It's the Bottom Line that Matters Podcast

How do you view customer service in your business?  Do you look at it as an investment in your business or an expense?  Do you pay attention to the words and ways that you use to describe your clients or are they numbers or a meaningless word in your vocabulary? Listen in as Jennifer, Daniel and Patricia review some customer service wins and fails and why you should be paying more attent...

A lot of us go to conferences, seminars, webinars, and more.  In today's seemingly all-remote world, many of us may have attended (or at least signed up to go to) more online programs than we used to.  But, the major questions to answer about the programs that you attend are:  What do you do with the information that you learned from that program?   Do you have a goal in mind f...

For many people who dream of starting a business, they consider opening one with a family member or with a plan to eventually have their family working with them at their business. But, what happens when you bring in multiple personalities to your business along with issues from the home or bring work home with you?  Listen in as Jennifer, Daniel and Patricia talk about family dynamics in bus...

After taxes, payroll, and rent, one of the largest expenses in a business is customer acquisition. So, it really is no question then that you'd want to minimize that expense and make more revenue from the clients you already do have.  But how do you encourage your existing customer base to buy from you more often and at higher dollar amounts than they already are buying from you? Listen in as...

So many times, small business owners don't know their numbers! They don't really know how much it costs to acquire a customer or how much they're spending on raw goods.  They may not be watching all of the invoices to see when suppliers increase the costs or pass those increases through to their customers because they're more interested in doing what they started the business to do, rather th...

Do you feel like you're on a hamster wheel or forever stuck throwing stuff against the wall to see what sticks but nothing seems to be changing for you? You're not alone! A lot of small businesses go through business trying to find ways to come up with more leads, opportunities, revenue and visibility only to find that what they're doing doesn't work, over and over. What are you to do? Listen in a...

So many small businesses say their biggest source of leads is word-of-mouth or referrals. The truth is that referrals, while they are great to get, are often hard to ask for and rarely deliver warm prospects. Listen in as Jennifer, Daniel, and Patricia talk about referrals - how to ask for them, what to do when you get one and how to manage the process of getting referrals so that you can improve...

Do you ask for reviews in your business?  Do you respond to reviews your customers/clients/patients leave for you? If you're not paying attention to reviews, you are likely leaving money on the table! Listen in as Jennifer, Daniel and Patricia walk you through the ins-and-outs of reviews and why you should be paying more attention to reviews and how you can use them in your business to improv...

There are tons of buzz words that get thrown around from time-to-time in the business world.  "Content Marketing" is one of those buzz words that are out there, but what exactly is it and how do you do it? Listen in as Jennifer, Daniel and Patricia go through some ways that you can use content marketing in your business to help you get more clients, more business and more opportunities!

In any business, it's important to realize the mistakes that you've made and find the lessons that can be learned from those mistakes quickly.  Sergey Brin, Co-Founder of Google, is credited with saying “Obviously you’re going to have failures.  But it’s important to fail quickly.”  If you can realize the mistakes and take corrective action quickly, you'll be ahead of the game! List...

Do you have an exit plan for your business? Or, do you have a strategic growth plan that will allow you to take your business to new heights and grow?  When you look at companies like Kodak, Blockbuster, Polaroid, and others, they may have been large companies but acted small and perished.  Then there are companies that started small like Uber that radically transformed their industry. W...

Have you ever received a note, email, letter, or call that seemed to be completely off-the-mark?  More often than not, the communique was likely due to some error in automation on the part of the sender. We've all made those same mistakes too with our own marketing - whether it was sending a message with "Happy Friday" when it was Tuesday or "Dear John" when you were speaking with Jane, our m...

In this episode, Jennifer, Daniel & Patricia talk about how your market dominating position drives your business and what you need to think about as you look at growing your business. Listen in and find ways that you can start growing your business by differentiating yourself from your competition and gain your unfair, yet perfectly LEGAL, advantage over your competition!

So often, entrepreneurs and small business owners feel they MUST be in the office/shop in order to get the business to function.  Here's the problem with that: what do you do when you cannot be there? Listen in as Jennifer, Daniel and Patricia show you that with the rights systems and processes in place and a bit of advanced thought, you can be ready to let your business go on without you bei...

Do you do a lot of networking in your business? A lot of us go to a lot of events throughout the year but we don't necessarily develop the relationships that we want when we go to these events because we're networking NOT relationship-working! Find out what the difference is and how you can be a master at relationships when you listen in as Jennifer, Daniel and Patricia discuss the differences bet...

"The greatest and most successful people have coaches" - ABC's " Secret Millionaire " James Malinchak There are so many reasons for having a coach or mentor for any given situation - be it in your life, relationships or business, having an objective third-party can work really well when you're faced with questions or need help in figuring out how to move forward. Listen in as Jennifer Glass, Danie...

In this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo take a deep dive into some of the biggest mistakes many small business owners make, regardless of industry or experience, and how they've helped their clients navigate the waters to reverse course or correct those mistakes and learn from them to grow their businesses. In this episode, we also talk about profit & loss stat...

Jennifer, Daniel and Patricia are just like you and have made many mistakes over their careers but that didn't stop them from coming up with a plan and strategy to get them back on track. Listen in as they tell you all about what their mistakes were and how they navigated the journey to recover and get to where they are now!

For some people, the term "Hobby Business" may mean one thing but to the Internal Revenue Service, the IRS, it means something different.  Listen in as Jennifer, Daniel, and Patricia talk about what the difference is and how you can protect yourself against any issues with "hobby businesses" and the IRS, because It's the Bottom Line that Matters!

Would you build a house without walls? Would you put up a building with the roof going first?  Of course not, but so many business owners don't know what they don't know about how your organization's legal structure can be a major factor in your business's ability to function the way you want it to. Listen in and find out how you can make sure your four walls are strong, secure and will stand...

In this episode, Jennifer, Daniel, and Patricia talk about the difference between a Unique Selling Proposition (USP) and a Market Dominating Position (MDP).  It's not only in terms - there is a clear difference between a USP and MDP and how you use them makes a difference to your marketing and overall success. Listen in and see what nuggets you can get and how you can use an MDP to help you g...

As business owners, we all know how important it is to gain more knowledge and that competitive advantage.  One of the best ways that we know to do that is through the books written by industry experts where they share their "mojo" with us and allow us to get a glimpse into their world. In this episode, we review our favorite books and what we hope for as we "break the spine" on those works....

In this episode, we talk about business succession planning - what are the key aspects of looking at transferring your business onto your children or other people as it relates to skills, interest, finances and more. Listen in as Jennifer Glass, Daniel McCraine and Patricia Reszetylo give you amazing nuggets that you can use in your business planning now, so that when you're ready to move on and t...

As we start a new business, one of the first things we often do is organize our entity with the state so that we can start doing business in the state. However, if you don't know if your entity's structure is set up the correct way, you can be in for a major surprise down the road. Find out why Patricia Reszetylo says you need to know the five things your accountant and attorney aren't telling you...

It's been said that before you even open your business, you want to consider how you're going to exit the business.  It's similar to the line about boat owners - the happiest days in a boat owner's life is when they get the boat and when they sell the boat.  When you're in business, there are many questions about what you need to pay attention to as you begin to think about leaving your...