It's Your Offer

If you want a business that makes significant income, and results in profits and not losses, you need to sell your products and services at an optimal price point. What I mean by "optimal" is that it generates a profit in your business. You are in business to make a profit. Most business owners have learned to price their product based on their own internal barometer and the pricing set forth by o...

Those of us in business know that relationships are an integral part of a good business and creating connections, promoting trust, and building loyalty with our customers go far beyond just a sale. But business relationships are different than personal relationships (although sometimes they overlap, or business relationships grow into personal relationships) and the cadence, timing, and expectatio...

Growing a business takes time and effort, but it doesn't have to be a 1:1 trade off of time and money. Most of us believe that the only way to produce more clients and money in our business is to do more. An antidote to this cycle is to learn to be more productive so you can instead create more with the same or less of what you put in. In today's episode I share with you the 5 things I've done in...

The purpose of your lead magnet is not to generate leads and collect random people for your email list. The purpose of your lead magnet is to attract people who would also be interested in your paid offer by providing value related to something you are selling. If your lead magnet is misaligned and not directly tied to the problem you are solving in your offer, you are likely bringing in the wrong...

In order to consistently make sales and generate cash in your business, as well as create momentum and energy around your brand and products, there are a handful of things you need to do well. Today I'm deviating a little from my usual episode format to share my recent experience buying a Peloton bike, and some of the things I identified going through the purchasing process that they are doing ext...

Defining specifically who you're speaking to is one of the most important things you will do for the success of your offers and your business overall. Your ideal client is the person you will have in your mind's eye as you're working through each part of your business – from your offer to your marketing materials to your lead magnets. Although the exercise of creating an ideal client avatar (ICA)...

In order to grow and scale your business, you need to have systems. As business owners when we first start out, we often run our business manually and do all the things needed by ourselves. But in order to grow you need to set up systems to streamline your operations, stay organized, and allow you to move quickly and efficiently through your day. The more you do this, the more value you can create...

Difficult conversations are a necessary part of working well with others. In order to run a profitable and successful business, you need to learn how to have and navigate tough conversations. So often business owners either avoid difficult conversations all together, or they set out with a vague idea of what they want to achieve in their conversations (and an even more vague idea of how they want...

Summer is right around the corner, and in my business, this is one of the best times of year to dial up my energy and double down on creating a high vibe around my business. It's no secret that energy and the frequency that you vibrate on in your business is contagious.  So today we're going to talk about having a high-vibe and what that means for you and your ability to bring in more clients and...

We all need a little inspiration every now and again, a quick reminder of all we are and what we are capable of. I wanted to share this very popular episode again as a reminder of how magnificent you truly are. Do you know how truly magnificent you are? Do you really believe that you are magnificent? In this podcast episode, I will turn you into a believer of magnificence. I am going to blow your...

Planning out your business is similar to mapping out your next vacation – you need to know where you're going, how you're going to get there, and who's driving! So often business owners set out with a vague idea of what they want to achieve in their business and an even more vague idea of how they're going to get there. With this lack of clarity and specificity, the excitement they initial held wh...

If you want to have a thriving business that creates consistent money, you need to be able to have effective and powerful sales conversations. The good news is that sales is something anyone can learn to be good at. And it's more than just having a bunch of tricks up your sleeve or knowing exactly what to say. Contrary to popular opinion, sales (and all the money you make) starts in your brain wit...

Creating more impact, and driving more of the results you want, while not increasing the amount of input is every entrepreneur's dream. The good news is, according to the 80/20 rule (or Pareto's Principle) there is a subset, a vital few, that create most of the results in your business. Today we're going to break down the 80/20 rule and talk about how it applies to your business, and how you can u...

There is a way to work less and make bank. No, it's not a "get-rich-quick-scheme, and you don't wave a magic wand and it magically appears. It's a formula that's made of up of knowing what you want and where you want to end up, knowing how much money you want to make, and having a business that's optimized to get you there (including what you're selling and how to engineer your business around it...

Contrary to popular opinion, you don't need to sacrifice your business and profits to have an incredible and enjoyable summer. In fact, if you learn how to do it correctly, you can have it all – a summer filled with joy and the things that fill you up AND a business that is thriving and making money. Today I'm going to share with you the three elements you need in your business to make your summer...

If you're somebody who is in business, and you want to create an audience and pull people into your world that you can nurture and convert into paying customers, you need a lead magnet. And today we're going to talk to you about what a lead magnet is, how to create one, and the key elements your lead magnet should have to be effective. With an optimized lead magnet, you will be able to pull people...

Joy is one of the most important parts of building a business, sparking the flame that allows the most amazing things to happen. Although, you could create a successful business without joy, Elena Sonnino is here to tell you why having joy makes all the difference in the world. Today, Elena will be giving you the tools and insights that you need in order to create the business that you want, while...

Often we hear about people coming up with revenue goals that totally freak them out, and we think that they're aiming too high. And that that is the problem of why their business is slowing down, or they feel stagnant. But I want to offer to you that it's actually the opposite. One of the number one things that I see with my clients that are stuck and that don't feel like they have that when under...

In order to put a product or service out in the market to generate maximum profits for your business, it needs to priced optimally.  More often than not, business owners price their products and services from a time = money equation, not taking into account the value of the product in the market place and the unique ecosystem in their business that is dependent on (and includes) cost. In this epis...

Most often people believe that waiting to invest in themselves in their business will produce greater results. In this episode, we dig into why this couldn't be further from the truth. And why the best time to invest in something that's going to have a big impact on your business, or on you, is always the present moment. We explore why people wait, how it's impacting your results, and what it's re...

Many people believe that having a calendar loaded to the brim with things to do is the key to having a successful business. I think the opposite is true. Our brilliant ideas and insights are created and established not in the constant doing, but instead in the whitespace we have in our calendar. Today, I'll be sharing with you why whitespace is one of the most important pieces of your business, an...

Many people struggle to reach their sales goals. Most often, those who fall short of their sales goals are lacking one or more of the three critical components that I will be talking about today. Today, I'll be giving you the most important tools that you need to grow your business, hit your sales goals, and hit your launch goals. Mentioned in this episode 10K accelerator Work/Connect with me: Con...

As several people have been asking about this topic lately, I wanted to share this again since it was (and still is) a very popular episode. How do you spend your time? Do you have free time? Do you schedule your free time? These are all questions that you need to ask yourself if you're trying to grow a business that allows you to have more money, happiness, and freedom. Today, I'm going to give y...

PR and social media are powerful tools for growing your business with minimal effort. Knowing how to leverage the audiences on social media platforms and to take full advantage of the tools that you have at your disposal can change everything. Jackie Zuk has all the answers to every question about PR and social media marketing. She was named Yahoo News + Finance's Top 10 Social Media Expert to loo...

Well-being and self-care are vitally important for you, as well as for your business. Without your continued well-being, your business will not operate optimally, and neither will your body, and your results will suffer. Kristen Reed has written the framework that everyone needs to have in order to get their mind, body, soul, and business running smoothly. Today, Kristen talks about finding and ma...