Dave Kelly

IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!

Business EN ↓ 26 episodes

So you've created an amazing business, put years of your life into making it as perfect as possible, and worked hard to ensure your offering is different to anything else in the marketplace. It's only a matter of time before everybody sees this, and your lifelong ambition suddenly takes off, Right? Unfortunately this is not how the world works, and just building a business you are passionate about does not usually equate to giving you the life you dreamed it would. This podcast will help you to understand how to influence more people, book more meetings, and win more clients. Hosted on Acast....

Author

Dave Kelly

Category

Business

Podcast website

www.sales-union.co.uk

Latest episode

Oct 13, 2025

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Episodes

How to build your value into the minds of your prospects... (Supercharge Eps 1) 13.10.2025

Most businesses struggle to generate as many leads as they would like. With a simple switch to focus on delivering value, rather than just trying to sell your 'thing', you open much better conversations with your prospects. Selling doesn't need to be difficult, but it will continue to be so, until you take action to make it more simple! If LinkedIn is a platform you would like to generate more fro...

Here's how to make sales & marketing more simple... 09.12.2024

Sales is difficult, right? As with everything else in life it will remain being difficult, until you make it simple. At one point none of us could, walk, eat, drink etc. Luckily we each had those around us that showed us the way, until we could do it on our own. Many fail to see that their struggles with sales is nothing to do with them! More that they simply have not yet prioritised building the...

How To Eliminate Ghosting From Your Sales Process... 27.09.2024

We have all been there! Dealing with a prospect that appears very interested in what we do. However, when we try to follow up, we can't get hold of them. I've come up with a simple method to stop this from happening (probably because I have been in that position so many times!) In this episode I go through the exact strategies you can replicate in your business to stand out from your 'competitors'...

How To Eliminate Those Slow Sales Months In Your Business... 06.09.2024

How were sales for you during Summer? Was it one of your best ever months, or did you use the excuse that business is hard during the Summer? In this episode we go through several different ways that you can eliminate the annoying seasonality trends that many businesses think they cannot overcome. The reality is, if you keep doing what you are doing, you will keep getting what you are getting! If...

Sales is a learnable skill, with James Newell (pt 3 of 3) 22.03.2024

Did you know that Sales was a learnable skill? Many business people break out in a cold sweat just at the thought of the word! In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term! James has a bri...

Sales is a learnable skill, with James Newell (pt 2 of 3) 21.03.2024

Did you know that Sales was a learnable skill? Many business people break out in a cold sweat just at the thought of the word! In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term! James has a bri...

Sales is a learnable skill, with James Newell (pt 1 of 3) 27.02.2024

Did you know that Sales was a learnable skill? Many business people break out in a cold sweat just at the thought of the word! In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term! James has a bri...

Why Your Current Circumstances do not Impact Your Results.... 14.12.2023

So many people hold themselves back because they feel what they can achieve is limited, because of their current circumstances. On today's show I breakdown how your circumstances actually do not impact your results, and how you can use your circumstances to help you to achieve the success you want, rather than allowing them to hold you back! Hosted on Acast. See acast.com/privacy for more informat...

How to Eliminate your Competitors Offering from your Prospects Minds.... 28.11.2023

Do you have any competitors? Business is likely very tough if you believe you are in a very saturated market. It is impossible for any business person out there to be exactly the same as you. Todays episode is to help you to frame your offer in such a way so that you have no competitors in the marketplace. Ps, Remember it's not what you sell, it's how you sell it! Hosted on Acast. See acast.com/pr...

Sales is the Scapegoat... Pt. 2 of 2 (on Business Success and Coffee Podcast) 23.11.2023

The Strategy of Sales with David Kelly Most people get into entrepreneurship out of a passion to make the world a better place or achieve freedom. Having a great business idea and committing all your resources to create a business around your passion is the first step towards this dream life, but it doesn’t stop there. Sales will always be the king because if there are no sales, there will not be...

Sales is the Scapegoat... Pt. 1 of 2 (on Business Success and Coffee Podcast) 23.11.2023

On this special episode, I was a guest on Simon Meadows Podcast, Business Success and Coffee. The Strategy of Sales with David Kelly Most people get into entrepreneurship out of a passion to make the world a better place or achieve freedom. Having a great business idea and committing all your resources to create a business around your passion is the first step towards this dream life, but it doesn...

HOW TO INCREASE YOUR PRICES, WITHOUT LOSING ANY CLIENTS... 03.11.2023

Sick and tired of working the same hours, for the same amount of pay? Worried about increasing prices, as you fear clients will go elsewhere? Always putting proposals together with an eye on what your 'competitors' are charging? These are all very common feelings of business people, but it doesn't have to be this way! In fact, if you are doing any of the above, you really to invest the next 10 min...

