It's Your Offer

Do you know what your beliefs are? Do you know which of those beliefs are untrue?   Yes, most of us have unconscious beliefs that aren't true - and it's important to know which ones they are, because they influence how you show up.   Today, I am going to be teaching you how to uncover your beliefs with one simple tool: asking questions.   By asking these questions, you will be able to dig up your...

Your offer is the most important part of your business. Without it, your business can't function. That is why avoiding the common mistakes that people make with their offers is going to instantly improve your business and make you more money. Today, I will be telling you the 5 biggest mistakes that I see people making with their offers, and the things that you can do to fix them if you find them i...

Many people think that motivation is something that is bestowed on us. That either we wake up each day motivated, compelled by some external force, or we don't. But I'm here to tell you that motivation is actually an inside game. And it's something you can create and generate whenever you need it. As business owners, there are a whole lot of things we need to do each day, and if we want to stay co...

Having a clear growth strategy is essential to maximize profits and decrease stress and overwhelm. As important as this is, many small businesses don't have a plan in place to generate growth, and instead are operating on autopilot with these dramatic ups and downs in workflow that leave their teams wondering what their doing and feeling like they're not operating at their full potential. In today...

Having a clear growth strategy is essential to maximize profits and decrease stress and overwhelm. As important as this is, many small businesses don't have a plan in place to generate growth, and instead are operating on autopilot with these dramatic ups and downs in workflow that leave their teams wondering what their doing and feeling like they're not operating at their full potential. In today...

The hallmark of a business is poised for growth is looking for gaps and opportunities within the client journey. Your ability to assess your business and identify where you can tighten things up or optimize your tactics further is a key step to developing the plan that will ultimately lead to more clients and revenue. In today's episode I talk about the stages of the client journey and some of the...

So often we are conditioned as entrepreneurs to beat the competition. To be better than your competitors and other products on the market. And this is what most entrepreneurs spend their time doing, going after a piece of the market that requires them to play by the rules set on the playing field in a game they didn't create. In today's episode we discuss how ditching the idea about being "better"...

We have been conditioned to think about our businesses through an often limited and rigid perspective – what do customers want to buy? What works? What is everyone else doing? Not that it isn't important to understand market dynamics and customer preferences, but for most businesses, this is all we use as our guiding principles for creating our businesses and offers. In today's podcast I talk abou...

As an entrepreneur, being perpetually stuck in your business is the kiss of death. In order to for your business to grow and thrive, you need to make progress and move beyond the stuck-ness we often experience in order to create results and impact for your customers. Although we've all experienced being stuck, the things that often keep us stuck are not the things that we think. In today's podcast...

As a business coach working with many clients on how to run an optimal business and determine whether what they're doing is creating the results they want, I often coach around creating a business that works, aka creates the results they want. Over the years I've discovered that people often make this much more complicated than it needs to be, and that making your business work really comes down t...

Researchers have found that gratitude has a significant impact on both our physical and mental well-being and can be linked to everything from mood to blood pressure, to heart rate, to sleep. As entrepreneurs we're always looking for new tools to increase our success. From time management tools to tips and tricks, to the next best social media management tool, being on the hunt for the next thing...

As we close out the year, and we look ahead to a new year, our brain goes into a place where we're thinking about what we want, what is our dream and our future, and what opportunities are ahead for us. I believe this is one of the best times for entrepreneurs, and that we are standing in front of some of the biggest opportunities in our business, resulting in the biggest impact, the most money, a...

As entrepreneurs, we've heard that consistency is the key to a healthy and thriving business. And I believe this is true, however not in the way you likely think. Consistency is more about "doing" things in your business, it's about intentionally moving through your business to create results in a way that not only encompasses the things that you do, but also encompasses how you're showing up, the...

Often we hear about people coming up with revenue goals that totally freak them out, and we think that they're aiming too high.  And that that is the problem of why their business is slowing down, or they feel stagnant.  But I want to offer to you that it's actually the opposite.  One of the number one things that I see with my clients that are stuck and that don't feel like they have that when un...

Making sales is an integral part of running any business. And it's not something that you want to be winging. Having an intentional sales plan is paramount in order to hit the sales numbers you want to hit. Today's episode is the last in our special sales series and we break down how to get clear on your sales targets for year end, what you need to do to generate that money, and how to ensure that...

As an entrepreneur you are in the business of sales, and as a result you cannot have a thriving business that generates money unless you are running sales calls consistently and effect. At the end of the year, a lot of people start to look at their goals and assessing their revenue and sales as one of the key indicators of how their year went. Because selling and making sales is such a focal point...

Over the next few weeks we are doing a sales series where we share our best practices around selling and generating more sales. To kick it off, this week we're sharing the strategies that we've used both in our business and that we've shared with hundreds of clients to help them generate more sales. If you're a small business owner, you need to generate sales in your business in order to generate...

Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. Last week we spoke about what a lead magnet was and how to understand the pieces that make it up so you can construct a powerful lead magnet that works to bring people into your business (if you haven't listened to it, go check out Episode 62 – The Anatomy Of A Lead Magn...

Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. As business owners it is essential that we have an audience of aligned and interested so that when we launch or create products or services, there are people there who are willing to purchase from us and we generate sales. In order to adequately build a lead magnet that...

It's not enough to just have an offer, we need to actively attract people into our business and our offers by creating powerful lead generators that allow us to build our audience. One of the most powerful tools I have found to build my audience is speaking. Through speaking engagements, we can show our audience how we can help them solve their problems and that we have something of value to offer...

Your offer is the most important part of your business. Without it, your business can't function. That is why avoiding the common mistakes that people make with their offers is going to instantly improve your business and make you more money. Today, I will be telling you the 5 biggest mistakes that I see people making with their offers, and the things that you can do to fix them if you find them i...

With talk about a recession on the horizon, many businesses think about pulling back on their business and stop investing. Although it's prudent to look at your spend during uncertain times, investing strategically on growth and how you can position yourself to not only survive, but thrive, in a recession should be top of mind. In this episode that is one of our most listened to recordings, we dig...

As entrepreneurs, we are often allured by the idea of selling lots of different products to our customers in the attempt to make increased revenue.  But I believe that the less offers you have, and the more optimized your offers are, the more money you will consistently generate and the quicker you will grow.  In today's episode, I'm going to talk to you about why that is. If you want to build con...

In order to make money in your business, you need to know how to share and sell your offers. Sales is often one of the areas that business owners tend to shy away from the most. They feel like they're manipulating people or forcing them to do something they don't want to do when they sell to them. In today's episode, we're going to talk about the behaviors I've learned to effectively sell my progr...

In order to make money in your business you need to a consistent stream of paying clients coming through your doors. In order to make this happen, you need to generate demand for your business. Creating something in your business, whether it's a product, service or program, that you sell that is irresistible creates demand. In today's episode I walk you through the key elements you need to have in...