It's Your Offer

Contrary to popular opinion, you don't need to sacrifice your business and profits to have an incredible and enjoyable summer. In fact, if you learn how to do it correctly, you can have it all – a summer filled with joy and the things that fill you up AND a business that is thriving and making money. Today I'm going to share with you the three elements you need in your business to make your summer...

There is a way to work less and make bank. No, it's not a "get-rich-quick-scheme, and you don't wave a magic wand and it magically appears. It's a formula that's made of up of knowing what you want and where you want to end up, knowing how much money you want to make, and having a business that's optimized to get you there (including what you're selling and how to engineer your business around it...

In business, we need to make sure that we are leveraging things in the best way so we can streamline our operations, make our lives easier, and then generate as much money, especially profit, as we can. For some of the things that we do, we get into this habit of what I call "baking bread" every single time. We end up creating things over and over again, things that could be very similar, for reas...

As business owners we are focused on creating growth and increasing profitability in our businesses. In order to accomplish this, most entrepreneurs look for all the ways they can stimulate growth, often resulting in adding more things to their business and complicating their operations.   I want to offer to you that if you want to grow in a way that is sustainable, fast, and that feels good, you...

In today's fast-paced and interconnected world, where information travels at the speed of light, it has become crucial to stand out from the crowd. This is where personal branding comes into play.   A strong personal brand can open doors to countless opportunities. It helps you establish credibility, build trust, and differentiate yourself in your industry or area of expertise. A well-crafted pers...

Building a successful business is not a one-person endeavor; it requires a strong and dedicated team. As your company grows, you need to hire the right people, with the right skill sets to support your business growth. When hiring, prioritizing finding individuals who help create a culture of collaboration, innovation, and accountability, where every team member has the opportunity to contribute a...

As entrepreneurs, we know that building and growing a business takes relentless dedication and strategic decision-making. But what about our personal finances? How do they factor into our entrepreneurial pursuits? Well, buckle up because we're about to explore the critical ways in which your personal financial situation can make or break your business dreams.   Throughout this episode, we'll uncov...

For entrepreneurs, embracing a niche for achieving success is crucial in a competitive landscape that demands differentiation, making it crucial for entrepreneurs to specialize. By having a niche, entrepreneurs can focus their efforts, connect with their target audience on a deeper level, and tailor their products or services to specific customer needs.   Embracing a niche not only positions entre...

Over the last few weeks we've been talking about retreat and how to use them to diversify your income, work with your clients on a deeper level and more immersive way, and how adding retreats to your offer suite is one of the most fun and fastest ways to grow your business. In today's episode, I share the results of my most recent Business and Rejuvenation Retreat at the Canyon Ranch in Lenox, MA....

If you're looking for a way to diversify your income, work with your clients on a deeper level and more immersive way, adding retreats to your offer suite is one of the most fun and fastest ways to grow your business. Many years ago, I believed that in order to host a retreat I needed to be a big business with a huge client list and tons of experience running huge programs that filled the room wit...

As entrepreneurs, we often fall into the trap of being chained to our businesses – both mentally and physically. The idea of being truly out of office, intentionally, becomes something that only special snowflakes who have cracked a special code seem to enjoy. But I'm here to offer a different perspective. And it's not that you should just take time out of office because it's good for you. I'm her...

We've all heard it before – building your business is all about relationships and building a strong network. And although for many of us this does ring true, understanding how to do that in a way that is strategic, impacts are bottom line, and feels like a win-win for everyone involved is not something we see a lot of examples of every day. In today's episode, we have the good fortune of sitting d...

Have you ever reached a goal and felt like you needed to set a new goal in order to find the happiness you were looking for in the first place? This shifting of the goalpost is what leads many people to think that they aren't winning when they reach their goals. Today, I'll be giving you three things that I want you to do so that you can do so much winning in 2023, and celebrate those wins, no mat...

Running a multiple 6 and 7 figure business doesn't just happen. It's something that is created intentionally, and it involves multiple factors all moving together in harmony to create the revenue and productivity you desire. In today's episode, I talk about the 5 critical elements that are needed for building a successful business that doesn't just generate revenue but allows you to generate (and...

Having a Hell Yes! and optimized offer is an integral part of having a successful business that runs efficiently and generates consistent income. Not only does the offer itself lend itself to success in your business by calling in customers and compelling them to buy, but when you have an optimized offer, it informs all the other workstreams in your business. The stronger and more dialed-in your o...

One of the most powerful tactics I've employed in my business is working on 90-Day Years. What this means is that instead of treating my year as a year, I treat my quarters as an entire year, and each week of the weeks as a month. Doing this has changed the way I look at my business and my decisions. It's created focus, urgency, and clarity that has helped me create a bigger impacts and great resu...

In today's episode I have the honor of speaking with Speaking and Thought Leadership Coach Michelle Barry Franco. Michelle is not only an amazing coach that helps people who have a story at the heart of the work that they do, or their own personal story, that they want to share with the world and bring it life in a message that is aligned and resonates with the people and the work they care about...

Do you know what your beliefs are? Do you know which of those beliefs are untrue?   Yes, most of us have unconscious beliefs that aren't true - and it's important to know which ones they are, because they influence how you show up.   Today, I am going to be teaching you how to uncover your beliefs with one simple tool: asking questions.   By asking these questions, you will be able to dig up your...

Your offer is the most important part of your business. Without it, your business can't function. That is why avoiding the common mistakes that people make with their offers is going to instantly improve your business and make you more money. Today, I will be telling you the 5 biggest mistakes that I see people making with their offers, and the things that you can do to fix them if you find them i...

Many people think that motivation is something that is bestowed on us. That either we wake up each day motivated, compelled by some external force, or we don't. But I'm here to tell you that motivation is actually an inside game. And it's something you can create and generate whenever you need it. As business owners, there are a whole lot of things we need to do each day, and if we want to stay co...

Having a clear growth strategy is essential to maximize profits and decrease stress and overwhelm. As important as this is, many small businesses don't have a plan in place to generate growth, and instead are operating on autopilot with these dramatic ups and downs in workflow that leave their teams wondering what their doing and feeling like they're not operating at their full potential. In today...

Having a clear growth strategy is essential to maximize profits and decrease stress and overwhelm. As important as this is, many small businesses don't have a plan in place to generate growth, and instead are operating on autopilot with these dramatic ups and downs in workflow that leave their teams wondering what their doing and feeling like they're not operating at their full potential. In today...

The hallmark of a business is poised for growth is looking for gaps and opportunities within the client journey. Your ability to assess your business and identify where you can tighten things up or optimize your tactics further is a key step to developing the plan that will ultimately lead to more clients and revenue. In today's episode I talk about the stages of the client journey and some of the...

So often we are conditioned as entrepreneurs to beat the competition. To be better than your competitors and other products on the market. And this is what most entrepreneurs spend their time doing, going after a piece of the market that requires them to play by the rules set on the playing field in a game they didn't create. In today's episode we discuss how ditching the idea about being "better"...

We have been conditioned to think about our businesses through an often limited and rigid perspective – what do customers want to buy? What works? What is everyone else doing? Not that it isn't important to understand market dynamics and customer preferences, but for most businesses, this is all we use as our guiding principles for creating our businesses and offers. In today's podcast I talk abou...