How to achieve your goals faster, without working longer hours.... 13.10.2023

What impact would it have on your life if you always achieved the goals you set for yourself? It's incredible how many people overestimate what they are going to achieve in 5 years, but massively underestimate what they can achieve today! In today's show we'll cover how you can achieve the things you want much faster, without working any extra hours! Hosted on Acast. See acast.com/priv...

How to increase your prices, without losing any clients… 04.10.2023

If I had a penny for everytime a business owner told me theystruggled to charge what they think they deserve to be paid, I’d need a much bigger piggy bank!   Some businesses still work out their costs to either createtheir product, or the time it takes to service their client, and then just put what little on top that they think they can ‘get away with’.   If this sounds familiar, this episode is...

Cake could be the answer to your LinkedIn woes… 27.09.2023

I’m sure you receive those random inbox messages on LinkedInfrom people trying to sell you something, that you ignore. I’m also guessing at some point, in the not too distant past,you may yourself have sent a message or two on LinkedIn that didn’t receive a response. The reason for this is that nobody wants what you sell.   Today’s show focusses on the strategy my clients use togenerate more leads...

Grow your business through acquisition, FOR FREE! 15.09.2023

If you are in business I'm guessing you would love the benefit of being able to grow by acquisition? You may feel held back because you don't have the capital behind you..? You may feel like it's not for you because you're risk averse, and it seems dangerous..? Or you may feel like you'd love to but it seems impossible without ridiculous levels of funding..? I've got GREAT...

OBJECTION HANDLING 101: How my clients eliminate price objections immediately! 23.08.2023

There is so much bad advice/training out there about objection handling. If you struggle to overcome certain objections in your business, there is a solution so simple that you have probably overlooked it. On this episode we breakdown the reasons you receive the objections, but more importantly how you can ensure you eliminate them from your sales interactions! Hosted on Acast. See acast.com/priva...

Would you like to improve your results from Networking??? 25.07.2023

We've all been there.... stuck with somebody stood uncomfortably close to you, in a stuffy room trying to sell you something that you have no interest in! Most people don't know how to even sell themselves, let along trying to sell what they do, which is why going to a room of people they don't know with a load of people all trying to sell to each other seems like something they should...

THE MAGIC FORMULA TO INCREASE HOW MUCH YOU EARN, FROM WHAT YOU DO! 17.07.2023

How many people do you know that claim they are underpaid? How many salespeople do you know that are constantly held back by price? How many business owners do you know that work mad hours, because they are constantly competing on price? Are you one of the above? What you need to understand is that if you keep doing what you are doing, you are going to keep getting what you are getting.... However...

THE NOT SO SECRET METHOD TO BECOMING AN EXPERT IN YOUR FIELD.... 12.07.2023

How many times have you met somebody that claims to be an expert in their field, but hasn't actually done any personal development for months or even years? Is it even possible to be an expert in something if all of the things that you have learned were years ago? How many tradespeople do you know that go on courses to get better at what they do, after they have finished the College course/dip...

HOW TO MULTIPLY THE REVENUE YOUR BUSINESS IS GENERATING IN THE SHORTEST TIME POSSIBLE! 28.06.2023

How can you double the revenue of your business? Double the amount of activity you are currently putting into revenue generating activities, right? I can see why you would think that, but it is actually far simpler than that! In this episode you'll hear the story of a sales person called Ashley, who doubled the amount she was earning within just a few weeks with some simple goal setting, and a...

What value do you place on your time, and how you can make it more valuable....?! 15.06.2023

You do not need to learn how to do every aspect of what is required to be done in your business. THE WHO, NOT THE HOW! Find people that can carry out the long, laborious, time-consuming tasks so that you can focus on the things that you enjoy doing, and that are helping you to achieve your goals faster. Hosted on Acast. See acast.com/privacy for more information.

The Magic LINKED IN Formula...! 15.06.2023

Do you use Linked In effectively right now to grow your business? If you have tried, and failed, this is likely because you are either struggling to make yourself stand out, or you are trying too hard to sell! Throughout this episode you'll pick up some practical tips to set yourself apart from everybody in your market! Hosted on Acast. See acast.com/privacy for more information.

Is it possible to control your own emotions? 15.06.2023

In this episode I cover the topic of how your thinking impacts your emotions, and not the other way around. Have you ever had a similar experience to this one, or do you know somebody that seems to have things like this happening to them frequently? Maybe they could benefit from listening to learn how they can begin to see more positives, than negatives? Hosted on Acast. See acast.com/privacy for...

Do you think your current circumstances are in any way linked to the results that you acheive?? 07.06.2023

Lot's of people are unfortunately held back by their own mind. In this episode the aim is to help you to understand that you are in control of your future, and by framing things in a different way you can dramatically increase the outcomes you achieve, from your actions! Hosted on Acast. See acast.com/privacy for more information.

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