common mistakes that people make with their offers is going to instantly improve your business and make you more money. Today, I will be telling you the 5 biggest mistakes that I see people making with their offers, and the things that you can do to fix them if you find them i...

With talk about a recession on the horizon, many businesses think about pulling back on their business and stop investing. Although it's prudent to look at your spend during uncertain times, investing strategically on growth and how you can position yourself to not only survive, but thrive, in a recession should be top of mind. In this episode that is one of our most listened to recordings, we dig...

As entrepreneurs, we are often allured by the idea of selling lots of different products to our customers in the attempt to make increased revenue.  But I believe that the less offers you have, and the more optimized your offers are, the more money you will consistently generate and the quicker you will grow.  In today's episode, I'm going to talk to you about why that is. If you want to build con...

In order to make money in your business, you need to know how to share and sell your offers. Sales is often one of the areas that business owners tend to shy away from the most. They feel like they're manipulating people or forcing them to do something they don't want to do when they sell to them. In today's episode, we're going to talk about the behaviors I've learned to effectively sell my progr...

In order to make money in your business you need to a consistent stream of paying clients coming through your doors. In order to make this happen, you need to generate demand for your business. Creating something in your business, whether it's a product, service or program, that you sell that is irresistible creates demand. In today's episode I walk you through the key elements you need to have in...

If you want a business that makes significant income, and results in profits and not losses, you need to sell your products and services at an optimal price point. What I mean by "optimal" is that it generates a profit in your business. You are in business to make a profit. Most business owners have learned to price their product based on their own internal barometer and the pricing set forth by o...

Those of us in business know that relationships are an integral part of a good business and creating connections, promoting trust, and building loyalty with our customers go far beyond just a sale. But business relationships are different than personal relationships (although sometimes they overlap, or business relationships grow into personal relationships) and the cadence, timing, and expectatio...

Growing a business takes time and effort, but it doesn't have to be a 1:1 trade off of time and money. Most of us believe that the only way to produce more clients and money in our business is to do more. An antidote to this cycle is to learn to be more productive so you can instead create more with the same or less of what you put in. In today's episode I share with you the 5 things I've done in...

The purpose of your lead magnet is not to generate leads and collect random people for your email list. The purpose of your lead magnet is to attract people who would also be interested in your paid offer by providing value related to something you are selling. If your lead magnet is misaligned and not directly tied to the problem you are solving in your offer, you are likely bringing in the wrong...

In order to consistently make sales and generate cash in your business, as well as create momentum and energy around your brand and products, there are a handful of things you need to do well. Today I'm deviating a little from my usual episode format to share my recent experience buying a Peloton bike, and some of the things I identified going through the purchasing process that they are doing ext...

Defining specifically who you're speaking to is one of the most important things you will do for the success of your offers and your business overall. Your ideal client is the person you will have in your mind's eye as you're working through each part of your business – from your offer to your marketing materials to your lead magnets. Although the exercise of creating an ideal client avatar (ICA)...

In order to grow and scale your business, you need to have systems. As business owners when we first start out, we often run our business manually and do all the things needed by ourselves. But in order to grow you need to set up systems to streamline your operations, stay organized, and allow you to move quickly and efficiently through your day. The more you do this, the more value you can create...

Difficult conversations are a necessary part of working well with others. In order to run a profitable and successful business, you need to learn how to have and navigate tough conversations. So often business owners either avoid difficult conversations all together, or they set out with a vague idea of what they want to achieve in their conversations (and an even more vague idea of how they want...